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In practice, the customer can do anything online, from booking to purchase, from rental subscription, based on ALD financial services and payment transactions processed by Deutsche Bank.

To whom is the new SMART electric SUV #1 ?

Style, power, autonomy, price, we decrypt the smart #1 !

November 10, 2022 at 5:23 PM

Smart has developed and, after having conquered the two -seater city center segment with Fortwo, it now offers its first electric SUV called Smart #1.

Born of the joint venture between the German Mercedes-Benz and the Chinese Geely, the “new smart” represents the development of the brand to offer a full range of electric cars, targeting a new audience and positioning itself in a market segment unprecedented.

But what exactly is the new positioning of Smart ? What audience is the SMART electric SUV for ? What is its competition on the French market also, with a basic price of 39,990 euros ? Let’s discover it together.

• Elegant style and relaxation area
• For those looking for power and flexibility of load
• Customizable and hyperconnected for maximum freedom
• Buy it online
• Buy it from an intelligent network agent
• Over 400 km of autonomy
• From 39,990 euros (less government bonus)
• Service and warranty

Elegant style and relaxation area

The first thing to note is that Smart #1 is distinguished in the landscape of electric SUVs and crossovers thanks to a certain number of unique characteristics. First of all, there is a modern and original style which, developed by a European and Chinese team under the direction of Gorden Wagener, aims to “Position Smart as a leading design brand”.

The shape and proportions of Smart #1, as well as its external and interior equipment and measures, are indeed designed to seduce customers who are looking for a compact and habitable electric car, comfortable in town as outside. The length of 4.27 meters is particularly interesting, because developed thanks to a native electrical platform, the exterior dimensions of the B segment offer a “bright, spacious and modular” living room “which allows five people to travel comfortably.

For smart the #1 is not interested in direct or indirect competitors, but has the main challenge of “Make total electric mobility increasingly accessible and guaranteeing a user experience and preservation of value over time that respect the investment that an intelligent customer decides to do”. That said, a short list of the main smart competitors should be drawn up on the electric cars market.

Smart#1 and its competitors: classification by length

Models	Length
Citroen E-C4	4.36 m
Cupra Born	4.32 m
Peugeot E-2008	4.30 m
MG4	4.28 m
Smart #1	4.27 m
Volkswagen ID.3	4.26 m
Renault Megane E-Tech Electric	4.21 m
Hyunda Kona Electric	4.20 m
Opel Mokka-e	4.15 m
DS 3 e-Tense	4.11 m
Jeep Avenger	4.08 m

According to the table above, it is easy to note that the Smart #1 is located in the middle of the classification in terms of length, with its 4.27 meters straddling between segment B and the more compact segment, but with a favorable relationship between external dimensions and interior habitability.

For those looking for power and flexibility of load

Nor should you underestimate the more exquisite technical side of the Smart #1, a battery SUV which particularly emphasizes power, from the rear propulsion input version which develops 272 hp. No competitor is as well in this particular segment of the VE and the Smart #1 Brabus of 428 hp with all -wheel drive reaches unknown sporting levels in competition. Just mention the 3.9 seconds for the exercise from 0 to 100 km/h.

Another peculiarity, the Smart #1 is capable of recharging the battery in direct current at more than 150 kW (from 10% to 80% in less than 30 minutes) and by alternating up to 22 kW (from 10% to 80% in less than 3 hours) to fully enjoy the most common Wallbox.

Smart#1 and its competitors: classification by power

Models	Maximum power
Smart #1	428 hp
Cupra Born	231 CH
Renault Megane E-Tech Electric	218 CH
Hyunda Kona Electric	204 hp
MG4	204 hp
Volkswagen ID.3	204 hp
Jeep Avenger	156 CH
DS 3 e-Tense	155 hp
Citroen E-C4	136 CH
Opel Mokka-e	136 CH
Peugeot E-2008	136 CH

This does not mean that Smart #1 is only aimed at customers looking for speed and acceleration. The first smart -powered smart has much more to offer, namely “An experience of careless mobility”. The declared objective of the new smart is to attract urban professionals, young families and avant-garde always open to novelty, because the smart #1 “is a statement, the intelligent choice of those who want to interpret the spirit of mobility today”.

Customizable and hyperconnected for maximum freedom

Particularly evolved, its digital ecosystem was created for this evolution of the Smart brand which, from Smart #1, offers computer architecture guaranteeing remote dynamic updates (Over-the-Air) for more than 70% Control units.

Another essential aspect for Smart is personalization, that is to say the capacity of the car to reflect the tastes, choices and moods of its owner, of the time of purchase at the time of use. This is why a customizable user interface with a dedicated avatar and voice commands, based on artificial intelligence and connected to the cloud, is provided on SMART #1. All this is concentrated in the digital instrument combination and the infotainment system developed by Ecart for Smart in order to transparently integrate the hardware and the software.

The very idea of ​​a hyperconnected vehicle is reflected in the capacity of Smart #1 to offer so much technology with an interface that simplifies, releases and “makes human interaction, warm and fun”. An example of this desire to offer comes from the key to all smart #1, which is digital, dematerialized and shareable via the “Hello Smart” application on the phone. But the watchword in terms of smart is freedom and each customer can therefore choose, in addition to the digital key, a physical key with the option of a remote control to keep in his pocket.

