Modify the image format (height/width ratio) of a video

Video posts in the Facebook wire are the most common and most shareable videos on the social network. These videos are seen by the people who follow you, and can be both in landscape and vertical format.

Social networks: all video formats for 2023

Discover the right video formats to share content on social networks.

Summary

Alexis
Minchella
Designer Editor

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In 2023, video became the most efficient and profitable communication format on social networks. Indeed, 60 % of companies use video in their content marketing strategy and 68 % of marketing specialists say that it offers a better king than Google Ads. And how not to appreciate the video ! In content snack, in design motion, or whatever its type of presentation, this format is consumed without moderation. Statistics speak for themselves, videos on social networks generate 1,200% more sharing than text and combined image content. However, the problem when you want to communicate on social networks is that the specifications and dimensions of the visuals are continuously change. This is why, at Youlovewords, we offer you an ultimate guide to video formats on social networks updated continuously (advertising or organic).

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Video formats for Instagram

Instagram users are more than fond of video content. Indeed, Instagram Stories has more than 500 million insatiable daily consumers. For you, it means a great opportunity to point out, whether in organic post or advertising !

Instagram feed

Videos in Instagram feed are published directly on your account and appear in the activity flow of your subscribers.

Video formats in Instagram feed

• Orientation : Landscape, square and vertical
• Minimum dimensions : 1368 x 720 px (landscape), 720 x 720 px (square), 576 x 720 px (vertical)
• Recommended dimensions : 2052 x 1080 px (landscape), 1080 x 1080 px (square), 864 x 1080 px (vertical)
• Height/width ratio (ratio) : 1.9: 1 (landscape), 1: 1 (square), 4: 5 (vertical)
• Maximum duration : A video in the Instagram feed lasts a maximum of 2 minutes.
• Max file size : 3.6 GB
• Video encoding :: .MP4
• Images per second : 30 fps

Instagram feed (ADS)

Video advertisements in Instagram feed are displayed directly in the flow of a user and appear between the contents when scrolling.

Video formats for advertisements in Instagram feed (ADS)

• Orientation : Landscape, square and vertical
• Minimum dimensions : 1368 x 720 px (landscape), 720 x 720 px (square), 576 x 720 px (vertical)
• Recommended dimensions : 2052 x 1080 px (landscape), 1080 x 1080 px (square), 864 x 1080 px (vertical)
• Height/width ratio (ratio) : 1.9: 1 (landscape), 1: 1 (square), 4: 5 (vertical)
• Maximum duration : An advertising video in Instagram feed lasts a maximum of 2 minutes.
• Max file size : 3.6 GB
• Video encoding :: .MP4
• Images per second : 30 fps

Instagram carousel (ADS)

Video advertisements in the Instagram carousel allow users to see products or features in several videos. This kind of ADS allows up to 10 videos in a publication with a CTA in width.

Video formats of advertisements in the Instagram carousel (ADS)

• Orientation : Square
• Minimum dimensions : 600 x 600 px (square)
• Recommended dimensions : 1080 x 1080 px (square)
• Height/width ratio (ratio) : 1: 1 (square)
• Maximum duration : An advertising video in the Instagram carousel lasts maximum 60 seconds.
• Max file size : 3.6 GB
• Video encoding :: .MP4
• Images per second : 30 fps

Instagram story

An Instagram video story is a short video (less than 15 seconds) that your subscribers can consult for 24 hours. It is available at the top of the flow of your subscribers and on your profile.

Video format of an Instagram story

• Orientation : Vertical
• Recommended dimensions : 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical)
• Maximum duration : An Instagram video story lasts maximum 15 seconds. If you download a longer video, it will be cut in several small 15 seconds videos.
• Max file size : 3.6 GB
• Video encoding :: .MP4
• Images per second : 30 fps

Story Instagram (ADS)

Video advertisements in Story on Instagram are short videos, with a maximum duration of 2 minutes, which appear between the Stories of the profiles to which your audience is subscribed.

Video format for Instagram advertisements in story (ADS)

• Orientation : Vertical
• Recommended dimensions : 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical)
• Maximum duration : A story video advertising on Instagram lasts a maximum of 2 minutes.
• Max file size : 3.6 GB
• Video encoding :: .MP4
• Images per second : 30 fps

IGTV Instagram

The Instagram (or Instagram TV) IGTV video is not ephemeral like the story and allows you to offer very long content (max 1H).

IGTV Instagram video format

• Orientation : Vertical
• Minimum dimensions : 405 x 720 px (vertical)
• Recommended dimensions : 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical) – displayed in 4: 5 in the feed
• Maximum duration : An IGTV video on Instagram lasts a maximum of 1 hour when downloaded on PC, and from 1 to 15 minutes on mobile.
• Max file size : 3.6 GB
• Video encoding :: .MP4
• Images per second : 30 fps

Reels Instagram

Instagram’s Reels video is the most creative video format on the social network. The clips last maximum 30 seconds and you can add sound, effects and other creative elements.

