Use automatic subtitles on Instagram

A new way of facilitating the use of the platform by all and for all, when you know that more than 5 % of the world’s population (more than 440 million people) is hard.

Put subtitles on Instagram videos

That’s it. It is finally possible to Put automatic subtitles on Instagram !

As on YouTube, Twitter and Tiktok, Instagram leaves users the possibility of activating, or deactivating, automatic subtitles.

A new way of facilitating the use of the platform by all and for all, when you know that more than 5 % of the world’s population (more than 440 million people) is hard.

Available in 17 languages, automatic subtitles also facilitate the consumption of videos without sound (in public places for example), and thus increase the time of use of Internet users on the platform.Learn in this article to use the Automatic subtitling functionality available on Instagram !

Create a quality video in a few minutes

How to activate or deactivate video subtitles on Instagram ?

Generate Video subtitles on Instagram is automatic and very easy to activate or deactivate for the user. There are two methods:

Activate subtitles in your feed

For this, two steps:

• When watching a video in your feed, click on the three horizontal points, located at the top right of the publication,
• Slide the cursor to the right to activate them, and to the left to deactivate them.

Activate Instagram subtitles via your account settings

Follow these steps:

• Open Instagram and go to your profile
• Click on the “Hamburger” menu at the top right
• Go to “Settings” then “account”

• Finally click on “Subtitles”

• Activate the subtitles by sliding the cursor to the right (or left to deactivate them)

Why choose Playplay for your Instagram subtitles ?

If you want to be sure that your video is watched with the subtitles, you can insert them yourself. Playplay allows, for example, to add automatic subtitles to your videos.

Indeed, the subtitles offered by the artificial intelligence of Instagram are sometimes of low quality. The message can be poorly transcribed and/or faults can be generated. An alternative solution is to choose a Video editing tool as Playplay.

Once your video is ready, you can activate the automatic subtitles very simply and edit them directly on our tool.

Note that Playplay allows you to centralize all your videos. You have a single tool for any social network, whatever the format you need. Try Playplay for free for 7 days !

�� Want to know more about Instagram ?

Learn everything he’s to have on:

• The ideal Instagram video format
• The format of images on Instagram
• How to succeed in your Instagram stories ?
• How to share a video on Instagram ?
• 20 tips for successful organic Instagram
• How to make a real on Instagram ?
• Instagram highlights: Tell the story of your brand
• How to set up an effective sales tunnel on Instagram ?

Your job: communication. Not video editing.

Transform your messages into videos. In a few minutes.

Use automatic subtitles on Instagram

Facebook’s mission is to give everyone the opportunity to create a community and bring people around the world closer. To get there, we strive to guarantee that our products are accessible and usable by everyone. This is why we have deployed the subtitles on several surfaces on Instagram. Make your content more accessible thanks to the following tips.

The importance of subtitles

According to the World Health Organization, more than 5 % of the world’s population (more than 440 million people) is hard of.

For government, political and non -profit organizations, design accessible content guarantees that important messages are transmitted to their community of constituting voters, or increase the effectiveness of fundraising campaigns.

IGTV subtitles

In 2020, we deployed the subtitles on IGTV. Since IGTV videos can last up to 40 minutes, this surface allows you to broadcast longer videos, whether it be announcements, speeches or extracts from debate. By adding subtitles to your IGTV videos, you make sure that your content is accessible for your audience.

Creators and viewers can activate and deactivate subtitles on IGTV. When you import a video, click Advanced Settings to easily add subtitles generated automatically to your video.

Spectators can also access their settings in order to activate automatic subtitles for IGTV videos.

Subtitles in stories

We have recently deployed the Subtitles sticker in stories, which allows you to automatically add subtitles to your stories. Stories with subtitles allow your spectators to assimilate your message, even without sound.

To add subtitles to your stories, press the sticker icon in your story and select the Subtitles sticker in the sticker shutter.

Once the subtitles sticker selected, the audio of your video will be transcribed on the screen. Be sure to check the transcription. If you find an error, you can change the subtitles before publishing your video. To do this, simply press the word (s) you want to modify.

To design accessible content, it is also important to think of visual accessibility. Change the color of your subtitles to facilitate their reading on the background of your story. For example, do not use white text on a bright yellow background.

Currently, the subtitles sticker is only available in English and Australia, Canada, New Zealand, Singapore, Ireland, the United States and the United Kingdom. We will later deploy subtitles in other languages.

Subtitles in Reels

When launching the stories sticker in stories, we also tested the subtitles in reels. The sticker will operate in the same way in reals and stories. Stay connected so as not to miss the output of the full version of the subtitles in the Reels.

Adding subtitles to your reals allows you to make sure that your subscribers include your creativity. In addition, making your content accessible helps improve its performance. We have discovered that the subtitles in the videos increase the average duration of view for all Internet users. If an internet user discovers your content while the sound is disabled on its device and you have not activated the subtitles, you miss an opportunity to transmit your message.

Whether you are a government representative, a local non-profit organization or a candidate for a public service, Instagram subtitles are a simple way to make sure that your audience interacts with your content and that she appreciates it.