How to use Instagram stories: 14 tips to really take advantage of your insta stories

To add an original audio from your recorded audio library, follow the steps presented in the section Use the reels to add saved audio to an Instagram story.

21 Ideas for Instagram stories to develop your commitment

You are looking to earn your audience’s attention, but you lack Instagram stories ideas ?

We have drawn up a list of 21 Ideas for Instagram Stories and models to help you quickly and easily have more commitment and conversions.

Here are 8 easy -to -customize stories models you can share and download with Visme. See more models below:

Contents

• What is an Instagram story ?
• Why use stories ?
• 21 ideas for stories to develop your community

What is an Instagram story ?

An Instagram story is a unique publication that looks like a slideshow. It can be made up of photos, graphics or videos and contain music, offices, interactive links, stickers, gifs and much more.

Stories are generally direct and dynamic, because each slide lasts only a short period of time.

The photos will be displayed for 5 seconds and the videos will be displayed for 15 seconds before automatically switch to another story.

Why publish an Instagram story ?

Instagram has more than a billion users and around 86.6% of users publish Instagram Story daily, according to Sprout Social and Statita .

Stories generate a lot of traffic and engagement due to their position within the application.

IG stories are the first interface loaded on the Instagram application directly under the header.

They will automatically disappear 24 hours after their publication. Although this may seem a bad thing, this characteristic essentially guarantees that all the content of a story is fresh and updated.

Insta stories is now one of the most used features on the platform and offers you a unique opportunity to create a community.

21 Ideas for Instagram stories to create a link with your audience

Creating Instagram stories is a powerful way to share your new content with your friends and subscribers. Designing striking stories from zero may seem a difficult task, especially if you have to publish regularly .

If you are short of ideas for stories, or if you are starting and you don’t know where to start, this article is for you.

Here are 21 ideas and models to develop your stories.

If you are looking for information on other types of publications than a simple Instagram photo, see our full guide on quality Instagram content creation .

Let’s go straight to the point.

1. Increase your notoriety with a public story

A short story on your brand can help make your business known. Even if your story does not lead directly to a conversion, familiarizing your audience with your brand is a huge victory.

A HubSpot study revealed that it takes about eight points of contact with a brand before even considering a sale. In addition, more than 80% of customers are looking for a brand before making a purchase and 90% of people buy from the brands they follow on social networks.

This means that your brand must have a strong online presence and be transparent on social media platforms.

Simply presenting your brand to a large audience is an important first step. It is crucial to show your audience that you are, what you do and where your audience can find you.

Personalize this model ! Edit and download

A simple way to generate impressions and increase the notoriety of the brand is to create daily publication on social networks. Consider using an Instagram story model designed by professionals to make content easily and quickly.

To make sure you make the most of your publications, consult this guide on optimal image sizes on the Instagram application .

2. Promote your offer with a link in your story

Imagine your own story that highlights a specific product or service. Do not be discouraged if your message does not produce direct conversions. A study revealed that it can flow between 7 and 13 interactions with your brand before a real commercial prospect appears.

An Instagram Story is a great way to show and tell your audience the products or services you offer. But above all, you are able to integrate a link in your story, which facilitates the customer journey to sell. You will be able to make your story attractive and strategic. The idea here is to serve the objectives of your business.

Personalize this model ! Edit and download

Use a product model for stories so that your product easily stands out from others. Before publishing a story, be sure to add a functional link that generates traffic to your product or service.

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3. Statistics and solutions in an Instagram story

In digital marketing, it is important to show the problems that your product or service solves. You must show your audience how your product solves a specific solution.

Presenting statistics in a relevant and easy to memorization manner can help convince your audience that it needs your product or service. If your audience thinks that he can live without your product, there is a good chance that he does not feel the need to invest in this.

Personalize this model ! Edit and download

Try using an infographic model to share important information with your potential customers. The use of animations in your infographics will attract user’s attention to specific information.

By showing your audience that it needs your product, your chances of producing a conversion considerably increases.

4. Ads and news to share in story

An Instagram story is an ideal place for making announcements and publications concerning new versions or changes to your brand. A story can be used to generate a craze around an upcoming event or the launch of a product. Use an Instagram story to serve the lenses of your business.

You must make you want to look at the story, but above all, you must see the story as a strategic content for your marketing.

Does your brand have a future sale or change ? Let it know about your audience by publishing an Instagram story so as to keep them informed of novelties.

Personalize this model ! Edit and download

Although it may be tempting to simply publish a photo, we recommend that you animate your publication or create a video publication. Movement tends to attract the human eye more than color and can add attraction to your publication.

Consider adding a voiceover to make an enthusiastic sales advertisement. Adding music to your message can also help create positive vibrations and push your audience much further into the conversion process.

If you want to know more about digital marketing on the Instagram application, consult our complete Instagram marketing guide .