Reels Instagram video format

• Orientation : Vertical
• Recommended dimensions : 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical) – displayed in 4: 5 in the feed
• Maximum duration : A real video on Instagram lasts a maximum of 30 seconds.
• Max file size : 3.6 GB
• Video encoding :: .MP4
• Images per second : 30 fps

Our tips for creating your Instagram videos

• Uploading videos with the greatest possible resolution, it is important for the reading experience of your audience (minimum 1080px).
• Regarding the carousel, take the time to select your first two images well. They will be put forward by Instagram.
• For stories, download videos with the greatest possible resolution by not putting any important information on the 250px at the top and bottom of your video to stick with all smartphone formats.

You want to develop your audience on Instagram thanks to video content ?

Summary table of video formats for Instagram

All video formats on Instagram have a upload limit Max of 3.6 GB. They contain 30 fps (images per second) and must be Encoded in Codec H.264 (recommended .MP4).

Video format	Dimensions	Ratio	Max duration
Feed (ads + organic)	2052 x 1080 px (landscape)

1080 x 1080 px (square)

Download all the characteristics of Instagram videos (organic + ADS) to PDF format (go ahead, it’s free!))

Facebook video formats

Facebook is clearly the most difficult social network to follow in terms of video dimensions. You have a lot of formats available, and which change depending on the fact that the publication is paid or organic. This is why we regularly update the characteristics below, don’t worry. �� 100 million hours of video are watched on Facebook every day.

Facebook thread posts

Video posts in the Facebook wire are the most common and most shareable videos on the social network. These videos are seen by the people who follow you, and can be both in landscape and vertical format.

Post video formats in Facebook thread

• Orientation : Landscape and vertical
• Minimum dimensions : 1280 x 720 px (landscape), 1024 x 1280 px (vertical)
• Height/width ratio (ratio) : 16: 9 (landscape), 4: 5 (vertical)
• Maximum duration : A video in the Facebook wire lasts maximum 240 minutes.
• Max file size : 4GB
• Video encoding :: .MP4 or .Mov
• Images per second : 30 fps

360 ° Facebook video

Facebook’s 360 ° video allows users to get a 360 -degree view of a scene. This interactive format allows the user to live an immersive and fun moment.

360 ° video format on Facebook

• Orientation : Monoscopic and stereoscopic
• Recommended dimensions : 5120 x 2560 px (monoscopic), 5120 x 5120 px (stereoscopic)
• Height/width ratio (ratio) : 2: 1 (monoscopic), 1: 1 (stereoscopic)
• Pixel format : 420 Pixels Yuv
• Projection format : Equidistant cylindrical or unfolded cube
• Maximum duration : A 360 ° video on Facebook lasts maximum 30 minutes.
• Max file size : 10 GB
• Video encoding :: .MP4 or .Mov
• Images per second : 30 fps

360 ° live video Facebook

The 360 ​​° live video of Facebook allows, as its name suggests, to film live in 360 ° format. This type of diffusion is available to everyone, however, you must be equipped with a 360 ° camera.

360 ° video format live on facebook

• Orientation : Monoscopic and 3D/stereoscopic
• Recommended dimensions : 4096 x 2048 px (monoscopic), 2160 x 2160 (3D/stereoscopic)
• Height/width ratio (ratio) : 2: 1 (monoscopic), 1: 1 (stereoscopic)
• Pixel format : 420 Pixels Yuv
• Projection format : Equidistant cylindrical or unfolded cube
• Video flow : 2160 x 1080: 4 Mbits/s, 2560 x 1280: 5 to 6 Mbits/s, 2880 x 1440: 7 to 8 Mbits/s, UHD (3840 x1920)/4K (4096 x 2048): 12 to 15 Mbits/ s recommended, up to 20 Mbits/s (megabits per second)
• Maximum duration : The streaming of a 360 ° video on Facebook lasts maximum 4 hours.
• Video encoding :: .MP4
• Images per second : 30 FPS – Recommendation: Constant image frequency (CFR)
• Streaming protocol : RTMP or RTMPS

Facebook advertising video formats (ADS)

Video formats for Facebook advertisements are a real challenge to follow for the 6 million advertisers. Each type of Facebook video advertising is different, with strict standards to be respected to be published. Fortunately for you, we have listed you all of this proper below.

Facebook wire (ADS)

Advertising videos in the Facebook thread are found in the activity thread of your targets, as well as the right column on the home. The recommended video format for this type of advertising is the square format, but the ratio 4: 5 is accepted only for mobiles.

