The new Lynk & Co automotive brand is reinventing automotive purchase

The Chinese car manufacturer Geely, Owner of Volvo and London taxis, launches the new automotive brand Lynk & Co. In a context where the automotive sales model is aging, Lynk & Co has the ambition of reinvent how to buy, own and use a car and of create a new economic model leaving the dealers behind.

Seres, lynk & co, aiways. What are these new automotive brands that settle in France ?

If the French automotive landscape has long been driving well -known brand vehicles in recent years and particularly in 2021 new players have come to position themselves. Here are these manufacturers that must be known.

Seres

Based in full Silicon Valley, the Seres brand belongs to the Chinese group Dongfeng and notably appointed the former co -founder of Tesla Martin Eberhard among the strategic directors. In 2021, this manufacturer arrived on the French market with a credo: “make the electric accessible”. Its research center is based in Santa Clara, California, and its production in China. “We have not chosen a sale only 100% digital even if it remains possible, but we also believe a lot in the field since we implant in France seres Stores. The idea is to support customers in a 360 ° approach around the electric experience, the vehicle, including the use of cables and recharging terminals. We must show pedagogy, ”sums up for CNews Yoan Bastos, managing director of SN Diffusion which distributes the Seres brand in France. Some 150 concessions should open in France by the end of 2022, including thirty by the end of the year. “The dynamics of mobility are carrying and we capitalize on complementary models, such as the SF 3, SF 5 seres, two SUVs with prices that start at around 26.000 euros, while 2022 will see a premium model arriving with the SF7 (photo) ».

Lynk & Co

Another brand still unknown in France this year, Lynk & Co is a Sino-Swedish manufacturer. A very young Cousine company in Volvo in this group and which was founded in 2016 in Sweden, a country where its cars are designed before they are made in China. To embark on the French market, Lynk & Co bet on 01, a SUV sold 41.500 euros or on subscription (which can be stopped at any time). The brand is betting on a rechargeable hybrid engine. Its economic model is turned to digital, with orders to place on its official website. “All repairs and services are performed through the Volvo network in France, we take charge of the vehicle in the event of a breakdown or it is possible to deposit it on specific places to be taken care of. We will also open clubs, which will not be concessions, as we already do in Europe. A first will open in the first half of 2022 in Paris, then in other major cities, ”explains CNEWS Mira Tahraoui, Lynk & Co France press relations. The brand could market another more compact and 100 % electric model in 2024-2025 with us.

Aiways

Founded in 2017 and installed in France since 2020, Aiways is a 100 % Chinese brand which bet until the end of 2021 on sales essentially online. After digital experience, the brand has also chosen to develop its notoriety through physical exhibition stores installed in the country’s major cities. A first permanent vocation blind recently opened in the 15th arrondissement in Paris, before next deployments in Lyon, Lille, Bordeaux, Nantes and Nice. At present, the brand sells in particular the U5 SUV. A 100 % electric model sold from 39.300 euros, in its catalog.

cupra

Already having a certain notoriety in France, Cupra takes off and becomes the new premium brand in Seat. Like Alpine at Renault or DS at PSA, this brand must be distinguished from the Iberian subsidiary of the German group Volkswagen AG, with high -end vehicles and having more personality. The engines placed on sportiness in hybrid or 100 % electric as is the case for the new Cupra Born (photo). Born in 2018, the brand is starting to be talked about for two years now in our country.

Genesis

Like DS for PSA, Cupra for Seat or Lexus for Toyota, the Genesis brand is the new luxury category of the Korean manufacturer Hyundai. But beware, if its official site is translated into French, this manufacturer may not arrive in France before 2023. It is all the same with some experience of the French market that the brand intends to land on our territory. With its winged logo which is reminiscent of that of Aston Martin, Genesis intends to attract a more upscale customers with electric models around 60.000 to 70.000 euros on average, like the new G80 (photo), a sedan that wants to tu Germans.

The new Lynk & Co automobile brand is reinventing automotive purchase

The Chinese car manufacturer Geely, Owner of Volvo and London taxis, launches the new automotive brand Lynk & Co. In a context where the automotive sales model is aging, Lynk & Co has the ambition of reinvent how to buy, own and use a car and of create a new economic model leaving the dealers behind.

Anchored in digital, Lynk & Co presents constantly connected cars, A full open commercial platform, a concept of shareable digital keys and a dedicated app store.

In collaboration with important players in technological industry, Alibaba, Ericsson and Microsoft, Lynk & Co has created a multichannel digital platform.

While car brands depend on a network of dealers, Lynk & Co directly provides a Online solution to motorists.

Lynk & Co collaborated with Microsoft and Alibaba to build thededicated interactive digital infrastructure dedicated to customer relations, with a dematerialized act of purchase, logistics, sale, CRM and personalized applications.

Lynk & Co cars will be sold online or in a selection of shops, at an identical international price and Delivered directly to the buyer’s home. Automobiles will also be available in leasing, subscription and/or shared mode.

THE Maintenance operations should be done in a traditional after-sales network. Discussions on maintenance options in the Volvo network are underway, as well as other external collaboration options.

Alain Visser, Vice Senior President of Lynk & Co, explains: “Other companies spend a lot of time protecting their economic model. We had no models to survive, which allowed us to digitize our offer. The car is fantastic, but it is our offer in its entirety that will definitively change customer relationships to the automobile ”.

One of the main innovations of Lynk & Co cars is the lock sharing. The opening and starting are controlled by voice recognition and secured by a digital secret code. A button allows the owner to make his vehicle usable by others at defined times via a digital key. Reservations, payments and all the relationships between users are managed directly by the Lynk & Co platform. Mechanical closing systems are used as backup.

All Lynk & Co vehicles will offer Electric powertrain. The models will use the CMA (Compact Modular Architecture) construction platform of Volvo.

The first Lynk & Co model will be the 01, A Compact SUV. It will be followed by 02, 03, and so on to provide a full range of Lynk & Co vehicles.

Lynk & Co 01 was designed and developed in Sweden. It will be sold from 2017 in China then in Europe and the United States.

FL, written on 24/10/2016