5. Ask a question in Insta Story

Interaction with your subscribers is one of the key ingredients to create and maintain a presence on social networks. Ask questions to your subscribers increases the commitment. This is one of the most common types of commitment messages.

A quick and easy way to receive responses from your story is to use the sticker questions which is in the pre-publication settings of stories. This allows your audience to write a direct response to your story.

Personalize this model ! Edit and download

Be ready to answer your subscribers, because 1 out of 3 Story results in a direct message according to the official Instagram page . This motivates Internet users to contact you or go to your Instagram profile.

Posting a story can take a few seconds. Afterwards, you will collect the fruits of your work by creating a real community interested in what you do. Through a screen, you will be able to pass the right message. You can save a video for this type of content. But, if you wish, you can also choose one of our models and do text content.

6. Publish a quiz to create a story

A quiz in stories is a multiple choice interactive sticker placed above your publication. A quiz gives the one who publishes a story a more controlled data set, because he limits the public’s response to only a few options.

Although at first glance, limit the answers of your audience may seem a bad thing, multiple choice questions relieve your audience of stress linked to the creation of a personalized response.

The use of an Instagram sticker of quiz can also help prevent your data collection being corrupted by spam or unsolicited responses.

A quiz is an easy way for your audience to effortlessly provide a precious contribution to your commercial decisions.

Personalize this model ! Edit and download

7. Surveys to add in your Insta Story

Instagram surveys are an interactive type of sticker that you can add to your story IG. This allows your audience to answer you with a binary response.

Surveys ensure that your audience’s answers are directly linked to the question. The use of a survey sticker also allows your audience to easily respond to a prompt. The chances that your subscribers interact with your publication increase because little time is necessary and almost no creativity is required from them.

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Overall, polls are a great way to collect large amounts of data from your subscribers in a fun and interactive way. Periodically publish a story with a survey to keep your subscribers to the current, informed and committed.

8. Video response to respond to FAQs

As your influence on Instagram grows, more and more people want to know more about you and your business. Being authentic and transparent is very important for most people, especially when it comes to companies.

Consider making a video that answers some of the most frequently asked questions to your business.

A study shows that 13% of people are more willing to help a business if they think that the company supports a good cause.

Show your audience how your business produces a clear property for the company. By answering questions from your subscribers and interacting with them, you show that their voices are heard and that their opinions count for you.

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Being too honest can have a cost. The same study cited above has shown that more than 60% of people would boycott a company that would go against their political opinions. Be honest, but not to the point of isolating a supporter of an opposing political party.

9. Your production put forward on the application

Allow your customers to familiarize yourself with your business by showing your subscribers how your product is manufactured. A brief video that gives an overview behind the curtain of how things are made can help create a feeling of confidence in your product and your business.

These short clips do not have to reveal the secrets of the company, but must give an overview of the production process of your company.

A video “how it is done” successful must establish confidence in your expertise, but also assure your audience that there is no shortcuts taken, only high quality products. Nothing wins the confidence of an audience like showing him how the product is made or designed.

When creating short professional videos, it is important to have good tools to edit HD videos. Consult our full list of the best video mounting tools so you can design professional videos for your Instagram story (or just use Visme).

Make sure your social media account includes informative videos that show how the product of your business is higher than the competition.

10. Behind the scenes to share in story

Producing a short video revealing what is happening behind the scenes of your business is a great way to strengthen brand fidelity and generate traffic. A short video “behind the scenes” must focus more on the people, the culture and the values ​​of the company than on the product.

Backstage videos personalize your brand, making your products more accessible and memorable.

These types of videos make your business appear less as a stupid business machine and more as a small accessible business. Consider making a short video in which your employees or partners explain what they are doing and what the life of their point of view looks like.

These videos do not need to be long or fanciful, but must give an authentic overview of what an average day in the company is.

The narration is a key aspect of creating a successful Instagram story. Take a look at this article to find out more about how to create visually attractive stories on Instagram.

11. Sales and promotions

Instagram stories are a great place to announce sales and discounts for your brand. According to Forbes, around 66% of all online buyers use social networks to facilitate their product purchase process.

The story format is an incredible place to make ads on limited offers, because the publication of a story lasts only 24 hours by default.

Not only that, but Instagram stories have an interactive countdown account which allows you to define a time limit in the publication which keeps a trace of the remaining time for a sale. This creates a feeling of urgency for your subscribers to buy while they can and encourage them to closely monitor your social network page.

Personalize this model ! Edit and download

Create a sales publication or a reduction publication using a high quality model to make sure your subscribers interact with your content.

12. Create a competition

Creating a story in the form of an Instagram competition is a fun way to increase interactions and develop the craze around your proposal. Make a challenge or a competition and ask people to answer by creating their own message with a corresponding hashtag. This connects their video to yours and increases the distribution potential.

By default, your Instagram stories only reach your subscribers.