Video formats of advertisements in the Facebook wire (ADS)

• Recommended orientation : Square and vertical (only mobile)
• Recommended dimensions : 1080 x 1080 px (square), 864 x 1080 px (vertical only mobile)
• Height/width ratio (ratio) : 1: 1 (square), 4: 5 (vertical only mobile)
• Maximum duration : A video advertisement in the Facebook thread lasts maximum 240 minutes.
• Max file size : 4GB
• Video encoding :: .MP4 or .Mov
• Images per second : 30 fps

Character limits:

• Title : 40 characters
• Description : 30 characters
• Main text : 125 characters

Facebook carousel (ADS)

Video advertisements in the Facebook carousel allow, in a single paid publication, to present several videos (or images) and a destination link in the user’s news feed.

Facebook carousel video formats (ADS)

• Orientation : Square
• Recommended dimensions : 1080 x 1080 px (square)
• Height/width ratio (ratio) : 1: 1 (square)
• Maximum duration : A carousel video advertising on Facebook lasts maximum 240 minutes.
• Max file size : 4GB
• Video encoding :: .MP4, .MOV or .Gif
• Images per second : 30 fps

Character limits:

• Title : 40 characters
• Description : 20 characters
• Main text : 125 characters

Facebook collection (ADS)

Collection videos on Facebook present a main video + several images below. These advertisements allow Internet users to discover, explore and buy what you offer. This type of paid publication is mainly rated with clothing brands.

Facebook collection advertising formats on Facebook (ADS)

• Orientation : Square
• Recommended dimensions : 1080 x 1080 px (square)
• Height/width ratio (ratio) : 1: 1 (square)
• Maximum duration : A video advertising collection on Facebook lasts a maximum of 120 minutes.
• Max file size : 4GB
• Video encoding :: .MP4, .MOV or .Gif
• Images per second : 30 fps

Character limits:

• Title : 40 characters
• Main text : 125 characters

Instant Facebook experience (ADS)

Facebook Instant Experience Advertising Videos (previously called “Canvas advertisements”) are the most complete advertisements on the social network. Displayed in full screen, the user can watch autoplay (loop) videos, photos, carousels or brand products.

Videats of Instant Experience Advertising on Facebook (ADS)

• Orientation : Vertical
• Minimum dimensions : 405 x 720 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical)
• Maximum duration : The video content of an instant experience experience lasts maximum 2 minutes.
• Max file size : 4GB
• Video encoding :: .MP4, .Mov
• Images per second : 30 fps

Facebook slideshow (ADS)

Slideshow advertisements are advertisements that have the appearance of a video, but that only have photos on which you can add animations, sound and text. These are extremely light clips in terms of weight and therefore loading, which allows them to be displayed even with a very low connection.

Video formats for Slideshow Advertising on Facebook (ADS)

• Orientation : Landscape, vertical, square
• Recommended dimensions : 1280 x 720 px (landscape)
• Height/width ratio (ratio) : 16: 9 (landscape), 4: 5 (vertical), 1: 1 (square)
• Maximum duration : A video advertising slideshow on facebook lasts maximum 15 seconds.
• Max file size : 4GB
• Video encoding :: .MP4, .Mov
• Images per second : 30 fps

Facebook stories (Organic & ADS)

Facebook stories are like Instagram stories, short ephemeral videos that are available 24 hours on your profile. The characteristics of the videos are identical for paid and organic publications.

Facebook stories video formats (Organic & ADS)

• Orientation : Vertical
• Minimum dimensions : 608 x 1080 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical)
• Maximum duration : Video stories on Facebook, whether advertisements or organic, last maximum 2 minutes.
• Max file size : 4GB
• Video encoding :: .MP4, .MOV or .Gif
• Images per second : 30 fps

Character limits:

• Title : 40 characters
• Main text : 125 characters

Our tips for creating your Facebook videos

• Always offer the best possible resolution, regardless of the format.
• Favor square or vertical formats for better reading experience on mobile.
• Remember to add subtitles: 85% of videos are viewed without the sound on facebook.
• Focus on the first 3 seconds of your video: these are the most important !
• For carousel videos, you can offer up to 10 videos.
• For stories, do not insert text or logo at the top and bottom of the video (leave around 14 % space, or 250 pixels) to prevent the CTA from masking the essential elements.

We have already supported 100+ customers in the production of video on Facebook.

Summary table of video formats for facebook

All video formats on Facebook have a Upload limit 4 GB max. They contain 30 fps (images per second) and must be encoded in Codec H.264 (recommended .MP4).

Video format	Dimensions	Ratio	Max duration
Facebook	1280 x 720 px (landscape)

Download all the features of Facebook videos (organic + ADS) to PDF format (go ahead, it’s free!))

Video formats for snapchat

In France, there are 22.6 million active users per month on Snapchat and more than 10 billion videos are seen every day in the world . If you want to receive a young audience, this is the social network you need.

Snapchat short video advertising (10sec) (ADS)

Short video is the most common format on snapchat. This type of advertising allows you to generate traffic to other resources, such as videos, articles and destination pages (Landing Pages).

