With the iPhone XS and the iPhone XS Max, the iPhone screen has never been so large, and so perfected

“IPhone XS overflows with new generation technologies. It’s a big leap in the evolution of smartphones. Everything they offer is the cutting edge of industry: the A12 Bionic chip with 8 -hearted Neural Engine – the first in the market to be engraved in 7 Nm – a faster side and a camera system Advanced double, whose photos in portrait mode with smart HDR and dynamic field depth, ”said Philip Schiller, main vice-president of Apple Worldwide Marketing. “IPhone XS is not one, but two new iPhone models, and iPhone XS Max incorporates the largest screen to date on iPhone; and its most imposing battery, which offers up to 1.5 hours of additional autonomy to users. »»

iPhone X S and iPhone X S Max offer the most advanced and large screens ever seen on iPhone

Toronto, Ontario – Apple announced today iPhone XS and iPhone XS Max, the most advanced models in its history, suddenly making a decisive leap in the future of smartphones. iPhone XS and iPhone XS Max offer magnificent Super Retina screens (5.8 in and 6.5 in); A faster and efficient double camera system that revolutionizes photo and video; An A12 Bionic chip with new generation Neural Engine – the first phone chip engraved in 7 nanometers -; a faster face; a wide stereo sound; A superb new gold finish; And for the first time on iPhone, a double sim. iPhone XS and iPhone XS Max will be offered in pre -order on Friday, September 14, and in stores on Friday September 21.

“IPhone XS overflows with new generation technologies. It’s a big leap in the evolution of smartphones. Everything they offer is the cutting edge of industry: the A12 Bionic chip with 8 -hearted Neural Engine – the first in the market to be engraved in 7 Nm – a faster side and a camera system Advanced double, whose photos in portrait mode with smart HDR and dynamic field depth, ”said Philip Schiller, main vice-president of Apple Worldwide Marketing. “IPhone XS is not one, but two new iPhone models, and iPhone XS Max incorporates the largest screen to date on iPhone; and its most imposing battery, which offers up to 1.5 hours of additional autonomy to users. »»

Two integral screens

Using the entire iPhone X, iPhone XS and iPhone XS max design design with the sharper screens in the whole Apple range, with the highest density of pixels. Now available in 5.8 ” and 6.5 ” formats, these tailor -made Delo Super Retina screens take care of the Dolby Vision and HDR10 content. And as iOS offers color management on the scale of the system, they display the most loyal colors on the market. The iPhone XS and iPhone XS Max screens stand out by a contrast of 1,000,000: 1, remarkable brightness, ultraprofond blacks and a dynamic 60 % range for HDR photos. With more than 3 million pixels, iPhone XS Max offers an even more immersive experience in videos, movies and games. This is the largest screen in the history of iPhone, in a box of a size comparable to iPhone 8 Plus.

A strip of stainless steel surgical quality in gold finish is added to that with cosmic gray and silver finishes. The enlarged stereo broadcast creates a more immersive musical space. At the front and at the rear, the most sustainable glass ever seen on a phone gives rise to an improved resistance to scratches, while allowing faster wireless recharge. And iPhone XS and iPhone XS Max are reaching new peaks in terms of splash and water resistance: up to 30 minutes at a maximum depth of 2 meters (IP68 index). They are now in the test of everyday damage, including coffee, tea and soft drinks. 2 .

A12 Bionic and Neural Engine New generation chip

The A12 Bionic, signed Apple, is the smartest and powerful phone chip, and the first engraved in 7 Nm. While offering better energy efficiency, it deploys the best performance on the market. The new chip is based on an architecture fusion with 6 cores: 2 performance cores up to 15 % faster and 4 efficiency cores up to 50 % less energy -consuming. It also includes a 4 -core graphics processor up to 50 % faster, a powerful image processor designed by Apple, a video encoder and more. Its quick storage controller allows iPhone to embark up to 512 GB. The whole makes it possible to offer new experiences for the game, photography, video editing and visually demanding apps. Despite all this power, iPhone XS and iPhone XS Max offer 30 minutes and 90 minutes of autonomy more than IPhone Xone.