By encouraging others to publish on their own Instagram storyboard, these publications will also reach all their subscribers.

Competitions are a great way to encourage interactions and generate publications that have a much wider scope than a single publication of your profile.

13. Share content generated by the user

Sharing the content generated by your users is a great way to interact with your subscribers. Whether it is a unpacking video or an answer to one of your contests, sharing content generated by users is a great way to ensure that your users feel more like a community.

Personalize this model ! Edit and download

Present your user base and establish confidence with your customers by showing your content generated by users.

If you want to create your first story, do not hesitate to view a story on an Instagram profile that you appreciate. And take action by publishing your public story.

14. Customer reviews and testimonies in Story

Sharing testimonials or opinions on your product is a simple and effective way to present your brand and your account on social networks.

Wacky marketing always reigns as one of the best marketing forms. The sharing of content generated by users is a free way to advertise for your user base in order to strengthen confidence and loyalty to the brand. A study has shown that mothers are 38% more likely to buy products appreciated or recommended by other mothers on Facebook.

Testimonies and opinions can be created by a production team initiated at a relatively low cost. However, many companies opt for a more relevant portable shooting style, because it seems more natural and authentic.

Personalize this model ! Edit and download

Highlighting the opinions of your customers by sharing them in story reduces the efforts to create a story. In addition to selecting a criticism to publish on your story, the criticism is already made and published for free.

If you need to modify a criticism generated by the user, either to shorten an article, or to add links, remember to ensure that the general design of the article corresponds to your existing stories designs.

For more help on the design of Instagram stories, consult our complete guide on the design of stories .

Make sure you get the permission to modify their messages and give a credit to the original poster.

15. Give a preview

An Instagram story that gives an overview of a new product, design or service always attracts attention. Nothing generates as much enthusiasm as to give an overview of future plans of your brand.

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Get the curiosity of your audience by allowing him to taste what awaits him for the future. In addition to simply announce the launch of a new product or service, give a small preview or an index on what will be the next big novelty of your brand.

Before leaving and giving your audience an overview of the secret plans of your company, make sure you have permission to share this information and that all “classified” information is not disclosed.

16. Request suggestions

If you are short of ideas, your user base is an ideal place to ask for suggestions for publications. Asking your audience for your opinion via IG stories is a simple and easy way to get comments from people who use your product.

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Since your subscribers are the people who use your product or your services, they can give more relevant information on your product or your information than a standard discussion group.

Create a simple publication asking your audience what he would like to see. If you want to create an efforts of animated stories, remember to use an Instagram story model like this one of Visme.

Let your audience share your comments and opinions directly on your profile encourages it to think significantly about your business, product or service. This type of organic interaction helps increase traffic and create loyal subscribers.

17. Tools and tricks useful to share in story

An Instagram video story can show your subscribers in a creative way how your product can improve their daily life. Create a short video editing with useful tools and tricks that your product can make the potential to generate thousands of views and traffic.

In photo or video, you can use this functionality easily. Stickers and other animations are available so that you can highlight your brand image. Respect your strategic whatever your favorite content.

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According to Google, video tutorials draw more attention than any other category of content on YouTube, even more than music clips or games.

If you really want to capture the attention of your audience, create educational videos showing how your product can be used to the maximum.

Even if your audience does not yet have your product, it can see how your product works and how it would improve its daily routines.

18. Registration for the newsletter to share in story

An Instagram story is an ideal place to publish a link to your newsletter or website. From there, your Instagram subscribers can subscribe to your diffusion lists and be informed of all the latest news and promotions in a personalized manner.

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Newsletters are also a great way to personally provide news and announcements directly to a customer rather than a general advertisement on Instagram.

Periodic promotional emails addressed to a usual customer are one of the most effective marketing strategies in digital marketing.

19. Link to articles for your Insta Story

Instagram stories can be used to generate traffic to your site by creating links to blog articles. Sometimes there is so much information that must be said but which cannot be contained in a single publication on social networks.

A link to an external article gives more detailed information to your audience on your product or service.

By creating a link that generates traffic to your site, the classification of your website on Google will be a little higher in organic research.

This means that when a person is looking for similar products or services, Google will classify your site closer to the best results, because a more visited site will be better classified than low -traffic sites.

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Consider binding the blog of your website in an Instagram story with a brief overview of the blog content. This provides you with referencing (optimization for search engines) and precious information for your subscribers.

20. Mention other brands

An Instagram story is an ideal place to thank other brands that inspire you, you or your team.

Mention other brands that you admire or recommend shows that your business has a kind of “personality” and helps gain the confidence and favor of your subscribers.

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By showing your subscribers good brands that improve their quality of life, you show that your business cares about the quality of life of your subscribers without being directly motivated by the financial side. This makes it possible to gain loyalty to the brand and is an excellent way to increase the commitments of your subscribers.