Video format of a short Snapchat (10sec) (ADS) advertising

• Orientation : Vertical
• Recommended dimensions : 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical)
• Maximum duration : A short video advertisement on Snapchat lasts between 3 and 10 seconds.
• Max file size : 32 MB
• Video encoding :: .MP4, .Mov

Snapchat Long Video Advertising (3min) (ADS)

Snapchat’s long video advertising allows you to publish videos of up to 3 minutes. This advertising format contains more than 16 restrictions to be respected scrupulously.

Video formats of a Snapchat long advertisement (3min) (ADS)

• Orientation : Vertical
• Recommended dimensions : 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical)
• Maximum duration : A long video advertisement on snapchat lasts between 3 and 180 seconds.
• Max file size : 1 GB
• Video encoding :: .MP4, .Mov

Our tips for creating your snapchat videos

• Your advertisements may appear between two user stories or in the “discovery” section.
• Avoid placing an important element (logo, text, etc.) less than 15% from the top and bottom of your video.
• Snapchat is increasingly strict on the texts and CTA (call-to-action) which encourage the user to “swipe up”, and therefore leave the application.

You do not know what type of content to offer on snapchat ? We can help you !

Summary table of video formats for snapchat

All video formats on Snapchat have vertical orientation, of dimensions 1080 x 1920 px, one rAtio of 9:16 and must be encoded in Codec H.264 (recommended .MP4).

Video format	Dimensions	Ratio	Max duration	Max file size
Short video (ADS)	1080 x 1920 px (vertical)	9:16 (vertical)	10 sec	32 MB
Long video (ADS)	1080 x 1920 px (vertical)	9:16 (vertical)	180 sec	1 GB

Download all the features of Snapchat (organic + ADS) videos to PDF format (go ahead, it’s free!))

Video formats for twitter

Twitter has existed for a little over 15 years and remains one of the privileged networks for all watch subjects. The educational content works very well if it corresponds to the codes and expectations of your audience. Videos are 600% more likely to be retweeted compared to tweets containing only photographs.

Twitter video posts

Twitter allows two video formats to share in your news feed in organic post: landscape and vertical. Twitter videos must meet the minimum social network requirements to be tweeted (below).

Twitter posts video formats

• Recommended orientation : Landscape and vertical
• Minimum dimensions : 32 x 32 px (square)
• Recommended dimensions : 1920 x 1200 px (landscape), 1200 x 1900 px (vertical)
• Height/width ratio (ratio) : 1: 2.39 (landscape), 2.39: 1 (vertical)
• Maximum duration : An organic post on Twitter lasts maximum 2 min 20 (140 sec).
• Max file size : 512 MB
• Video encoding :: .MP4 or .Mov
• Images per second : 40 fps
• Maximum flow : 25 Mbps

Twitter advertising video formats (ADS)

Video advertisements on Twitter allow you to enhance your brand, product or service, and give them life through video. This is why it is very important to incorporate an attractive visual from the first seconds and especially on the miniature to maximize clicks.

Classic video advertisements on Twitter (ADS)

Easy to create, classic promotional videos on Twitter are used to encourage users to go to a website or an application, or simply to promote a brand message.

Video formats of classic advertisements on Twitter (ADS)

• Orientation : Square
• Minimum dimensions : 600 x 600 px (square)
• Recommended dimensions : 1200 x 1200 px (square)
• Height/width ratio (ratio) : 1: 1 (square) – If you have a video 9:16 (vertical), it will be displayed in a space 1: 1 on pc and mobile
• Recommended file size : Less than 30 MB
• Maximum duration : Classic video advertisements on Twitter last maximum 15 sec. The duration can go up to 2 min 20 for click campaigns on a website.
• Max file size : 1 GB
• Video encoding :: .MP4, .Mov
• Images per second : 30 fps

Character limits:

• Title : 70 characters
• Description : 280 characters

Video advertisements with CTA on Twitter (Convo Buttons Ads)

Convo Buttons are advertisements on Twitter that allow you to add a CTA and hashtag to a video (or image). This kind of advertising format allows you to extend your scope and commitment.

Video formats of advertisements with CTA on Twitter (Convo Buttons Ads)

• Orientation : Landscape
• Recommended dimensions : 1280 x 720 (landscape)
• Height/width ratio (ratio) : 16: 9 (landscape)
• Recommended file size : Less than 30 MB
• Maximum duration : Video advertisements Convo Buttons on Twitter last maximum 10 min. However, Twitter recommends opting for videos that last between 6 to 15 sec. Note that videos of less than 60 seconds will also be automatically looped.
• Max file size : 1 GB
• Video encoding :: .MP4, .Mov
• Images per second : 30 fps

Character limits

• Title : 23 characters
• Description : 256 characters
• Hashtag length : 21 characters

Video advertisements with twitter surveys (Polls ads)

Ads Polls are Twitter advertisements that allow you to broadcast a video survey. This kind of advertising format can include between 2 and 4 personalized responses, which may have a maximum of 25 characters.

