Wallet – Budget follow -up, finance, money

These cards, generally with a barcode, quickly identify the consumer at a point of sale and decreases the waiting time at the latter’s checkout and all consumers.

Wallet Applications: The Guide for Brands

Mobile wallet applications, also called “mobile wallet” or “e-walk” in English, are as their name suggests portfolio applications available on smartphone. From a consumer point of view, they make it possible to dematerialize and store your credit, loyalty, boarding, coupons, e-reservations, invitations etc. In one place: in his phone. From a brand point of view, wallet can be used as proximity or servic marketing channels in order to engage its customers directly on mobile.

What is the Wallet Mobile application ?

• Apple Wallet available on iOS:
• Google Pay, application from the merger between Android Pay and Google Wallet in January 2018, available on Android.

Apple Wallet application on iOS on the left and Google Pay on Android on the right.

Initially created for contactless payment thanks to the digitalization of credit cards, Apple Wallet and Google Pay can also dematerialize any marketing medium, including:

• loyalty cards;
• coupons;
• invitations;
• Access badges;
• e-reservations;
• withdrawal tickets (click & collect);
• paid third -party cards;
• Boarding passes ;
• gift cards ;
• transport tickets;
• concert tickets;
• cinema squares;
• …

Thanks to the mobile wallets, it thus becomes easy for mobile users to carry out transactions, to consult the advantages of their loyalty cards, to present their concert or cinema places, or to find their coupons, withdrawal tickets or badges access.

What are the advantages of mobile wallets for brands ?

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1. Permanent and lasting presence in the mobile of customers and prospects

The primary advantage of e-wallet for brands is their permanent and lasting presence in smartphones of their customers and prospects. Indeed, during the first quarter of 2021, addition rates and retention rates of loyalty cards, coupons and other supports installed in wallets were 70% and 90% respectively. Results much superior to conventional applications that tend to lose 90% of their assets each day after a month of installation.

In addition, Apple Wallet is available natively on iOS and cannot be deleted. Google Pay is available via Google Play. Even if the application is not pre-embarked on Android, it is very successful with more than 100 million downloads worldwide only a year after its launch.

The table below shows the interest of Internet users for Google Pay in the world of January 2018, date of launch of the application, at June 2021. This interest increases in 2018 and stabilizes in 2019. The terms “Google Pay” keep the same popularity during the first half of 2021 despite the crisis.

2. Economy of time and money

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Beyond performance, mobile wallets have budgetary advantages. Indeed, they allow to save time and money for brands which, by the use of wallets, will not have to develop an application or to invest in regular updates to maintain their rate retention. Actions, brands know this well, time -consuming and very expensive.

Mobile Wallets are not intended to replace conventional applications. They intervene well as an alternatives less expensive and simple to deploy for brands that have not developed their own app. However, for brands that already have an application, wallet is used in complementarity, particularly with apps that have a “catalog” or “shop” function.

3. Integral part of the daily life of customers and prospects

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According to ARCEP, more than 84% of French people have a smartphone and spend an average of 3:30 per day there. By making a place in the phones of their customers and prospects, especially in their wallet, the brands integrate their daily life.

The dematerialization of cards, tickets or coupons in the Wallet, coupled with a SaaS, can also strengthen the presence of the brand by sending push notifications to mobile mobile. These push is sent according to the criteria of the brand, that is to say either to its entire database, to a segment or to people near a store.

4. Proximity channel located in the phone of customers and prospects

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The simple dematerialization of a brand’s card in the wallet will not allow it to gain visibility or strengthen its links with its customers and prospects. The energization and personalization of its relationship will require updating the content of its pass and the sending of push notifications that appear on the locked screens of smartphones.

The brand is able to relay all kinds of content in an unlimited way:

• promotional offers during sales etc. ;
• Privileges sales;
• new collections;
• Opening a new shop/a new restaurant;
• announcement of a collaboration;
• commitments;
• celebration of a customer’s birthday;
• update of the point balance;
• etc.

Update of the Wallet Clarins card during Christmas holidays.

Update of the Wallet Jacadi card to wish the birthday of a customer.