Do not be afraid to shout a mention to other brands, tools or services that you can support and support.

If you are affiliated with a company or a brand that you mention, be sure to disclose your relationship with the brand to your audience. You can find yourself a complicated situation if you do not disclose your relationship with the mentioned brand.

21. Save your IG stories

Continuously creating engaging and convincing stories on Instagram can be a difficult task. By default, Instagram only publishes your story for 24 hours, then it is no longer visible to the public.

Instagram stories are stored in Instagram archives or can be stored locally on your phone. You can either republish the story a different day, or share the story as a normal Instagram publication.

The publication of a story used as a standard publication has many advantages.

First, it will not disappear after 24 and will remain on your profile as long as you wish.

The second big advantage is the place where the message will appear on your subscriber’s news feed. An Instagram normal publication appears in the news feed and has a better chance of being seen in the news feed of your follower and not to disappear after 24 hours.

For more inspiration, see this excellent article on other ideas for your Instagram publications .

Use these Instagram stories ideas now

Publishing a story does not have to be difficult. Sharing in story can only take a few seconds.

Stories are an exceptionally formidable platform to connect with your audience.

Interactions can range from direct messages to simple binary polls. With these dynamic entry forms, you can collect user data to help you achieve your personal or professional goals.

The key to having a strategic Instagram profile is to constantly publish high quality content to stimulate commitment. This means regularly publishing high quality content.

Story creation can be facilitated by the use of models designed by professionals. Visme offers hundreds of free ig stories models and has all the tools you need to create, modify and share your stories .

Doing a story is to share what’s going on in your life.

Visual narration is the new way of communicating your thoughts, feelings, emotions and ideas to those around you. Now, it is your turn. How are you going to tell your story ? What will be your next Instagram story ? How will you use the story to highlight your information ?

How to use Instagram stories: 14 tips to really take advantage of your insta stories

Learn how to use Instagram stories and discover our tips to stand out from the competition.

Christina Newberry September 14, 2023

Instagram stories have all kinds of integrated features. But the latter can be difficult to find and even more difficult to use.

Continue reading to find out how to use Instagram stories and really take advantage of this powerful tool.

The number 1 tool for social media

Create. To plan. Publish. Interact. Measure. Earn.

What is an Instagram story ?

Instagram stories are full -screen photos and vertical videos that disappear after 24 hours. They appear at the top of the application and not in the news feed.

Stories may include interactive tools such as stickers, surveys and AR filters to make your content more impactful. You will find below our tips for getting the most out of this type of publication.

How to publish an Instagram story

1. In the application, press thePlus icon(+) located at the bottom of the screen.
2. Then select Story In the menu located at the bottom right of the screen.
3. Press the white circle Located at the bottom of the screen to take a photo, or ..
4. Press the white circle And let pressed to save a video, or ..
5. Press theCamera mirror icon Located at the bottom right to switch to selfie mode, or ..
6. Select the square icon located at the bottom left to use pre -existing photos or videos.

On the left of the screen, you have access to different formats with which to experiment: create, boomerang, layout or hands free.

How to check the number of views of your Instagram stories ?

If your Insta story is still online (that is to say that less than 24 hours have passed since you published it), you just have to press the icon Your story on the main application page to find out the number of users having seen it. Click on activity, bottom left of the screen, then on the figure indicating the number of views to obtain a list of people who discovered your Instagram story as well as any likes received by it.

Even after the disappearance of your Instagram story (after 24 hours of publication), you can always access information such as the scope and prints (the scope is the number of unique accounts that have seen your story and the prints correspond to the number total times your story has been seen).

Here’s how to proceed:

1. On the application page of the application, press your profile picture, lower right of the screen.
2. Press themenu icon located in the upper right corner and select Statistics.
3. Choose the period for which you want information: 7, 14 or 30 days, the previous month, the last 90 days or a personalized period.
4. Drive up to the bottom up to Content that you shared and press Stories.
5. Press theSort and filter icon To choose your sorting indicators and options.

How to program Instagram stories

Adjusting stories regularly is a good way to maintain the interest of your audience. However, having to interrupt your daily tasks to create and publish stories can quickly prove to be binding.

To save time, it can therefore be interesting to program your stories in a publication calendar on social media. This also allows you to plan the content of your stories so as to complete your other social posts and integrate them effectively in your current campaigns.

To program an Instagram story using Hootsuite:

1. Go to your Hootsuite dashboard and select Create → Post In the left menu.
2. In the messages composition window, select the account on which you want to publish your story.
3. In the Content section (content), go to the Story publisher using the scrolling menu right -handed.

1. Click on theUpload icon To add your image or video. You can also click on theLibrary icon To select items from your multimedia library.

The videos must last between 1 second and 60 minutes, and the images weigh less than 30 MB. The recommended ratio is 9:16 in both cases. You can add only one file per story.

