A logo without sound

The image of the LCL changed in 2005 to refocus on the retail bank by targeting a younger clientele. It is currently one of the largest retail banking in France.

LCL Le Crédit Lyonnais

Strongly involved, due to its activity, in the help of creating and taking over the LCL company continues its action in this area, by highlighting numerous initiatives.

“” Ask your money more “, Who has not seen or heard this advertising slogan ?

LCL places through these advertisements, the customer in the very first plan, displaying his desire to place him at the center of his concerns, by offering him more services than competitors.

The image of the LCL changed in 2005 to refocus on the retail bank by targeting a younger clientele. It is currently one of the largest retail banking in France.

LCL, a subsidiary of the Crédit Agricole group, itself has subsidiaries, including Interfimo, Thémis, the French Commercial Bank Antilles Guyana, or even nine angle.

LCL is also LCL Private Banking, e.LCL and LCL Bank of Business (Commercial Bank and Corporate Finance).

The bank has near 19,000 employees and more than 2,000 agencies in France. It offers its services to 6 million individuals, 335,000 professional customers and 29,000 business and institutional customers.

Presentation of real estate loan offers:

• THE mortgage with real estate project solution, to acquire a good, with or without work. The amount can amount to 100% of the cost of the operation. The duration spreads 3 to 25 years or 3 to 30 years, for children under 36.
• THE zero -rate loan, To acquire or build your main residence. It can go up to € 138,000 in new or old under conditions of work or € 34,500 in the old HLM. The duration can exceed 25 years.
• THE Relay loan, To acquire a new well before having sold the old. The amount is determined according to the sum (clear) that you will receive for the sale of your old accommodation. The duration can be spread over 1 to 2 years.
• THE Housing savings loan, ideal for acquiring, building, or carrying out work. Its amount can climb up to 92.000 euros and the duration is 5 to 25 years (30 years for children under 36).

The LCL offers other offers relating to insurance (life insurance, car insurance . ), to savings, or even consumer credit.

Contact

The head office : 18, rue de la République 69002 Lyon

Mail address : 20, avenue de Paris 94811 Villejuif cedex

Phone : 01 42 95 70 00

A logo without sound

not the news channel ! Crédit Lyonnais … It is to believe that the working groups responsible for validating creative concepts are all blind or illiterate … and I will not be the first to shout: “But the king is naked”. The first L is worth for an article, and this is it seems to me a heresy in the concept. What is expected of an acronym, if not to offer a quick reading and easy to memorize with a sometimes long and indigestible logotype. National Railway Company … SNCF, they have not said SNDCDF … The articles are made to be forgotten in the acronyms. And why not LCGT Or LCA or Lciec [For Crédit Agricole and Industrial and Commercial Credit].

Crédit Lyonnais: CL or LCL ?
The creation of a visual identity begins with a reflection on identity at all times. Would it be possible that the people of Crédit Lyonnais believed themselves too poor with two initial letters instead of three ? As a result, we take the risk of blurring sound in the eyes of the public and customers. And I come back to this idea of ​​the phonetic alphabet that Marshall McLuhan, alphabet of 26 letters left us, without which we would have neither known Gutenberg and the mobile character, nor the Internet and the ++ mobile, even virtual character.
Modern thought has made a dizzying leap from the moment the language of men has been written by a phonetic representation, and claiming that an acronym is only an image is a misinterpretation.

The logo first a sound ..
It is first of all a sound, a series of sounds. LCL, I may seek in the signifier of the first L, it has no symbolic value compared to the second L of Lyonnais … so dilution of meaning. And I do not criticize the disappearance of the figurative image of the king of animals, no more than the cartridge in the shape of a aspirin cachet. [Trend France Telecom]. At most, a moved thought for the graphic designer who created the animation of this cartridge with the small reflection which highlights the acronym … What ! This is not the first time that we have started from the TV image to go to the print image ..

Yes, it’s serious ..
Except to consider that a acronym, a brand are intended to perpetuate an identity on corporate archi furniture, and that manufacturing 1000 or 2000 brands is no longer an anecdotal operation, no more than printing check funds or headers and mailings … we come in the heavy, the solid. So in the end is it very serious ?
Am I not cutting hair in 8 ? To consider this new visual identity, sincerely I think it’s serious. Both from the point of view of the concept strategy and that of the form.
The result is more than ever of the anecdotal. The opposite of what is expected of a strong and lasting logo and identity. A lot of comms of Comm. to bring the new image into the public-client skull. This is the kind of joke that SME-PMIs cannot afford today … because a penny is a penny ..
Isn’t that gentlemen bankers?

LCL – Crédit Lyonnais

The six decrees confirming the entry into force of the pension reform appeared in the Official Journal Friday August 11, 2023. The implementation of the pension reform will therefore be gradually done from September 1.

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My life

LCL accompanies you

Become a student, enter active life, acquire your first
well real estate, become a parent, master their budget, separate,
Go through a difficult period, prepare for retirement, lose a loved one.
Discover all our tips to accompany you.

Manage everything in 1 click with the LCL my accounts app

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