Hello Bank

The photo shoots produced by Seenk represent natural customers, while minimalist illustrations animate the brand speech with poetry and complicity. This artistic direction was applied to all of the promotion and management interfaces deployed.Hello people

Hello Bank! Information

Hello Bank! Is a Digital and Direct Bank: “The First 100% Digital Mobile Bank in Europe, from the BNP Paribas Group”, According to the firm. It is backed by bnp paribas group, a bank formed in 2000 through the Merger of Banque Nationale de Paris and Paribas. BNP Paribas is seen as one of the strong Banks as it has been profitable throughout the crises, posting a positive net result in 2008 (€ 3bn), in 2009 (€ 5.8bn), in 2010 (€ 7.8bn), in 2011 (€ 6.1bn), in 2012 (€ 6.6bn) and in 2013 (€ 4.8bn). Hello Bank! was launched in Belgium and Germany on May the 16th 2013, then in France on June the 17th 2013. It is available in Italy since October 28th 2013. Hello Bank! is supported through bnl in Italy, cortal consors in Germany, bnp paribas fortis in belgium and bnp paribas in france.

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Hello Bank logo

Create the 1st bank that says hello

The tone is set

Smart, simple & human, the first 100 % online bank of the BNP Paribas group has changed our relationship to the banking field. A bank closer to its customers, such was the message to be made and for which Seenk was questioned. The change was to mark a break with the other banks and was therefore first embodied by a name placed under the sign of exchange: Hello Bank!

No need for uniform

This new name presages the end of a distant relationship with the banking advisor and the entry into a new era in which the seriousness of a brand should no longer necessarily result in an austere and boring expression. Just because Hello Bank! is a digital brand that she must put her customers from a distance, on the contrary, everyone must feel free to chat with her at any time. Out of sight near the heart.

Easy as pie

Interactivity with the bank takes on its full meaning in the logotype dialogue bubble. The HELLO BANK phylactère! Contains the promise of a simplified relationship and a direct dialogue with its customers. Visual identity thus aims to reach the right balance between spontaneity and status.

Hello people

The photo shoots produced by Seenk represent natural customers, while minimalist illustrations animate the brand speech with poetry and complicity. This artistic direction was applied to all of the promotion and management interfaces deployed.Hello people

Blue Deck

The “deck” blue (inspired by the French ceramist Théodore Deck) radiates in a sleek aesthetic dominated by white. This atypical nuance marks its distances with the green BNP Paribas to express the audacity of the group in the creation of a resolutely innovative and friendly bank.

Do you speak hello?

Hello Bank! is distinguished by this little supplement of soul that makes all the difference. Warm and friendly by nature, Hello Bank! Conjugates proximity and empathy for a more spontaneous banking relationship.

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