Note : If you want to add text or story to your story, make sure they are part of your image or video file. The text included in the field dedicated to legend (in the composition window of messages) will not be included in your story.

You can easily change your images using Canva without leaving your Hootsuite dashboard. To start, click on theCanva icon Located at the bottom right of the messages composition window. Then select Instagram Story.

Once you have finished modifying your image or video, just click on the button Add to post (Add to the message) located in the upper right corner of the screen, and your file will be attached to your publication.

5. Preview your story and click on SCHEDULE FOR LATER (program at a later date) in order to choose the moment when it is published. Then click on the yellow button Schected (program) and voila !

You can now consult, modify or delete the programmed story in your Hootsuite calendar.

How to use Instagram stories stickers

To add a sticker to your Instagram story:

1. Start by creating your story.
2. Once the photo or video is ready, press theSticker icon Located at the top of the screen: it is square with a folded corner (and it smiles !)).
3. Select the type of sticker you want to use. Each category has its properties. We explain below the most popular categories, but do not hesitate to do tests to see what each can bring you. You can move and resize each sticker.

Link sticker

To add a link to your Instagram story, use the link sticker:

1. Press theSticker icon.
2. Choose the sticker LINK.
3. Enter the URL of the link you want to show users.
4. In the field Personalize the textsticker, Enter the text you want to see on the link sticker itself. It is generally much shorter than the URL (you can also use a simple call for action as Learn more)).
5. Press the sticker to change the color, then pin it and slide it to position it where you want it.

Surveys, quizs and questions

Surveys, quizs and questions on Instagram stories offer you an easy way to interact with your audience and encourage it to exchange with you. They also allow you to collect precious comments that will allow you to develop new content ideas and other campaign strategies.

To create a survey in an Instagram story:

1. Press theSticker icon.
2. Choose the sticker SURVEY.
3. Ask your question.
4. Enter the potential responses. The default is yes / no, but you can enter any answer.
5. Publish your survey for 24 hours.
6. Don’t forget to share the results !

The quizs work in the same way, except that you give your followers some options to choose, and they get an instant return to find out if they have answered well.

To create a quiz on an Instagram story:

1. Press theSticker icon.
2. Choose the sticker QUIZ.
3. Ask your question.
4. Enter the potential responses.
5. Press the right answer. It will be highlighted in green so that the participants know if they answered well.

The questions asked via an Instagram story allow you to fully customize your stories to make them interactive.

Unlike what we have just seen, the question sticker allows your followers to ask you questions. Consider this as the Instagram equivalent of an AMA (Ask Me Anything, or “Ask me anything”).

To use the questions in an Instagram story:

1. Press the Sticker icon.
2. Choose the sticker QUESTIONS.
3. Ask your question.
4. Validate with the little check at the top right.

You will find the questions sent by other users in your followers list. Press a question to share it and answer it. The identity of the person who asked the question will not be revealed.

Of course, you can also be creative with the question sticker and use it to ask for any type of comment from your followers:

Hashtags

Adding a hashtag sticker to your Insta story allows you to make it discover a wider audience.

There are two ways to add a hashtag to your story:

1. Use the sticker #Hashtag.
2. Use the normal text function (add text by pressing the AA symbol) and use the symbol #.

Whatever the method chosen, when you start to enter your text, Instagram will offer you popular hashtags ideas to help you get started. You can add up to 10 hashtags to your stories, but we recommend that you stick to two or three of the most relevant.

Download 72 customizable Instagram stories for free . Save time and be professional while promoting your brand in style.

How to use Instagram stories gif

GIFs are a great way to give life and colors to the most static Instagram story. Here is the easiest way to add a GIF:

1. Press the sticker icon and select the sticker Gif.
2. Choose from recent GIFs and popular GIFs or research to find the GIF that suits you.
3. Press the GIF you want to use to add it to your story.
4. Pinch and slide the GIF to reposition it and resize it.

You can also download your own GIF or publish a GIF directly from Giphy. For more details, see our blog article explaining how to post GIF on Instagram.

How to use the audio saved on Instagram stories

There is no integrated feature to add an audio file saved to an Instagram story, but several solutions allow this obstacle. These are legitimate methods that will not cause you copyright problems.

Whatever the method chosen, you must start by saving audios. To do this, press the name of the audio track of any Instagram content and click the backup button located at the top right of your screen.

Use the music sticker to add an audio saved to an Instagram story.

Note that this option only works for music, not for original audio tracks. In this method, your registered audio library acts essentially as a memory aid.

1. From your Instagram profile, press themenu icon (three superimposed horizontal lines) and select Checked in.
2. Press on Audio, then on Music And search for the track you want to use. Write the name of the song (or try to remember, it’s so simple !)).
3. Create your story and press the sticker MUSIC.
4. Look for the song you have just noted and add it to your story from the Instagram music library.

Use the reels to add saved audio to an Instagram story.