Advertising video formats with twitter surveys (Polls Ads)

• Orientation : Landscape, square
• Recommended dimensions : 1280 x 720 px (landscape), 720 x 720 px (square)
• Height/width ratio (ratio) : 16: 9 (landscape), 1: 1 (square)
• Maximum duration : The broadcast of Polls Ads video advertisements on Twitter lasts maximum 7 days. Note that, like video advertisements Convo Buttons, the video will be looped if it lasts less than 60 seconds.
• Recommended file size : Less than 30 MB
• Max file size : 1 GB
• Video encoding :: .MP4, .Mov
• Images per second : 30 fps

Character limits:

• Tweet text : 280 characters
• Survey text : 25 characters per response

Our tips for creating your Twitter videos

• Share your videos in response to certain tweets to restart conversations easily.
• Organize questions – Answers with your audience on Twitter. The results are interesting on video content (live or not).
• Do not be too promotional in the proposed content. Focus on the quality of your video.
• The “Behind-the-Scene” videos work very well on Twitter. It’s an idea to dig ..
• If you use a logo, keep the property visible in the upper left corner of your videos screen.
• Text subtitles and inlays are highly recommended.

You want to create specific video content on Twitter ? Take the time to exchange together !

Summary table of video formats for twitter

Video format	Recommended dimensions	Ratio	Recommended maximum duration	MAX Recommended file size
Organic post	1920 x 1200 px (landscape)

Download all the features of Twitter videos (organic + ADS) to PDF format (go ahead, it’s free!))

Video formats for Linkedin

Linkedin is particularly well suited for a BtoB target. Video content is increasingly highlighted by the social network, since it is the engine of conversations. So enjoy it !

Linkedin video posts (organic)

Linkedin organic posts are found in the news feed of your subscribers and on your profile. The video format is particularly appreciated by the platform algorithm and is valued in the flow compared to the post text and image.

Linkedin posts video formats (organic)

• Orientation : Landscape
• Video dimensions : 256 x 144 px at 4096 x 2304 px
• Height/width ratio (ratio) : 1: 2.4, 2.4: 1
• Maximum duration : Videos in organic posts on LinkedIn last from 3 sec to 10 min
• Max file size : 5 GB
• Video encoding :: .ASF, .Avi, .Flv, .Mov, .MPEG-1, .MPEG-4, .MP4, .MKV, .Webm
• Images per second : 60 fps

Linkedin video advertisements (ADS)

Video advertisements on LinkedIn appear in the flow of a user. Video format requirements are somewhat different from those of organic posts. Check the data well before you start creating video ads on LinkedIn.

Linkedin advertising video formats (ADS)

• Orientation : Landscape, square, vertical
  Recommended dimensions: 640 x 360 px at 1920 x 1080 px (landscape), 360 x 360 px at 1920 x 1920 px (square), 360 x 640 px at 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 16: 9 (landscape), 1: 1 (square), 9:16 (vertical)
• Maximum duration : Video advertisements on LinkedIn last maximum 30 min.
• Max file size : 200 MB
• Video encoding :: .MP4
• Images per second : 30 fps

Our tips for creating your LinkedIn videos

• The most successful video advertisements last less than 15 seconds.
• Identify people potentially interested in your video and mention them in your publication to increase commitment.
• Be short and precise in the description of your videos.
• At the end of the video, don’t be too aggressive on your CTA, it will not work on LinkedIn.

Linkedin is your priority and yet you cannot create engaging content ?

Recapitulative table of video formats for Linkedin

Video format	Recommended dimensions	Ratio	Max duration	MAX Recommended file size
Organic post	From 256 x 144 px to 4096 x 2304 px	1: 2.4

360 x 360 px at 1920 x 1920 px (square)

Download all the features of LinkedIn (organic + ADS) videos to PDF format (go ahead, it’s free!))

Video formats for Pinterest

Pinterest is known for its inspiring images, but video pins have recently gained popularity. Video pins have a cover image that captures the user’s attention in his news feed. A boon for your business ! �� Note: to publish videos on the platform you must have a professional account.

Pinterest standard video pins (organic)

There are two organic, standard and maximum width video pins formats. It is best to pin videos with vertical orientation, this type of pin takes up more space in the flow and more attracts user attention.

Standard Pinterest (organic) video pins

• Orientation : Square, vertical
• Minimum dimensions : 600 x 600 px (square), 600 x 900 px (vertical)
• Recommended dimensions : 1000 x 1000 px (square), 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 1: 1 (square), 2: 3, 4: 5 or 9:16 (vertical)
• Maximum duration : Standard video pins on Pinterest last between 4 sec and 15 min
• Max file size : 2 GB
• Video encoding :: .MP4, .Mov, .M4V
• Images per second : 30 fps

Character limits:

Whether for the title or the description, the first 50 to 60 characters are displayed first on your pin in the flow.