The new generation neural engine is designed for advanced machine learning in all kinds of areas, such as augmented photography and reality. Its new architecture with 8 cores allows it to execute up to 5 billions of operations per second, against the 600 billion of the A11 Bionic. It thus offers new capacities, such as accelerated detection of flat surfaces in Arkit, and unpublished features powered by real -time machine learning. For the first time, Core ML gives access to the Neural Engine, which allows developers to design apps taking advantage of this highly effective machine learning engine. Core ML runs up to 9 times faster on the A12 Bionic Neural Engine only on that of the A11 Bionic, by consuming up to 10 times less energy.

Revolutionary 12 Mpx double camera system

On the photography side, iPhone XS continues to provide still unthinkable innovations before the arrival iPhone. Segmentation of advanced depth propelled by the neural engine, intelligent HDR for ultra -detailed photos with large dynamic range, photos in portrait mode with sophisticated bokeh effect and adjustable field depth in the photo app. Here are three major advances in the cutting -edge photographic techniques that everyone can benefit from.

The 12 Mpx double camera system has double optical stabilization, a 2x optical zoom and a new sensor twice as fast. While intelligent HDR improves highlights and shadows, larger and deeper pixels improve image fidelity and low lighting performance.

Advanced segmentation of depth in portrait mode allows you to take even more neat portraits, with bokeh effect worthy of pros. With the new depth control, the user can adjust the depth of field to create a magnificent background blur when taking pictures 3 or after. Portrait mode with depth control is also available on the TrueDepth camera for selfies, which supports Memoji and accelerated facial follow -up for third -party arkit apps.

Depth control allows you to adjust the background blur of photos in portrait mode.

iPhone XS and iPhone XS Max capture videos of unequaled quality on a smartphone. The enlarged pixels and the larger and faster sensor improve performance in low lighting and video stabilization, while offering a wide dynamic range for shadows and highlights more detailed in videos up to 30 frames per second. With the four integrated microphones, users can also record sound in stereo to optimize their videos.

Advanced technologies

Face ID, the most safe facial recognition mode on a phone, is now even faster. The TrueDepth Camera system calls on a precise detection technology of depth, which surpasses by far the capacities and reliability of two -dimensional facial sensors. With him, a simple look is enough to unlock iPhone, use Apple Pay, access secure apps and use many other features.

With the Gigabit class, iPhone XS and iPhone XS Max class connectivity even faster 4 . And they offer the double SIM 5 in the form of a nano-sim and a digital esim.

iOS 12

iPhone XS and iPhone XS Max are equipped with iOS 12, the most advanced mobile operating system in the world. iOS 12 inaugurates new RA experiences, helps users to rediscover and share their photos, and bring life and a touch of fantasy to communications with Memoji and new Animoji. Screen time helps users understand and manage the time they spend on their iOS devices, SIRI shortcuts allow all apps to collaborate with the intelligent assistant, and new confidentiality features protect users against tracking online.

Price and availability

• iPhone XS and iPhone XS Max will decline in three capacities – 64 GB, 256 GB and 512 GB – and in three finishes, cosmic gray, silver and a new golden finish. They will be offered respectively from $ 1,379 It and $ 1,519 That on Apple.com, in Apple stores, as well as for approved Apple resellers and some suppliers (prices may vary).

• Customers will be able to order iPhone XS and iPhone XS Max from Friday September 14 and buy it from Friday September 21 in more than 30 countries and territories: Germany, Saudi Arabia, Australia, Austria, Belgium, Canada, China, Denmark, United Arab Emirates, Spain, United States, Finland, France, Guernsey, Hong Kong, Ireland, Man Islands, American Virgin Islands, Italy, Japan, Jersey, Luxembourg, Mexico, New Zealand, Norway, Netherlands, Portugal, Puerto Rico, Singapore, Sweden, Switzerland, Taiwan and United Kingdom.

• From Friday September 28, iPhone XS and iPhone XS Max will be available in more than 25 additional countries and regions: South Africa, Andorra, Armenia, Bahrain, Bulgaria, Croatia, Cyprus, Estonia, Georgia, Groenland, Hungary, India, Iceland, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Oman, Poland, Qatar, Czech Republic, Romania, Russia, Slovakia and Slovenia.

• Apple accessories will be offered, including leather and silicone cases in a range of colors, from $ 55 THAT. A new leather folio case for iPhone XS and iPhone XS Max will also be offered to $ 129 THAT.