In this solution, you will use the recorded audio to create a real, then share the real in story. This is not the simplest way, but it remains the only option for people wishing to use recorded audio files other than musical tracks.

1. From your Instagram profile, press themenu icon then on Checked in.
2. Press on Audio, Then select the track you want to use.
3. Press on Use audio.
4. Make sure you have selected Real In the bottom menu (rather than post). Add your photos and clips to complete your real. When you are ready, click on Share. If you do not want the Reel to appear on your feed, deactivate the cursor corresponding to Add to the profile grid.
5. Go to theReels tab and click on the real that you want to share.
6. Press theShare icon, then on Add to Story.
7. Relite real as you wish and press Your story.

How to use an original audio file on Instagram stories

As we saw in the above section, there is no simple way to add the original audio of a user to your Instagram story. To do this, the only solution is to create a real and add it to your story.

To add an original audio from your recorded audio library, follow the steps presented in the section Use the reels to add saved audio to an Instagram story.

Here is what to do to use the original audio of an Instagram real:

1. Press the Reel you want to use the audio.
2. Press the name of the original audio track located at the bottom left of the screen.
3. Press on Use audio.
4. Follow steps 4 to 7 of the section above to add the real to your story.

For more details, see our article explaining how to share a real on an Instagram story.

How to use Instagram stories filters

First of all, a precision is essential: technically, the filters of the Instagram stories allow you to make only minor changes in color and sharpness to your story (by scrolling the screen to the right). They are 13, all named after cities.

With the exception of Tokyo, the black and white model, they still use it in 2023 ?

When people talk about the filters of Instagram stories, they actually think of the technically known functionality under the name of “visual effects”. Here are two ways to use these:

1. Start a new story and choose one of the effects offered in circles at the bottom of the screen. Press theCamera mirror icon lower right to switch to selfie mode. Scroll to the left to discover other effects or scroll until the end and use the magnifying glass To seek a specific effect. You can then browse the trendy effects or classify them by categories, such as “appearance” or “humor”.
2. If a story contains an effect you like, press the name of the effect at the top left of the screen, then press See the effect Then Save to keep it in memory, or on To try To use it immediately.

How to modify the layout of Instagram stories

The Stories publisher offers different layouts. Here’s how it works:

1. Start a new story and press thelayout icon (layout) located in the left menu.
2. Press the four -part grid to make additional options appear. You can choose to include two, three, four or six photos in your layout.

Another possibility: start developing your story and open the Creation mode (see the next section). Then press theSticker icon And scroll down to add other photos (Icon adding ” +” image)). Repeat the operation several times to add other photos to your story.

To be even more creative in terms of layout, you can use a third -party tool such as Canva, which is integrated into the HOOTSUITE composition window. We even have free instagram collage models for canva just here.

Here is a detailed presentation of the different layout options for Instagram stories:

How to use the Instagram Stories Creation mode ?

Creation mode is a feature that allows you to publish an Instagram story without any photo or video. With this in mind, it may be wise to use stickers to customize it.

To use the creation mode:

1. Start a new story and press theCreate AA icon Located on the left of the screen.
2. Enter your text or browse the options at the bottom of the screen to create a souvenir story (that day), gratify someone with thanks (thank a user) or any other option.
3. Press theSticker icon located at the top of the screen to add other effects.
4. Press thecolor icon Located at the bottom right of the screen to modify the background color
5. Share your story.

How to add a location to your Instagram stories

Places and companies can have a location page. Users can find the location page they are looking for under the Places tab, or by pressing the location mentioned in a publication. If your story appears on this page, you are likely to get more views.

And if you have a physical shop, the location page allows you to display your customers’ experience feedback, or be discovered by new potential customers (note that to set up a location page dedicated to your company, you will need a professional Instagram account).

To use a location sticker on an Instagram story:

1. Press theSticker icon and select the Localization sticker.
2. Choose the place of your choice from the list (it can be a store, a street, a city – be as wide or as precise as you wish).
3. Press and slide to adjust the color, size and location of the sticker so that it corresponds to the aesthetics of your story.

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How to add legends to Instagram stories

If you publish videos, adding a legend is a great way to make your content more accessible. This approach is also very practical for those of us who choose to look at the stories without sound.

Instagram will automatically create legends for video stories accompanied by a legendary sticker.

1. Start by creating your story. The legendary sticker will only appear if you use a video.
2. Once the video is ready, press theSticker icon Located at the top of your screen.
3. Press the legendary sticker.
4. Instagram will automatically create the corresponding legend. It is wise to check if the tool has captured what you really said. If he was wrong, press the term badly transcribed to modify it.
5. You can change the font and the color of the legend by pressing it. When you are satisfied with your legend, press finished.
6. You can pinch and slide the legend to move it and resize it as you would with any other sticker.