• Title : 100 characters max (if there is no title, the description is displayed in its place)
• Description : 500 characters max

Sponsored video pins Pinterest (ADS)

There are two formats for Pinterest sponsored video pins: standard width and maximum width. The advertiser can select the announcement style he wishes to display in his advertising manager. These two advertising versions follow the same video characteristics as an ordinary pin.

Video formats of Pinterest sponsored pins (ADS)

• Orientation : Square, vertical
• Minimum dimensions : 600 x 600 px (square), 600 x 900 px (vertical)
• Recommended dimensions : 1000 x 1000 px (square), 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 1: 1 (square), 2: 3, 4: 5 or 9:16 (vertical)
• Maximum duration : The sponsored video pins on Pinterest last between 4 sec and 15 min
• Max file size : 2 GB
• Video encoding :: .MP4, .Mov, .M4V
• Images per second : 30 fps

Character limits:

• Title : 100 characters max (depending on the device, the first 40 characters may appear in the flow. If there is no title and no title Rich Pin exists, nothing will appear in its place)
• Description : 500 characters max (descriptions do not appear when displaying the pin in the flow. Descriptions are used by Pinterest algorithm)

Our tips for creating your Pinterest videos

• You have the possibility of modifying the thumbnail of your publications, take advantage of it !
• Before sharing your first videos, start by creating some paintings related to your content themes.
• Create the shortest possible videos, mentioning the number of minutes in the description of the video.
• For advertisements, favor a video that lasts between 6 to 15 seconds.
• Take the time to find out a description for your video, this will help the Pinterest algorithm to display your pins to the right audience.
• Do not forget to add a call-to-action at the end of the video in the outro.

Summary table of video formats for Pinterest

All video formats on Pinterest, advertising or organic, have a upload limit 2 GB max and must be encoded in codec H.264 or H.265 (recommended .MP4).

Download all the features of Pinterest (organic + ADS) videos to PDF format (go ahead, it’s free!))

Video formats for Tiktok

According to Businessofapps, a Tiktok user spends an average of 52 minutes a day on the application. Whether it’s just scrolling through your news feed or creating and sharing videos. After Facebook and Instagram, this is the social network where users spend the most time. �� Note: to publish videos on the platform you must have a professional account.

Post video tiktok (organic)

The video format of organic posts on Tiktok is made so as not to complicate the task to the user. In itself, the format follows the typical characteristics of a clip taken using a smartphone.

Video format of a post tiktok (organic)

• Orientation : Vertical
• Minimum dimensions : 1080 x 1920 px (vertical)
• Height/width ratio (ratio) : 9:16 (vertical)
• Maximum duration : Organic video posts on Tiktok last between 15 sec and 60 sec in the application (4 sections of 15 sec) or more than 60 sec when they are downloaded from another source.
• Max file size : 500 MB
• Recommended video encoding :: .MP4, .Mov

Character limits:

• Main text : 12 to 100 characters

Tiktok video advertising (ADS)

Tiktok advertisements appear in a user’s news feed. The latter can interact with the ad or share it, and you can direct traffic to internal or external destination pages. The video format of a Tiktok advertising closely resembles that of organic posts.

Video format of a tiktok advertising (ADS)

• Orientation : Landscape, square, vertical
• Minimum dimensions : 960 x 540 px (landscape), 640 x 640 px (square), 540 x 960 px (vertical)
• Recommended dimensions : 1280 x 720 px (landscape), 640 x 640 px (square), 720 x 1280 px (vertical)
• Height/width ratio (ratio) : 16: 9 (landscape), 1: 1 (square), 9:16 (vertical)
• Maximum duration : Video advertisements on Tiktok last between 5 sec and 60 sec.
• Max file size : 500 MB
• Recommended video encoding :: .MP4, .Mov

Character limits:

• Main text : 1 to 1000 characters

Our tips for creating your Tiktok videos

• Favor vertical format.
• Videos with a duration between 9 and 15 sec are more successful.
• Always incorporate music or a sound background into your video !
• You cannot integrate emojis or # in your description, do it on your video.
• “Challenge” content are the posts that most engage the community.

You want to communicate on Tiktok, but you don’t know where to start ?

Summary table of video formats for Tiktok

All video formats on Tiktok have a vertical orientation, of ratio of 9:16 and must be encoded in Codec H.264 (recommended .MP4), but you can also use .Mov, .Mpeg, .3GP, or .Avi.

Video format	Recommended dimensions	Ratio	Max duration	Max file size
Organic post	1080 x 1920 px (vertical)	9:16 (vertical)	60 sec	500 MB
Advertising (ADS)	720 x 1280 px (vertical)	9:16 (vertical)	60 sec	500 MB

Download all the features of Tiktok (organic + ADS) videos to PDF format (go ahead, it’s free!))