• With Apple Giveback, users can exchange their eligible device for an Apple Store 6 gift card . And if their device is not eligible, we will recycle it for free.

• Anyone who will buy an iPhone XS or iPhone XS Max from Apple will be able to enjoy a free individual session, in store or online, to configure their email box, discover new apps on the App Store and more.

• Users who want to familiarize themselves or go further with their new iPhone XS or iPhone XS Max and iOS 12 can go to Apple.com/ca/fr/Today to register for free Apple TODAY sessions.

Iphone XS and iPhone XS Max images

Apple transformed personal technologies by launching Macintosh in 1984. Today, it is at the forefront of innovation with products like iPhone, iPad, Mac, Apple Watch and Apple TV. Its four software platforms – iOS, macOS, Watchos and Tvos – offer a fluid experience on all Apple devices and provide users with revolutionary services such as the App Store, Apple Music, Apple Pay and Icloud. At Apple, more than 100,000 employees work to create the most innovative products that are and are keen to contribute to a better world.

1 The screen has rounded corners that follow its magnificent curved design and are inside a normal rectangle. The diagonal of this rectangle is 5.85 ” on iPhone XS and 6.46 ” on iPhone XS Max. The visible surface is less.
2 Phone XS and iPhone XS Max are resistant to water, splashes and dust. They were tested in controlled laboratory conditions and their degree of resistance corresponds to the IP68 index, in accordance with the CEI 60529 standard (up to 30 minutes at a maximum depth of 2 meters). Resistance to water, splash and dust is not permanent and can decrease with normal wear and tear. Do not try to recharge your iPhone if it is wet; Consult the user guide to obtain cleaning and drying guidelines. The damage caused by a liquid is not covered by the warranty.
3 Real -time preview of depth control will be offered this fall via a free software update.
4 The speed varies according to the place and the supplier. To find out more about supporting LTE connectivity, find out with your service provider and consult the Apple.com/ca/fr/iPhone/LTE.
5 The management of the double SIM will be offered later this fall via a free software update. The use of the double SIM requires two wireless service packages (which can provide restrictions on homelessness). Restrictions apply.
6 In most countries.

Contacts

Apple Media Info Line

With the iPhone X S and Max’s iPhone, the iPhone screen has never been so large, and so perfected

The most advanced iPhone to date have a 5.8 or 6.5 inch screen covering the entire surface of the device, the powerful A12 Bionic chip and a double revolutionary camera

Cupertino, California – Apple has announced today the release of the iPhone XS and the iPhone XS Max, the most advanced iPhone to date, and which mark a major advance towards the smartphone of the future. The iPhone XS and the iPhone XS Max have a super retina screen of 5.8 and 6.5 inch, an improved and more reactive camera offering new and video features, from the top and more reactors, First chip engraved in 7 nanometers in a smartphone – the A12 Bionic chip equipped with the new generation neural system – of a faster recognition, of a larger stereo sound, of a new gold finish, and they also inaugurate The double sim on iPhone. The iPhone XS and iPhone XS Max will be available in pre -order on Friday September 14 and in stores from Friday, September 21.

“The iPhone XS is full of state -of -the -art technologies and is a remarkable advance to the future smartphone. All its components are at the cutting edge of technology, such as the A12 Bionic chip engraved in 7 nanometers – a first on a smartphone – with an 8 -core neural system, but also a faster face system and an advanced double camera allowing To take photos in portrait mode with smart HDR and dynamic field depth, ”said Philip Schiller, Senior Vice President of Worldwide Marketing of Apple. “The iPhone XS is not one, but two new iPhone models. The iPhone XS Max is equipped with the largest screen never seen on an iPhone and our largest battery to offer you up to an hour and a half of additional autonomy. »»

Two iPhone on the design all screen

The iPhone XS and iPhone XS Max are part of the design of any screen of the iPhone X and offer a screen of incomparable clarity and the highest pixel density of all Apple devices. Now available in two sizes, at 5.8 and 6.5 inches 1, these Super Retina screens have a tailor -made OLED panel supporting Dolby Vision and HDR10 technologies as well as color management of the iOS system to obtain the best colorimetric precision in the sector. The iPhone XS and the iPhone XS Max offer a contrast of 1,000,000: 1, remarkable brightness, loyal blacks and a range of dynamic colors 60 % larger. The iPhone XS Max offers an even more immersive experience for games, videos and movies thanks to more than 3 million pixels on the largest screen ever seen on an iPhone, integrated into a comparable device comparable to that of the iPhone 8 Plus.

