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YouTube advertising: what are the formats available ?

YouTube is the undisputed and indisputable star of video broadcasting platforms. It is not surprising to see the pubs become widespread because the video is certainly the most engaging marketing support of the moment. BTOB and BtoC targets of companies from all sectors of activity are in fact demanding video content.
Brands that devote pub budgets worthy of the name have understood this. So much so that they see the traffic of their site increase in the order of +20% on average according to Google. The reason ? The advertising campaigns they lead to YouTube are winning on the whole line. Different formats exist. We present them to you in this article.

• 1 YouTube advertisement: the Indiplay
• 2 INSTREAM formats
• 3 The superposition by youtube
• 4 Insearch Youtube advertising

YouTube advertising: Indiplay

THE In-Display advertisements-or essential – are displayed at the top right on the screen, and are available on all supports: PC, smartphone, tablet.

Non-intrusive, this advertising format is inserted to the right of the video to watch and just above the video list that YouTube suggests watching.

Two types of formats are offered:

For brands, this format is interesting because it is both discreet but present. The Internet user can take advantage of its video content while being gently captured by the ad. And payment is made conventionally, that is to be at a cost by view as soon as the visitor clicks on the link and launches the video.

INSTREAM formats

INSTREAM format is the equivalent of a classic TV advertisement that the Internet user must necessarily view – at least in part – before enjoying the video he chose.

Because the youtubers are forced to view at least 5 seconds of the ad.

There are advertisements very frequently in the INSTREAM format because they launch before the selected video.

For brands, the interest is to be able to produce pubs up to 3 minutes, even if they are deactivated after 5 seconds.

This YouTube advertising format is also available on:

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