Video formats for YouTube

YouTube was launched in 2005 and quickly became the social network to post videos such as vlogs or tutorials. It is clearly the most popular platform when we talk about video sharing. If there is a good social network to integrate into your content marketing, it is him ! In 2022, YouTube had approximately 1.86 billion users worldwide.

Classic YouTube Player (organic)

Videos that generate the most commitment to YouTube are the videos of the makeup, retail and products industry industry. However your YouTube videos in classic format must follow a few rules in order to differentiate themselves in the mass.

YouTube Player Classic (organic) video formats (organic)

• Orientation : Landscape
• Recommended dimensions : 426 x 240 px (240p), 640 x 360 px (360p), 854 x 480 px (480p), 1280 x 720 px (720p), 1920 x 1080 px (1080p), 2560 x 1440 px (1440p), 3840 x 2160 px (2160p)
• Height/width ratio (ratio) : 16: 9 – Automatic addition of a pillarboxing if 4: 3
• Maximum duration : YouTube videos in classic format last maximum 12 hours.
• Max file size : 128 GB
• Video encoding :: .MP4, .Mov, .MPEG4, .Avi, .Wmv, .Mpegps, .FLV, 3GPP, Webm
• Images per second : 30 fps

Disableable Instream Video Advertisements, Insream not deactivable, Mid-Roll and Bumper (ADS)

• INstream deactivable : Pub charged before the video – Disableable video ads can be ignored by users after five seconds in the player. Deactivable YouTube advertisements last between 12 sec and 6 min.
• Insream not deactivable : PUB loaded before video – Users must watch unrealized video ads before you can watch the videos. YouTube advertisements not deactivated last maximum 15 or 20 sec (depending on the region)
• Mid-roll : PUB loaded during the video – Available only for videos over 8 min. This type of ad is displayed, as its name suggests, in the middle of a video. Mid-Roll video advertisements can be ignored, but users must look at 30 seconds or the entire ad. The minimum duration of the mid-roll video is 30 seconds.
• Bumper : Pub charged before the video – Internet users must view short non -deactivable video ads of six seconds maximum before you can watch the videos. Bumper announcements are activated when announcements deactivable or not deactivable are also. The maximum duration of the Bumper video is 6 seconds.

Video formats of Disitivable Instream Advertisements, Non-deactivable Instream, Mid-Roll and Bumper (ADS)

• Orientation : Landscape
• Maximum dimensions : 1080 px high
• Recommended dimensions : 854 x 480 px, 1 280 x 720 px, 1 920 x 1,080 px (16: 9) – 480 x 360 px, 720 x 540 px, 960 x 720 px (4: 3)
• Height/width ratio (ratio) : 16: 9 – Automatic addition of a pillarboxing if 4: 3
• Maximum duration : Between 12 sec and 6 min (insream deactivable), 20 sec (instream not deactivable), 30 sec (mid-roll) and 6 sec (bumper)
• Max file size : 10 MB
• Video encoding :: .MP4
• Images per second : 30 fps

Discovery Trueview YouTube (ADS)

Discovery TrueView video ads appear in YouTube search results among natural results. Each ad includes a miniature, a title, the name of the chain and the number of views recorded.

Video formats of Discovery TrueView advertisements from YouTube (ADS)

• Orientation : Landscape
• Recommended video dimensions : 640 x 360 px (16: 9), 480 x 360 px (4: 3)
• Image dimensions : 300 x 250 px for the largest and 300 x 60 px for the smallest
• Height/width ratio (ratio) : 16: 9, 4: 3
• Maximum duration : Discovery TrueView promotional videos from youtube last an average of 3 min (recommended)
• Max file size : 1 GB
• Video encoding :: .MP4, .Avi, .ASF, Quicktime, Windows Media, .Mpeg
• Images per second : 30 fps

Character limits:

• Title : 25 characters (beyond, it will be truncated)
• Description : 35 characters

Youtube shorts

YouTube Shorts videos are very short announcements (hence its name), with a maximum duration of 60 seconds and which can combine several video extracts, yes, like Tiktok. Currently, this format is not available in all countries.

Youtube Shorts Video Formats

• Orientation : Vertical
• Recommended dimensions : 240 x 426 px (240p), 360 x 640 px (360p), 480 x 854 px (480p), 720 x 1280 px (720p), 1080 x 1920 px (1080p), 1440 x 2560 px (1440p), 2160 x 3840 px (2160p)
• Height/width ratio (ratio) : 9:16 (vertical)
• Maximum duration : YouTube Shorts videos last maximum 60 sec
• Video encoding :: .Mov, .MPEG4, MP4, .Avi, .Wmv, .Mpegps, .FLV, 3GPP, Webm

Character limits:

Our tips for creating your YouTube videos

• Download videos with the highest resolution possible.
• The optimal duration of video advertisements on YouTube is 43 seconds.
• Make your ads as attractive as possible using incentive text and interactive elements.

Each company, whatever its sector, can convert youtube users to customers.