How to use moments in the front page of Instagram stories

Stories do not necessarily disappear after 24 hours. Classify them in the “one” category allows you to pin them on your profile until you decide to delete them. This is a great way to present your best content, those that characterize your brand.

Every moment one can contain as many stories as you wish; You can continue to add more as you publish new content.

How to place an Instagram story on the front page:

1. If the story dates from less than 24 hours and it is always visible on Instagram, just press on Your story To open it, or ..
2. If the story dates from more than 24 hours, collect it in your archives. Press your profile photo at the bottom right, then on the menu icon located at the top right. Press on Archives. Scroll the screen to the story you want to put the front page.
3. In the lower right corner of the screen, press theone icon.
4. Choose the moment to the front page to which you want to add the story, or ..
5. Create a new moment at the.

How to use shopping in Instagram stories ?

If not yet done, you will first need to configure your business for Instagram shopping. Consult our step -by -step guide on the implementation of Instagram Shopping to find out more.

Once your account has been created, just use the shopping sticker to sell your products via your stories.

1. Start developing your story.
2. Before sharing it, press theSticker icon Located at the top of the screen.
3. Press the product sticker.
4. Choose in your catalog the product, collection or showcase that you want to label. You can also label the product of another company, which will allow the latter to share the story again.
5. Press the sticker to modify the product or service name of which you promote.
6. Move and adjust the shopping sticker by dragging it and pressing on it.
7. Share your story.

Ready to program Instagram stories and save precious time ? Use Hootsuite to manage all your media social profiles and program your publications on the main social networks from a single dashboard.

Create, analyze and Easily plan Instagram publications, stories and reels with Hootsuite. Save time and get tangible results.

Become a better digital marketer.

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Author and editor, Christina Newberry received multiple distinctions. His passions include gastronomy, trips, urban gardening and the standard comma – not necessarily in this order.

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Instagram story: 5 important points to increase her audience

You have 500 million chances of being seen with your Instagram story ! This figure is the number of fans of this functionality on the social network. It’s a potential target For all those who wish increase their audience. ��

Be careful, this number can remain an Eldorado, especially you embark on uncontrolled stories.

Instagram is a social network, under the leadership of Facebook. He stands out from the latter based on the visual.

Indeed, on a story Instant (for friends), you only publish images, photos or videos.

But many options are offered to introduce text on your media.

Why should you not neglect Instagram and its story to be seen ?

Before wanting to boost your visibility, it is necessary to make a little reminder on Instagram and its stories. You don’t dive from a cliff without looking down !

The social network has established a story system since 2016 and it has become viral. (The latest “real” copies Tiktok, but let’s not forget that the stories then copied Snapchat !)).

Many companies (more than 50 %) use this channel to publish. They know that around 60 % of users are more interested in a brand they saw in a story. ��

Above all, 90 % of Instagram followers are already following a business. Why not you ?

How to create your Instagram story ?

To make very simple, an Instagram story is a publication short-lived. An image, a photo or a video that can only be visible by an audience for 24 hours (unless recorded in a “one” blanket).

This publication, in full screen, has a lot of visual information.

⚠️ A media of a story can now be found in the Explorer tab (��), traveled by at least one user in two. It is a new possibility of increasing its audience on Instagram.

Some prerequisites not to lose visibility

Before publishing a first story, check your profile. Your description and your photo must hit the bull’s eye.

If someone sees a publication of your Instagram story, they can come to your profile. If it is not great, it will only be a visitor passing. Otherwise, you win a new subscriber. ��

Keep in mind that the use of Instagram is the vast majority on mobile. Your publications must be optimized for a view in Portrait mode. ��

What about the media publication format ?

• They must have a resolution of 1080 x 1920 pixels preferably.
• Weight cannot exceed 4 GB for videos and 30 MB for an image.
• The maximum time of a video is 15 seconds. The longest are cut into several sequences.

�� Do not forget that your media will be nibbled by the margins of the Instagram interface. Do not register important information at the top and bottom of your images.

Stay coherent in your publications. If you sell shoes, do not publish all day long about racing cars. Your audience will decrease.

⚠️ Before you get into the stories, define your target well. What she likes, if she works or not, her desires, her brakes ..

Application and connection to access its Insta Story

Instagram is available on all phones, Android and iOS.

Connect with an email address or your facebook account. The second solution will more easily combine your stories with those of Facebook.

You are finally on Instagram. You will find the stories above the news feed. They are represented by the labels in the shape of circles. Just press it to access a story.

Touch your image to go to yours.

⚠️ You can access your Story on a computer by reducing the size of your explorer window. However, the functions are limited. Prefer a phone to publish.

Come on, action !

From your story, press your image at the top left with the ➕

You have the choice to offer:

• A photo of your film,
• a video by pressing the button at length,
• an instant photo.

To gain audience, a simple media is not enough.

Instagram stickers or the tool to increase audience

Before pressing the button Send to, You can make many changes to the media. Then share the result on your Instagram story and/or facebook.

