Salto, the French Netflix, increases its prices and changes its subscription formulas

The first is billed € 7.99/month, one euro more than the original basic price, but now we can look at the platform on three platforms simultaneously. Same thing on the annual formula, billed € 69.90/month, therefore providing a saving of 25% compared to monthly invoicing.

Salto: the on -demand video platform bows out

Since Monday, February 13, it is now impossible to subscribe to a SUBSCRIPTION on Salto. Launched in October 2020 by TF1, M6 and France Télévisions, this “Made in France” streaming platform will therefore not blow out its three candles.

François Le Gall – Published on 02/14/2023 at 10:10 am

After months of difficulty and the withdrawal of TF1 and M6, the survival of Salto only died on a thread, and for lack of a solid buyer, she seemed to be condemned to disappear. It was ultimately by a message on the official website that Salto has suggested the imminent end of his service: “Ll is unfortunately no longer possible to subscribe to Salto. Thank you to all the Salto subscribers for sharing with us their desire and their enthusiasm “.

According to Le Figaro, Salto had just over 800,000 subscribers. According to the information site informed, this figure could really be lower around 600,000. Insufficient result compared to initial ambitions.

Promising beginnings

In October 2020, TF1, M6 and France Télévisions were trying to embark on the SVOD very competitive market. For its content strategy, the platform emphasized the creation of short programs, especially intended for young audiences, and the dissemination of productions of the three chains. The Salto offer originally revolved around 3 non -binding formulas called Solo, Duo and tribe with a maximum rate of € 9.99. A reasonable price to offer nearly 20.000 videos inaccessible on competing platforms such as Netflix or Amazon Prime.

In November 2022, Salto had attempted to modify its commercial strategy by offering only one package on the model of what Disney+ offers in particular. Faced with American streaming platforms present for longer than Salto on the French market, Salto could only count on its catalog based on French emissions and series essentially. His target heart was therefore not the same since he was targeting an audience undoubtedly less young and more interested in the programs broadcast by TF1, France TV and M6 in particular.

Competition from Netflix or those of its own shareholders ?

Salto was not only a victim of competition from Netflix and others. The “marriage” between the 3 giants of French television has long since gave it that each channel began to compete with Salto with their own “replay” services, such as MyTF1 Max and 6play Max which allow you to see and review TF1 and M6 programs in advance, without advertising. The cancellation of the marriage between TF1 and M6 in 2022 and the disengagement of France Télévisions at the start of the year will finally have sealed the fate of Salto.

What about subscribers ?

Until the official closure of Salto, subscribers can continue to view platform programs. In the event that Salto ceases the diffusio nds contained in advance compared to the subscription of customers, the latter should be reimbursed by Salto. Recall that Salto is an offer without commitment by tacit monthly renewal.

Still the case of subscribers to the BBOX Ultym Internet offer by Bouygues Telecom which benefit from a promotion “6 months offered”. Those who are already enjoying it can watch Salto for a few more days. On the other hand, the Bouygues Telecom bonus will be removed or replaced rapidly by the access provider.

It therefore remains very little time to take advantage of Salto and savor its rich and varied catalog of exclusive audiovisual content. A page turns for the “French Netflix”, whose experiment will unfortunately have last long.

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Salto, the French Netflix, increases its prices and changes its subscription formulas

Spotted by our colleagues from Ariase, this modification is spectacular to say the least, since we go from three to two formulas, with a pricing increase. In addition, Salto now offers an annual formula.

Originally, the service had been launched with a solo formula at € 6.99/month (only one screen), a duo at € 9.99/month (two screens simultaneously) and a tribe at € 12.99 (four screens simultaneously). But now there remains only one monthly formula and an annual.

The first is billed € 7.99/month, one euro more than the original basic price, but now we can look at the platform on three platforms simultaneously. Same thing on the annual formula, billed € 69.90/month, therefore providing a saving of 25% compared to monthly invoicing.

An increase in line with the market – Netflix, Disney+ and Apple TV+ have done the same, and a slightly more logical offer when we know that Salto benefits from both a catalog of exclusive programs, but also Many French channels, including TF1, France Télévisions and M6. The cancellation of the merger between TF1 and M6 also enables Salto to keep the programs of France 2, France 3 or France 4. To this is also added live television.

At the origin of the project, rumors also suggested the arrival of an advertising offer, but this formula was apparently abandoned. Finally, note that if you want to test Salto, a month ago (without commitment).