Summary table of video formats for YouTube

All video formats on YouTube must be encoded in Codec H.264 (recommended .MP4) and contain 30 fps (images per second).

640 x 360 px (360p)

854 x 480 px (480p)

1280 x 720 px (720p)

1920 x 1080 px (1080p)

2560 x 1440 px (1440p)

1,920 x 1,080 px

1,920 x 1,080 px

1,920 x 1,080 px

1,920 x 1,080 px

360 x 640 px (360p)

480 x 854 px (480p)

720 x 1280 px (720p)

1080 x 1920 px (1080p)

1440 x 2560 px (1440p)

Download all the characteristics of YouTube videos (organic + ADS) to PDF format (go ahead, it’s free!))

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Modify the image format (height/width ratio) of a video

Most social media platforms like Instagram, YouTube and Tiktok ask for different formats for the publication of videos. But instead of creating a video for each platform, you can resize the same video in order to save money and save considerable time. This can also increase the scope of your content

With the free online video editing software from Clipchamp, you can change the format of a video in a few seconds. From the square video format 1: 1 on the large screen 16: 9, we have created for you current video format presets that will adapt to all platforms. You can even delete black borders and crop as you see fit.

If you want to resize your video, take a look at our special beginners tutorial below. You can also instantly share your resized videos from Clipchamp.

What is a video aspect ratio ?

The image format refers to the relationship between the width and the height of your video in pixels. It is essentially a question of describing its form. For example, YouTube videos are in a wide screen format and the content of Instagram stories in portrait format. We describe the image formats as well: “width: height”. For example, the most widespread format on the big screen is 16: 9 and is suitable for YouTube, Vimeo and Facebook cover videos.

How to modify the image format of a video in Clipchamp ?

When you create a new video in Clipchamp, the default format is 16: 9. You can easily change the dimensions of your video during editing. Follow the steps below to find out how to proceed.

Step 1. Click on the Image Format button 16: 9

To modify the image format of your full video, click on the Image format button 16: 9 Located under the Export button.

2nd step. Visualize an overview of our image formats

The format options 9:16, 1: 1, 4: 5, 2: 3 and 21: 9 will appear under 16: 9. Pass your cursor on each image format to have an overview of the dimensions that best suit your video.

Step 3. Click on the format of your choice

To select a new height/width ratio, click on the chosen format. We opted for 9:16.

Step 4. Remove borders and black bands around your file

Black bands or borders (“letterbox” effect) will appear around your video if your multimedia file does not correspond to the format you have selected.

To delete black bands, click on your video in the chronology so that it is highlighted in green. The floating toolbar will appear next to the preview window of your video. Click on the fill button.

Your video will be automatically stretched/cropped in the new image format.

If the cropping does not satisfy you, for example because your main visual is no longer at the center of the preview of your video, you just have to reposition your video. Click on the video preview, then drag the video in the preview to create a new position.

You can also click on the adjustment button once you have clicked on the Floating Tool Filling button if you want to keep the video without cropping.

The adjustment button will add the borders to your video.

It is not currently possible to adjust all of your clips simultaneously; You must therefore select them individually. However, we do not stop working to improve the publisher and we plan to make this function more accessible soon.

Step 5. Export your video

Click on the Export button To record your video. Choose the quality of your video before its export starts. Once the recording of your video is finished, share it directly from the export page to one of our integrations, for example YouTube or Tiktok.

Add special effects to the editing of a video

Easily remove the unwanted sections

If you have too many images on the preview of your video after changing its format, simply use our hand -lifting reframing tool. Just click on the reframing button on the floating toolbar and use the crop handles.

Visualize an overview of your video in full screen mode

Examine your video more closely before exporting it by watching it in full screen mode. Simply click on the full screen button under video preview, or reduce your chronology, the toolbar and the properties bar.

Instantly share your videos on social networks

Once the editing is finished, share your videos on social networks like YouTube and Tiktok without leaving the editor. Just save and share your video with one of our integrations. To do this, simply associate your account and share your video in a few seconds.

Most used image formats on social networks

Now that you know how to modify the format of your videos, we have drawn up a reference list for the most used on social networks for you for you. We recommend that you create and record your videos in the formats that follow for YouTube, Instagram, Tiktok, Facebook, Pinterest and LinkedIn.

• YouTube videos: 16: 9
• YouTube Shorts: 9:16
• Instagram reels and stories: 9:16
• Tiktok: 9:16
• Facebook stories: 9:16
• Facebook News Foundation Publications: 16: 9, 4: 5 or 9:16
• Pinterest: 9:16 or 1: 1
• Linkedin: 9:16 or 16: 9

Transform the size of your video now

Never start zero again. Rather, readjust your existing video. Thanks to our resizing tool, you can change your videos or create new ones for free in any image format using Clipchamp.

Consult our YouTube video tutorial to find out in more detail how to modify video formats.