The Aix SME offers for Wednesday packages entirely funded by advertising, which target 15-25 year olds.

The Prixtel operator is launching a free mobile telephony offer, intended for young people

The Aix SME offers for Wednesday packages entirely funded by advertising, which target 15-25 year olds.

Posted on January 23, 2018 at 7:16 p.m., modified on January 24, 2018 at 10:35 a.m

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This is an idea that should fill parents with perplexity. The Prixtel operator launches, Wednesday, January 24, Blu, a new fully free mobile telephony offer, funded by advertising. “In telecoms, we have been selling the same thing for fifteen years, whatever the age of the public. With Blu, we create the rupture by targeting 15-25 year olds », explains David Charles, the founder of the SME installed in Aix-en-Provence (Bouches-du-Rhône).

Unlike a classic telephone package or a prepaid card, the consumer must give his time and attention to advertisers to be able to call, send SMS or sail on the Internet. “We save lightning. It’s Blu’s virtual currency. The customer can, for example, watch advertisements, test apps, respond to surveys, etc. »», Details M. Charles.

An economic balance at 200,000 users

Depending on the number of points won, the consumer chooses different options. With 7,000 “lightning”, he can access 10 gigas of data for thirty days, or opt for a mixed offer comprising five hours of conversations, unlimited SMS and two gigas of data. For such an offer, the customer must, for example, respond to three fifteen -minute surveys each, sponsor two friends and test four applications. On average, the customer must devote between an hour and a half per month to these actions, says the CEO.

“Young people are already used to watching advertising to access content,” says the Prixtel founder.

Potentially enticing for young unleated people, will the offer seduce distraught parents in the face of an addictive offspring to Snapchat and Instagram ? “In any case, reality is that young people are already used to watching advertising to access content”, defends the Prixtel founder, taking the example of his own pre-teens, ready to watch advertisements inserted in the successful mobile video game Clash of clans to obtain additional objects or pass the steps more quickly.

“There, instead of playing candy Crush In transport, they will only have to play its equivalent on Blu. We only monetize (market) uses that already exist ”, continues the boss, referring to Google or Facebook, whose models are based on advertising.

Launched in beta version (test) in June 2017, Blu has already won over 50,000 users. “It’s ten times more than we thought”, welcomes the boss, which aims at 100,000 additional aficionados this year. Economic balance is set at 200,000 users, a goal it set for mid-2019.

“By passing a store, you will be spotted”

Logically, the first advertisers are mainly game publishers freemium (free at the beginning, then paying), who seek to enrich their communities of players. In the coming months, large accounts such as SNCF, Sephora or McDonald’s should also appear on Blu.

“Upon a store, you will be spotted. If you enter and buy something, that saves lightnings ”, Continues the CEO, which receives 40 cents of euros each time a member of the community downloads an application, and more money based on the actions carried out on the actions carried out.

To access Blu, no need to go to a shop. The Prixtel founder starts from the principle that young people do everything online. So just download the application available in Google Play, Google’s Android Application Shop and save your postal address. The user then receives a SIM card and the service is directly activated, thanks to a package of 2,000 lightnings granted as a welcome.

The app should not be available on Apple before the end of the year, the time that Pricetel adapts its principle. More restrictive than Google, Apple exerts more strict control and would not, for example, the wall of applications proposed by Blu.

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Created twelve years ago, Prixtel is a virtual mobile operator, which is based on large national orange and SFR operators. The Blu offer is based only on SFR, whose big offers are less expensive than Orange. “” This is not low cost, because we are based on a quality network “, concludes m. Charles.