Youtube vs. Tiktok: young people at the center of their rivalry

Two platforms with a different concept, but which have become rivals. The reason ? Tiktok is surpassing the youtube juggernaut. So not yet in number of users … But the Chinese social network is stealing the show in YouTube in one of their main target: young people. According to the specialized Techcrunch site, children and adolescents spend more time on Tiktok daily than on YouTube and that for the second consecutive year. 107 minutes for Tiktok against 67 minutes for YouTube.

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Youtube vs. Tiktok: young people at the center of their rivalry

On the one hand there is the most popular video platform in the world. It belongs to Google, its logo is red, it is the playground of Squeezie and Lena situations … I named … YouTube obviously and its 2 billion active users per month. On the other side, there is the Chinese social network which rises. I’m just talking to you about it. It was he who revolutionized the concept of vertical videos of a minute … Tiktok obviously and his 1.2 billion active users per month.

Two platforms with a different concept, but which have become rivals. The reason ? Tiktok is surpassing the youtube juggernaut. So not yet in number of users … But the Chinese social network is stealing the show in YouTube in one of their main target: young people. According to the specialized Techcrunch site, children and adolescents spend more time on Tiktok daily than on YouTube and that for the second consecutive year. 107 minutes for Tiktok against 67 minutes for YouTube.

To counter Tiktok, YouTube launched its “Shorts” format, I already told you about it, it’s their tiktok so a tab on their platform with short videos to scroll. As Instagram did it with its real real. It’s a bit like the best copy of Tiktok ? And for YouTube it seems to work rather well since they claim 1.5 billion users per month for their shorts, be as much as Tiktok.

So yes it looks huge but when we see what’s going on, it’s not so amazing. Already many youtubers play the game of shorts. So they attract their big community to watch their short videos. This is the case of McFly and Carlito or Tibo Inshape who have millions of subscribers to their YouTube channels.

And it is even advantageous for them because now they just have to produce a single video to draw dozens of content behind. Let me explain. For example McFly and Carlito will release a video on their 40 -minute YouTube channel, and behind cutting extracts, put them up and make them shorts of 1 minute. Winning winner because they monetize all the content in question and draw more money for them and youtube.

Except that the youtubers age and their audience too. Where my generation and that after were rocked by their content, today it takes renewal to attract the youngest. And they now swear by tiktokers. Younger, more fun, more spontaneous. And above all who give the illusion that anyone can do like them. Put your iPhone against a piece of furniture and film yourself dancing actually it is not so complicated. So that’s what teens do. Less complex montage, for more freedom. At least this is the illusion that Tiktok gives against Youtube.

Where the Chinese app also has a big advantage, it is with the duration of its videos. Knowing that the time of attention on the internet becomes lower and lower, the shorter the video is the better it is. Tell yourself that according to a study, only 70% of Internet users remain until the end of a video that lasts less than two minutes. So imagine the number when it comes to 1 hour YouTube video.

Suddenly the youtubers also put on the page and make shorter videos. Mc Fly and Carlito, for example, cut a whole sequence of their last video, a post IT game with Marina times and Virginie Efira. Except that the video worked so well, that they finally decided to take out the cut sequence a week later. For the moment it is therefore difficult to give a winner in the war between Tiktok and YouTube. What is on is that the Chinese social network is on 2023 to reach 2 billion followers and therefore exceed once and for all youtube.