The surgical stainless stainless steel strip is now offered in gold finish, in addition to the silver and sidereal gray finishes. The larger stereo sound creates a more immersive sound space. The most resistant glass ever designed for a smartphone covers the iPhone on both sides and provides better protection against scratches. At the rear, the glass panel allows faster wireless recharge. The iPhone XS and the iPhone XS Max resist more water and splashing with an IP68 index which guarantees protection in the event of immersion at a depth of 2 meters for 30 minutes and against everyday incidents, like cafes, teas or overturned sodas 2 .

A12 bionic chip and new generation neural system

The A12 Bionic chip designed by Apple is the most powerful and intelligent chip, but also the very first chip engraved in 7 nanometers never designed for a smartphone, providing advanced performance in an energy efficient design. The A12 Bionic chip has, among other things, with a fusion architecture with 6 cores, including two high -performance treatment cores up to 15 % faster and four high energy efficiency treatment cores up to 50 % faster, a quadricœur graphics processor up to 50 % faster, the powerful image signal processor (ISP) designed by Apple and a video coder. A quick storage controller allows the iPhone to manage up to 512 GB of storage space. All these technologies make possible new experiences in games, photography, video editing apps and in all demanding apps in terms of graphics. And despite all this power, the iPhone XS offers 30 minutes of autonomy more than the iPhone X between two charges, while the iPhone XS Max offers an hour and a half of additional autonomy.

The new generation neural system is designed to support sophisticated automatic learning technologies in all areas, from photography to augmented reality. Now equipped with 8 hearts, it is able to carry out up to 5,000 billion operations in the second, against only 600 billion operations with the A11 Bionic chip. This gives him new capacities, including a faster detection of plans with Arkit and new features that exploit automatic learning in real time. For the first time, the neural system opens up to Core ML, to allow developers to design apps using this very efficient automatic learning engine. The execution of Core ML on the neural system of the A12 Bionic chip is up to nine times faster than on the A11 Bionic chip, while consuming only a 10th of the energy required before.

Double camera 12 mpx revolutionary

The iPhone XS continues innovations in photography, with features that did not exist before the iPhone. It brings many improvements to all users to take advantage of sophisticated photography techniques: segmentation by advanced depth thanks to the neural system, creation of photos with a large palette of dynamic colors and a large level of detail thanks to the smart HDR, Advanced “bokeh” blur for photos in portrait mode or dynamic field depth adjustable by the user in the photo app.

The double 12 Mpx camera is equipped with the optical double stabilization of the image, a 2x optical zoom and a new sensor twice as fast. In the photos, the smart HDR brings out more details in light and dark tones. Larger and deeper pixels improve image fidelity and low light conditions.

In portrait mode, segmentation by advanced depth makes it possible to obtain more sophisticated portraits with a professional quality bokeh effect. The new depth control functionality allows users to dynamically adjust the depth of field in the photo app, both in real -time preview 3 and after shooting, to create portraits with a magnificent background. The portrait mode with depth control is also available on the TrueDepth camera which allows you to make selfies and which supports Memoji and faster faces monitoring for third -party apps developed with Arkit.

Depth control allows users to adjust the background blur of their photos in portrait mode.

The iPhone XS and iPhone XS Max offer the best video quality ever seen on a smartphone. Larger pixels as well as a larger and faster sensor improve performance in low lighting conditions and video stabilization. A larger range of dynamic colors brought out more details in light and dark tones for video modes reaching 30 frames per second. Using the four integrated microphones, users can also record stereo sound to make the most of their video recordings.

Advanced technologies

Face ID, the most secure facial recognition authentication system ever designed for a smartphone, is even more reactive. The TrueDepth camera system uses high -precision depth detection technology that surpasses the capacity and safety of two -dimensional facial scanners, and allows users to unlock their iPhone, use Apple Pay and access to secure and many other features, a simple look.

The iPhone XS and the iPhone XS Max inaugurate 4G LTE Gigabit to download content even faster 4, as well as the double SIM 5 with a nano-SIM and an ESIM digital.

