LCL and the Monoprix group combine, the LCL loyalty program evolves and becomes the Citystore

Citystore, the LCL loyalty program that encourages you to consume local

Edwige Lerolle Tel 01 78 99 80 34 Port. : 06 10 86 03 70 @elerolle @monoprix.Fr

LCL and the Monoprix group combine

LCL and Monoprix conclude an unprecedented partnership around the LCL Citystore platform which saves consumers making their purchases in shops located in the heart of cities.

Launched at a time when the French make their Christmas purchases, this partnership is a long-term initiative to support the city center trade.

A partnership to meet the challenges of revitalization of the city center trade

Shops are essential for urban vitality and attractiveness, both in metropolitan and in medium -sized cities. The health crisis has strengthened the brakes encountered in recent years by these shops in the heart of cities.

In this context, LCL and Monoprix, two major brands of city centers, have decided to associate themselves to encourage the French to make their purchases in city center shops. 1st Bank of Urban people with 1,700 agencies, including 1000 agencies located at the corner of streets, LCL allies in the Monoprix brand, present in more than 250 cities in France, in order to promote the LCL Citystore platform.

With Citystore, LCL and Monoprix reward the purchase in local shops by saving money from their customers

LCL Citystore, it is the platform developed by LCL which reinvents the relationship with local shops by encouraging consumers to make their purchases there. This unique service works as follows: the customer pays for a merchant member of his neighborhood with his LCL card and is rewarded by a discount credited in cash on his LCL bank account. To contribute to the development of this solution, Monoprix is ​​combined with LCL and thus joins a network made up of more than 4,000 neighborhood shops, known to all or simply at the corner of the street.

This partnership is reflected in concrete advantages for LCL customers. From December 7, the latter will now be able to benefit from advantages and reimbursements of up to 10% of the amount of their purchases in all Monoprix stores throughout France (Monoprix, Monop ‘, Monop’Daily, Monop’Station , Monop’Beauty) and on the Monoprix site.Fr. Indeed, thanks to its locations at the heart of the cities, the brand has an important attraction effect, synonymous with positive benefits for shops around.

“This partnership with LCL is much more than commercial cooperation, it is the contribution of two major brands to the revitalization of cities of cities. Thanks to the strength of our brands and the proposed offer, we hope to encourage consumers to favor neighborhood purchases, especially during this end -of -year period “Says Jean-Paul Mochet, president of the Monoprix group.

“Trade is essential to the economic and social dynamism of a city. Thanks to links woven every day with their customers, local merchants, but also the city’s bank, contribute to the attractiveness of their neighborhood, explains Michel Mathieu, Managing Director of LCL, With this partnership with Monoprix we offer all our customers to save money by shopping while supporting the city centers. »»

About LCL

A subsidiary of Crédit Agricole SA, LCL is one of the largest retail banks in France. It aims to be the Urban Urban Urban Bank of 1 out of 7, 1 in 2 and 1 SMEs out of 3. LCL offers a full range of daily banking products, credits, insurance of people and goods and savings, throughout metropolitan territory and Guyane Antilles. LCL offers “continuous bank” services, combining human and digital with 1,700 agencies in the heart of cities, advisers available by phone until the beginning of the evening, its websites and its “LCL my accounts” app, elected best Banking app 2020*. LCL is also LCL Private Banking, and LCL Bank of Business and Institutions. LCL has 17,300 employees in the service of satisfaction of 6 million individual customers, 354,000 professionals and 29,900 companies and institutional.

*Price awarded by Bestbanque.com, for the 3rd consecutive year

About Monoprix:

Monoprix is ​​a brand of the Casino group. Leader of downtown trade with a presence in more than 250 cities in France, its 21,000 employees animate 800 stores on a daily basis, with three sign formats – Monoprix, Monop ’and Naturalia – and two e -commerce sites, Monoprix.FR and Sarenza, grouped within the Monoprix Online entity. In 2019, Monoprix carried out 5 billion euros in activities.

For more information, business.monoprix.Fr

Press contact:

Edwige Lerolle Tel 01 78 99 80 34 Port. : 06 10 86 03 70 @elerolle @monoprix.Fr

Citystore, the LCL loyalty program that encourages you to consume local

Because banks reward their loyal customers, many of them have their own loyalty program that issues many advantages. At LCL, several actions were born simultaneously. Since 2014, the Avantage® LCL program has been able to exchange points for vouchers or discount offers from partner merchants. And that’s not all … Citystore is a new system that rewards you when you buy near you, from LCL Bank partners.

The Citystore: Be a committed buyer in your neighborhood

Because the LCL bank is defined as a local player vis-à-vis its customers, it also promotes your consumption near you, in local shops. Thanks to its Citystore program, all the purchases you make with your LCL card from partner merchants allow you to benefit from discounts that are automatically paid to your account. It’s simple: by making your purchases in LCL partner businesses, you instantly save money, directly visible to your account. The Citystore already displays a large network of different shops such as restaurateurs, bakeries, florists, opticians, or even many leisure offers … enough to increase your purchasing power on a daily basis !

City advantage

How to find partner businesses ?

The Citystore is associated with a dedicated Internet page which lists all the partner businesses of the operation. To find the places close to you and display the promotions associated with it, simply go to the https: // www page.LCL.FR/CITYSTORE/Adherent/Offers/Boutique.

Then, the results can be classified by address and universes. They can also appear on a card. A small insert, at the top right of each image, displays the amount spent which will be automatically credited to your account.

To benefit from this advantage program, you just have to be a LCL customer, that is to say to open an account within the bank and to associate a bank card with it.

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