Buy it online

The order and purchase of smart products are also one of these new sales models designed for an advanced and “intelligent” audience. Let’s see how it works. Online mode with a pre -order of 500 euros, fully refundable (here is the pre -order page), you get a good to choose your car, choosing between the pro+, premium and Brabus versions and using the configurator on the official website.

In practice, the customer can do anything online, from booking to purchase, from rental subscription, based on ALD financial services and payment transactions processed by Deutsche Bank.

After China, where the Smart #1 is already on sale, Germany will be the first European country to convert pre -orders into real orders, from January 2023. The other European markets will follow in the first half of the year.

Buy it from an agent of the Smart network

Smart is also the first brand to have a traditional distribution model to a real omnichannel model that allows customers to choose how to buy it. In addition to the online purchase with delivery to the chosen agent, the customer can count on the assistance of an intelligent network agent, with the possibility of going from one mode to another as many times as he wishes, choosing how and when to be assisted.

Lucio Tropea, CEO of Smart Italy, describes the new sales system: “Who, as always, places the” smartista “in the center of a transparent offer, completed and accompanied by some delivery times”.

“Online, partially or completely assisted by the experience of our network of agents in the territory, we wanted to inaugurate this new era by introducing a contemporary logic, permitted by the best management technology of the. At the same time, the expertise of our agents, supported by a deeply anchored culture of high -end service, typically intelligent, is ready to support customers throughout the purchasing process, from order to delivery.””

Over 400 km of autonomy

As we have mentioned, the Smart #1 is not only designed for urban or metropolitan use, but it is also suitable for those who use the highway or who want to drive it on weekends outside the city. With a tank full of the 66 kWh battery (nominal), which is the same for all versions, the autonomy approved in the WLTP cycle is between 400 and 440 km.

Smart#1 and its competitors: ranking per range (WLTP)

Model	Maximum autonomy	Maximum battery capacity (nominal)
Cupra Born	552 km	77 kWh
Volkswagen ID.3	552 km	77 kWh
Hyunda Kona Electric	484 km	64 kWh
Renault Megane E-Tech Electric	470 km	60 kWh
MG4	450 km	(64 kWh)
Smart #1	440 km	(66 kWh)
DS 3 e-Tense	404 km	(50 kWh)
Jeep Avenger	400 km	51 kWh
Citroen E-C4	357 km	(50 kWh)
Peugeot E-2008	345 km	(50 kWh)
Opel Mokka-e	339 km	(50 kWh)

An online range with the main competitors and which, even in real road use, promises to meet the most common needs for daily trips and beyond.

From 39,990 euros (minus the state premium)

The price of 39,990 euros of the Smart #1 in Pro+finish, the entry -level model, is in the average of other electric SUVs available on the market, and its equipment is already quite rich. The standard equipment includes LED headlights, 19-inch rims, electric retractable handles, a panoramic sunroof, as well as a 360-degree camera with parking sensors, bi-zone air conditioning, heated front seats And a 150 kW recharge in direct current (7.4 kW by alternating current, 22 kW optional).

Smart#1 and its competitors: classification by price

Models	Starting price
MG4	28.990 euros
Volkswagen ID.3	46.100 euros
Opel Mokka-e	38.800 euros
Jeep Avenger	39.Around 500 euros
Hyunda Kona Electric	35.900 euros
Renault Megane E-Tech Electric	37.200 euros
Citroen E-C4	37.750 euros
Smart #1	39.990 euros
Cupra Born	44.500 euros
Peugeot E-2008	38.520 euros
DS 3 e-Tense	41.700 euros

With this catalog price, the Smart #1 Pro+ is located within the fixed limit to benefit from state premiums up to € 6000.

Service and warranty

For the #1 service, the customer can count on the intelligent service network operated by Mercedes-Benz, which is also responsible for logistics of spare parts.

In terms of warranty, Smart #1 is distinguished with an 8 -year warranty on the powertrain and high voltage components, a total guarantee of 3 years and 3 years of regular and extraordinary maintenance always included (including consumables. The service is planned every 2 years.

Draw only good karma.

The illustration presents Smart #1 from Smart Europe GmbH. This is a third -party content of which we are not responsible.

CARS CAN BE GOOD.

100 % electric. Zero local emission.

CARS CAN BE GOOD.

Illustrations show optional equipment. The color load cables represented are not available. All models are delivered with black load cables.
Smart EQ Fortwo Cabrio: combined consumption in kWh/100 km (WLTP): 16.1 – 18.9, CO2 emission in G/km (combined): 0. [2]

CARS CAN BE GOOD.

100 % electric. Zero local emission.

CARS CAN BE GOOD.

Illustrations show optional equipment. The color load cables represented are not available. All models are delivered with black load cables.
Smart EQ Fortwo Cabrio: combined consumption in kWh/100 km (WLTP): 16.1 – 18.9, CO2 emission in G/km (combined): 0. [2]

We are 100 % electric !

Discover more information here on our resolutely electric brand.

Smart EQ Fortwo (60 kW/82 hp).

The original version for the city – in 100 % electric mode. Model represented available now from 25.€ 894 [3] .

Smart EQ Fortwo: combined consumption in kWh/100 km (WLTP): 18.6 – 15.7, CO2 emission in g/km (combined): 0. [2]