Delivered with iOS 12

The iPhone XS and the iPhone XS Max are delivered with iOS 12, the most advanced mobile operating system in the world. iOS 12 inaugurates new AR experiences, facilitates research and sharing photos and allows you to communicate more expressively and fun thanks to the new Animoji and Memoji. The time screen functionality allows customers to better understand and better manage the time they spend on their iOS devices. Siri shortcuts allow any app to operate with Siri, and new confidentiality features protect the privacy of users by protecting them from tracking on the web.

Prices and availability

• The iPhone XS and the iPhone XS Max will be available in silver, sidereal gray or in the new gold finish, with a capacity of 64 GB, 256 GB or 512 GB, respectively at an Apple resale price from € 1,159 And € 1,259, on Apple.com, in the Apple Store app, in the Apple Store, as well as with certain Apple and operators approved resellers (prices may vary).

• Customers will be able to pre -order the iPhone XS and iPhone XS Max from Friday, September 14. These models will be available from Friday September 21 in more than 30 countries and territories: Germany, Saudi Arabia, Australia, Austria, Belgium, Canada, China, Denmark, United Arab Emirates, Spain, United States, Finland, France, Guernsey, Hong Kong, Ireland, Man Islands of the United States, Italy , Japan, Jersey, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Portugal, Puerto Rico, United Kingdom, Singapore, Sweden, Switzerland And Taiwan.

• The iPhone XS and the iPhone XS Max will be available from Friday, September 28 in more than 25 countries and territories: South Africa, Andorra, Armenia, Bahrain, Bulgaria, Cyprus, Croatia, Estonia, Georgia, Greece, Greenland, Hungary, Iceland, India, Kazakhstan, Kuwait, Latvia, Liechtenstein, Lithuania, Malta, Monaco, Oman, Poland, Qatar, Czech Republic, Romania, Russia, Slovakia and Slovenia.

• A line of accessories designed by Apple, including leather and silicone cases in a whole range of colors, will be available at an Apple resale price from 45 €. Leather folio cases for iPhone XS and iPhone XS Max will be available at an Apple resale price from 119 €.

• With Apple Giveback, customers can exchange their eligible device for an Apple Store 6 gift card . If their device is not eligible and does not allow them to receive a credit, Apple will recycle it free.

• Customers who buy the iPhone XS or iPhone XS Max from Apple will be offered a free personalized configuration session in store or online to help them customize their iPhone, by configuring their email and presenting them new apps from the App Store, and more.

• Anyone who wants to know more or deepen their knowledge on the iPhone XS, the iPhone XS Max or iOS 12 can register for a free Apple TODAY session on Apple.com/fr/Today.

IPHIP XS and iPhone XS Max images

Apple revolutionized personal technology by launching Macintosh in 1984. Today, Apple is the most innovative company in the world with iPhone, iPad, Mac, Apple Watch and Apple TV. The four Apple software platforms – iOS, macOS, Watchos and Tvos – offer fluid experiences on all Apple devices and allow users to benefit from advanced services, such as the App Store, Apple Music, Apple Pay and Icloud. The more than 100,000 Apple employees are committed to creating the best products in the world, and leaving behind a better world.

1 The screen has rounded angles which follow the elegant curves of the device, and these angles are part of a standard rectangle. If we measure this rectangle, the screen displays a diagonal of 5.85 inch (iPhone XS) and 6.46 inches (iPhone XS Max). The actual display area is less.
2 The iPhone XS and the iPhone XS Max resist splashes, water and dust. They were tested in the laboratory under controlled conditions and obtained the IP68 protection index defined by standard 60529 of the International Electronic Commission (depth of 2 meters up to 30 minutes). Resistance to splashing, water and dust is not permanent and can decrease over time in the context of normal use. Do not try to recharge a wet iPhone. Report the user guide to find cleaning and drying instructions. The damage caused by liquids is not covered by the warranty.
3 Real -time overview in depth control will be offered with a free software update in the fall.
4 speeds may vary depending on the configuration of the premises and the operator. To find out more about 4G LTE compatibility, contact your operator and consult Apple.com/iPhone/LTE.
5 Support for the double SIM will be available as part of a free software update in the fall. The use of double SIM requires two cell plans (which may include restrictions on homelessness). Some use restrictions may apply.
6 In most countries.

Press contacts:

Apple press info line