Social network: what is it

The first large -scale social networks (Myspace and Facebook) have positioned themselves as general services on which everyone can share the content of their choice, whatever the subject, with their contacts.

Social

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Social network: what is it ?

Definition of social network: In the field of technologies, a social network consists of a service allowing to bring together various people in order to create an exchange on a particular subject or not. In a way, the social network has its origins in forums, discussion groups and cat salons introduced from the first hours of Internet Internet .

Since the early 2000s, the presence of social networks, also called community networks, has become more and more important and has tends to multiply according to various characteristics.

The first large -scale social networks (Myspace and Facebook) have positioned themselves as general services on which everyone can share the content of their choice, whatever the subject, with their contacts.

The specifics of social networks

However, there are a multitude of more specific community networks, either:

• An age of population, for example Snapchat brings together adolescents;
• A common passion, for example Bëhance covets graphic creators;
• A type of publication, for example the Instagram social network targets photographers, YouTube YouTube and Vimeo are aimed at videographers;
• A specific objective, for example Linkedin and Viadeo aim to expand their professional opportunities.

Note that the advent of smartphones smartphones has transformed social networks to review their uses or confine them only to the phone. At the time of writing, this is the case of WhatsApp Whatsapp, Facebook Messenger Messenger or Instagram.

According to a Statista study published in January 2018, Facebook is the most important social network with 2.167 billion users before YouTube (1.5 billion), WhatsApp (1.3 billion) and Facebook Messenger (1.3 billion). WeChat, qq, Instagram and Tumblr would be respectively in 5th, 6th, 7th and 8th position.

A social network is what ?

Before the advent of the era of the web, the term “social network” mainly designated a group of people with affinity or common interest. What is also called a social circle. To define platforms as Facebook, Twitter and Instagram, we are talking about social media rather.

In the virtual world, a social network is a website that allows users, professionals and/or individuals, to share information. Each user must create a profile to publish and consult different content: text, photos, videos, links. These are large sharing spaces that offer millions of people the opportunity to be interconnected, regardless of their geographic location. There are many social media.

They are mainly distinguished by their functionalities, the profile of users and the aim sought (for example publishing his artistic creations, finding his childhood friends or capturing a maximum of audience).

What is a social network for ?

It all depends on the purpose. A social media like Facebook, with nearly 40 million users in France at the end of 2019, is born from the desire to create a virtual gateway between the user and his friends. That said, the growing success of the Mark Zuckerberg Mark Zuckerberg firm led companies to use this social media as a lever for their web marketing campaigns. Their objective: to improve their visibility on the Internet, to increase traffic on their site, to target their prospects to convert them into customers, build loyalty their current customers and communicate with them (newsletters, flash sales, etc.).

For strictly professional use, we will rather lean for LinkedIn which allows you to publish your CV and consult job offers. Instagram put more on the visual. Priority is given to photos and videos, with a strong presence of artistic creations (a trend used by craftsmen to sell their products, painters and photographers to reveal their talent).

Celebrities communicate with their followers on Twitter mainly. YouTube is the reference platform for viewing and downloading videos. The other most used social media in France include Snapchat (videos and photos that are automatically fading after a few seconds) and friends before (to find his former comrades).

How a social network works ?

Social networks eat people’s emotions, their need to communicate and interact. Existing features such as the famous Facebook or hashtag likes of Twitter are intended to make users react, to encourage them to share information and their opinions. The need to be accomplished and the emotional benefit, which are indeed real, are obtained by a virtual means.

The network of each user is often compared to a star star . Each branch corresponds to a characteristic that defines it: contacts, interests, groups, personal data. Once your canvas woven, the platform uses your strong links (our nearby contacts) to create weak links (your friends’ friends). Thus, the community is growing and the prosperous social network.