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Read this to get creative advice to share fun and interactive stories with your community and please your audience.

Instagram stories reserved for close friends

You can present to create a list of close friends in stories and share content only with the people added to it. Instagram stories offer a choice space to express themselves and share moments in daily life. In the growing community of Instagram, we know, however, that you don’t necessarily want to share everything with everyone. With close friends, you can book your more personal moments for a handpicked group.

To add internet users to this list, go to your profile and press close friends in the side menu. You alone can see your list of close friends and it is not possible to ask to be added to it, which allows you to modify it at any time. When you publish a story, you will see the possibility of sharing it only with the accounts appearing in your list of close friends. When an account adds to your list, a green badge is displayed whenever you view its stories. His profile photo will also be surrounded by a green ring in the Stories bar.

Friends close feature is deployed today on the latest versions of Instagram for iOS and Android. For more information, see the Instagram help pages .

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Start by finding inspiration thanks to announcements, advice and success stories on our blog.

October 31, 2019

A detailed guide: create fun and interactive Instagram stories

By: the Instagram Business team

San Francisco, California

Read this to get creative advice to share fun and interactive stories with your community and please your audience.

Step 1: Start by using stories throughout the day during these five moments

Instagram stories are a fun and catchy way for people to learn more about your activity. A third of the most seen stories are published by companies 1 .

If you have never shared photos or videos at your story, find out how to do it here.

Here are five ways to use stories:

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Show moments without filter of your day.

Offer your community the point of view of an initiated on your business with photos and rude videos behind the scenes of what is going on in real time. In a study commissioned by Facebook, Brazilians, Indonesians, English and Americans said they tend to look at stories to see live content, without filter. 2

Share the testimonies of your customers.

Ask your customers the assessments of your products and services and share them in your stories.

Tell the story of the company.

You can share the history of the beginnings of your business, your mission, the challenges you have met or an anecdote that presents the personality of your business. Use video or even just text on a united background.

Present your products and services.

Take advantage of the stories full screen format to present your products, launch new products and announce promotions. If your activity is based on services, give an overview of your services to Internet users. In a study commissioned by Facebook, half of the people interviewed say they consulted the product/service on websites where they could buy it after seeing it in a story. 3

Share tutorials.

Show people how to use your products. You can inform people who envision a purchase while establishing your expertise in the sector.

Step 2: Add text to your stories using these five tips

Stories offer a variety of tools to express themselves and explore your creativity.

Here are five tips on adding text to your stories:

Mix the colors of your text.

If you are looking for a clearer or darker shade for your text and your brush, click and keep this color to get more variations in this color at the bottom of your screen.

Combine your colors.

Use the pipette tool to combine the color of your brush or text with your backgrounds. You may have a photo of your product and would like the color of your legend to correspond. To find the pipette tool, click on the tool on the left of your color palette and slide it to the color you want to associate with your text or brush.

Bring out your text with the color block.

The color block is used when you incorporate a colored background into your text superposition on a contrasting color. To add a colored background to your text, click on

top left of your screen. Change the color of your text by selecting everything, while keeping the same background color.

Enter a word, then enter the same word again and change the color. Then stack them on the other to give a shadow effect to the word.

Use Create to make degraded backgrounds.

If you want to create a text story rather than a photo or video story, choose a degraded background for your text with Create, which is at the bottom of your screen.

Step 3: Add fun stickers to your stories with these three tips

Add stickers to make your stories more fun. Here are three ways to use stickers in your stories.

Learn more about stickers here.

Express what you feel.

Use mood or emoji stickers to display what you feel. You can even add a selfie sticker if you want to integrate your feelings in real time by clicking and taking a photo of you for a sticker.

Tell people where you are.

Use the location sticker to identify the location of your business, be it your city or the real site of your company. Remember that adding a place sticker will also add your story to this place page, which allows people to discover your business. Find out more about the place pages here.

To configure a place for the address of your company, your Instagram account must be associated with a Facebook page that you manage. Find out how to do here. The Facebook page you manage must have an associated physical location. After associating the accounts, the place will spread on Instagram.

Have fun with the GIFs.

Consult the Giphy library to add a lively GIF sticker to your photo or video. Shunning letters, hearts that turn, dancing cats, pizza in space. Thanks to these animated stickers, all your photos or videos become fun, interesting and creative.

Step 4: Make your stories even more interactive thanks to these six tips

The interactive features of stories allow your community to interact directly with your business. Here are 6 ways to create interactive stories:

Use the live stories feature to interact with your customers in real time. For example, show an overview of what’s going on behind the scenes or create live tutorials. Do not forget to announce it in advance so that your community can connect.

Create the buzz using the countdown.

If you have a product launch or an event to come, use the countdown account sticker in your stories to make your subscriber known to the countdown of this special moment. Your subscribers can also choose to be informed when the countdown is finished and join the celebration.

Organize a question/answer session.

Use the question sticker to open it to your community. Share your answers in the following stories so that the rest of your community read them. You can also launch a direct to answer real -time questions.

Probe your community.

Use the survey sticker to know precisely what like and do not like your community. You can even use this sticker in your promotion stories.

Encourage your customers to answer you directly.

1 Story Instagram on 3 gives rise to a message on Direct, 1 So remind your community that it can easily contact your business by responding to your stories.

Make questionnaires for your community.

Use the quiz sticker to create multiple choice questions for your subscribers. You can test your community on interesting data related to your sector, or even create questions about your products and services.

Step 5: Pass your stories at high speed thanks to three advanced tips.

Use these creation tools to create stories that surprise and please your audience. It may take more practice to master them. Here are three advanced tips to impress people:

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Create a degraded rainbow effect on your text thanks to this tip. You have to use both hands and have a little practice.

1. Click to select all the text.

2. First finger: click and keep any color

3. Second finger: click and hold the cursor until the end of the text.

4. Move your two fingers at the same speed. You will simultaneously deselect all the text while moving your finger on the gradient.

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