To access the stickers, simply press the screen on the icon at the top of the screen with a square face that smiles bluntly.

Here is a list of stickers that are offered on Instagram:

• hashtags,
• a position,
• GIF,
• Emojis,
• music,
• A survey in the form of a cursor or quiz,
• A countdown,
• a question.

Stickers embellish your stories and above all catch the eye !

They also make it possible to propel your publications in the Explorer of Instagram. Thus, the Instagram algorithm offers new and targeted content for each user.

It’s a very good way increase your audience.

How to improve visibility thanks to its Instagram story ?

Many tips exist to highlight your publications on your Instagram story.

I’ll tell you some. But before I tell you everything, I warn you. You are not going to win an impressive number of views overnight !

Patience will be your first weapon, because everything will come to who knows ” Instaglatrend »» !

Quality content

This is the condition sine qua non of all social networks. Each publication must be, a minimum, worked.

Respect your graphic charter, if you have one, and keep a consistency in your publications

Quality is important because it allows interaction.

Thanks to an action of your audience, your next stories will appear more easily on its screen and potentially on other.

• Make a stock of photos, images in advance, so as not to waste time creating your future publications.
• You can also establish a publication plan, to allow you to program your stories.

How often should I publish on my Instagram story ?

To improve its visibility on Instagram, the recommendation is to publish at least one publication per day (or even one every two days).

Indeed, the Instagram algorithm will highlight you if you are active in the social network.

In addition, the frequency of publication allows you to keep in touch with your audience. This will interact more easily and will put you forward.

If you exceed more than 7 a day, you risk losing audience and boring your audience.

Analyze your audience’s reactions and you can determine your adequate frequency.

Is there a publication schedule according to your target audience ?

The publication schedule of your stories allows you to target your audience. ⏰

Hence the importance of knowing your privileged audience well.

If you publish in the middle of the night, information will go almost unnoticed. ��

On the other hand if you publish at times when your audience immerses its mobile phone screen, you increase your chances of gaining visibility.

Tip: the quality grade of the Swillo tool can help you identify the best hours, according to the day of the week and according to your audience.

Do not take stolen paths

Be direct. You have something to say, do not turn around the pot. Your message, your idea, your call for action should be understood from the first glance.

There is no point in getting lost in a multitude of images in your story. Your video, for example, must carry the message from the first seconds.

New tip: to improve your visibility, do not hesitate to use news. In addition to your direct message, go on the wave of information. ��

What stickers to use to improve her audience on Instagram ?

In stories, many uses of stickers exist to gain visibility and improve its audience.

There position will allow you to find yourself cataloged according to a place. So avoid choosing a place too popular to stand out.

Hashtag is used as the position. Get around those who are too competitive. Select them well and Instagram will position your story in the hashtag thread.

THE Calls for action : whether it is a survey, a question. Publish at least one per day to interact with your audience.

Name famous people. Watch out for spam. Create a media in connection with a famous person or entity and you can attract the eye of a new audience. Better, your publication can be shared !

Be careful not to do too much. Be true, but thoughtful. ��

The most for your Instagram story

The art of storytelling

Storytelling, if you don’t know yet, is the art of making a message across, information, telling a story.

With a reflected media course, you take your hearing by the hand or you want. Towards a call for action for example.

Create tutorials with your story

It works thunder. Be simple and effective and if you help someone, they will return it to you !

The more you accompany your audience, the more it can share your work.

Publish offers

To be shared, be generous. The public loves it to be pampered and the offers are easily shared.

So if you publish offers, contests, you will touch the new world. You will remember it thanks to your quality story.

Do not neglect sounds in your Instagram story

Music or your voice are important in an Instagram story. Many users look, but listen to Instagram.

However, do not add sound if it is not necessary.

Bonus: statistics can help you develop your audience

You can, by accessing your story, have the number of views at the bottom left. This is a first indicator.

A slide upwards, from your story, allows you to reach your statistics.

With a professional account, you can have more complete figures.

If you discover that only 5 to 10 % of your audience sees your story. Find and rest the stories that worked well to increase this percentage.

At first, you will thus adapt your stories and succeed in boost your visibility with your audience. ��

Story Instagram: Conclusion

Here are several tracks to allow you to inflate your audience with your Instagram story.

The base remains the same as on all social networks: quality prevails. This includes many points, in particular the study of its target to provide adjusted content.

Then publish frequently Without getting bored, especially if the results are slow. Patience will be in order, because if you hold on, you will be a winner ! Let the others run out and you will take them from the audience.

Your publications will be more likely to end up in the Explorer (or Research) tab of the application and you will capture new targets, a new audience.

To your Instagram ! I can’t wait to come across your next story.

SWELLO Blog ›Instagram› Instagram story: 5 important points to increase your audience

article Patrice Khal

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