5. Servic channel to meet customer expectations and needs

–
Wallet can also be used as a servic channel to meet a customer need. He can notably help a customer easily find important documents including:

• an invitation ;
• a third -party payment card;
• a point of sale withdrawal (click & collect);
• etc.

These cards, generally with a barcode, quickly identify the consumer at a point of sale and decreases the waiting time at the latter’s checkout and all consumers.

Third -party paid card with dematerialized in the movable wallets.

Withdrawal coupon (click & collect) Intersport recorded in the wallet to present in point of sale to remove the reserved ski equipment.

6. Automatic opt-in in line with the GDPR

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Apple Wallet and Google Pay applications comply with the GDPR. By adding your gift cards, loyalty or other, mobile users agree to receive updates to your dematerialized pass as well as your push notifications. Today, the opt-in level on Wallet Mobile is 70%.

Why would your customers or prospects import your loyalty card, coupons and others in their wallet ?

–
Simply because the dematerialization of their cards will allow them to access their points or their customer benefits more easily.

Unlike the physical card that is lost or easily forgets, or the customer account which requires connection “effort”, the dematerialized loyalty card in the mobile wallets is available permanently and in one click in the customer’s mobile or prospect.

How do your customers add your loyalty card, coupons and others in their wallet ?

–
The dematerialization of your cards in the wallet can be done via different contact points. The most widespread being:

• a customer account;
• A confirmation email (dematerialization process facilitated via Gmail);
• An email dedicated to the dematerialization of a card;
• a destination page;
• A mobile application compatible with Wallet;
• a wifi portal;
• a message ;
• a poster in point of sale;
• a post on social networks;

All these contact points require the use of an URL or a QR code to install a card in the wallet.

Decathlon invites its customers to dematerialize their card counts in their wallet by email.

Unibail-Rodamco-Westfield provides their visitors with QR codes so that they can install their card in Apple Wallet or Google Pay.

The dematerialization of cards via NFC technology is also gaining popularity.

What types of cards can brands dematerialize in mobile wallets ?

–
It is possible to dematerialize all kinds of cards in the mobile wallet, the most difficult being to update them.

Here are the cards that can be dematerialized in the wallet:

• loyalty cards;
• gift cards ;
• coupons;
• e-reservations;
• invitations;
• withdrawal tickets (click & collect)
• paid third -party cards;
• transport tickets;
• tickets (cinema squares, concert squares, etc.)
• Access badges;
• etc.

How to update your cards in the wallet ?

–
Updating cards becomes possible with the use of a SaaS solution on Wallet Mobile. Without it, cards are “dead” cards, that is to say that once the date of expiration has passed, they can no longer be used. With a SaaS solution, they take “life”: their content can be modified or updated depending on the products or offers that a brand wishes to communicate.

Content updates are possible for Wallet cards types.

You can update or customize all kinds of content:

• the name and surname of the user;
• The number of points that a customer has accumulated;
• the card banner;
• the conditions for an offer;
• etc.

Mobile wallets are really carriers ?

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According to a forrester report, the integration of e-wallet into the marketing strategy of brands has taken off in recent years. Already well integrated in Asia, the Wallets are starting to convince little by little in Europe. Especially in France, where they are transforming mobile marketing. For example, there are conversion rates to record stores, oscillating between 15% and 55%, purchase frequencies and stimulated average baskets of 32% and 9% respectively.

If you want to deepen your knowledge on the Wallet Marketing mobile, download our white paper “Wallet Mobile: why integrate it into your marketing strategy ? »».

For more simplicity, we have concocted a “little” infographic summarizing what the wallet is. Enjoy !

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Wallet – Budget follow -up, finance, money.

Wallet strong points – budget monitoring, finance, money.

• Detailed reports
• Shared accounts
• Compatible with many banks

What is Wallet – budget monitoring, finance, money.

Wallet is a budget monitoring application. The application allows you to Consult your accounts in several compatible banks among the 4000 referenced.

By allowing you to plan your finances, the application allows you to manage your budget and achieve your financing or reimbursement objectives.

The force of the application lies in its simplicity and its clear and detailed interface.

You are looking for a good online bank ? Discover our comparator of the best banks of the moment on our Online banking comparator, Traditional and neoban bank.,

Editor	Budget.com
Operating systems	Android, iOS
Notice	297 565
Category	Finance