8 events that have marked the story of Snapchat

One of the most popular features in Snapchat, being able to send videos, did not exist when it was created. This is added in 2012. In April 2015, the company announced that 4 billion videos are seen every day on its servuce. The figure increases to 6 billion in November, then to 8 billion in February 2016 and 10 billion videos two months later. About at the same time, Facebook announced that 8 billion videos were seen daily on its platform. As a reminder, a view of Snapchat is recognized as soon as the video is launched and the total number includes the content of stories, to discover and private messages between users. On Facebook, it is only after 3 seconds of viewing that a video is considered to be seen.

How to add the date on Snapchat

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Sending snaps is good, but sending snaps with the date is better ! How ? You didn’t know you can incorporate the date into a snap ?

• If you are not connected to your account, do it by indicating your username and password.

Make a snap. To make a snap, you just have to press the capture button, and to make a video, keep your finger on it. This button is a large white circle located at the bottom of your screen. It will disappear once you have taken your snap.

Move your snap to the left. Take the time to admire the great snap you just made and slide your finger to the left on the screen to access the filters. Filters have funny effects that allow you to personalize your photos, but they also give you the possibility of adding the date, time, weather, and even your speed, geolocation and what you want to do [ 1] x Research source !

Locate the filter of the digital watch. It will display the current time in the center of the snap on your device. When you have found it, stop sliding your finger.

Tap the watch. Now you can see the date and no longer the time.

Tap the screen again. The date is always visible, but the display mode has been changed !

8 events that have marked the story of Snapchat

Seven years ago Snapchat was born. The application created by Evan Spiegel, Bobby Murphy and Reggie Brown has made many emulated. Back on the history of this application in a few dates.

Posted on September 20, 2018

Reading time: 5 min

It was in September 2011 that Snapchat appeared. The application offers from the start the concept that made its success: photos that fade immediately after being consulted. To be completely precise, the origins of the service date back to spring 2011. A first application, named Picaboo, was born in July of this year. But quickly, she was renamed by her creators. The application gradually becomes the haunt of adolescents who send messages that if they were going through other services, could later constitute annoying evidence. Snapchat is thus quickly very popular with 18-24 year olds, who represent in 2015 almost 47 % of the total base of the users of the application (against 16.5 % at Facebook and 18, 2 % on Twitter at the same time )).

One of the most popular features in Snapchat, being able to send videos, did not exist when it was created. This is added in 2012. In April 2015, the company announced that 4 billion videos are seen every day on its servuce. The figure increases to 6 billion in November, then to 8 billion in February 2016 and 10 billion videos two months later. About at the same time, Facebook announced that 8 billion videos were seen daily on its platform. As a reminder, a view of Snapchat is recognized as soon as the video is launched and the total number includes the content of stories, to discover and private messages between users. On Facebook, it is only after 3 seconds of viewing that a video is considered to be seen.

That year, the company with a small ghost offers a new feature that will mark the new technology and media sector for many years: there story. The tool, available for all users, allows you to create a succession of “snaps”, photos or videos, which follow each other, each of these contents disappearing 24 hours after being put online. It is probably from the invention of the Story that we can judge the effect that Snapchat had on the new technology industry. This new feature was copied on multiple times thereafter. And particularly by Facebook in 2017 (Facebook Stories) and its Instagram subsidiary, in 2016. The ephemeral aspect of formats, augmented reality filters, everything is there. To which Evan Spiegel had replied: “Facebook can reproduce our features but our values ​​are difficult to copy”. Today, the functionality stories Instagram is used by 400 million people each day, against less than 200 million on the Snapchat side. The irony is cruel when you know that Facebook tried to buy Snapchat for several billion dollars in 2012.

In 2015, Snapchat launches Discover, a new feature that will allow partner media with the component of producing their own stories. These resume, in broad outline, the way in which the stories For “simple” users, but the creative potential is much more important. Teams can use motion design and have the possibility of publishing articles below certain inserts. In the United States, the first partner media were buzzfeed, CNN, ESPN, Mashable, People, Vice. In September 2016, Discover arrived in France and offered content developed in particular by Vice, Konbini, The team And Paris Match. Several other media will later arrive, including L’Express, Society, Vogue and MTV in June 2017. Discover is divided between daily (majority) and weekly (majority) (majority) (majority)L’Express And Society)). September 11, 2018, The world Announcement having reached a million subscribers on the service.

In August, NBC Universal takes an agreement with Snapchat which gives the possibility to the multinational media group of produce emissions specifically dedicated to the application. When it will go into the stock market in March 2017, Snap’s communication emphasizes the alternative to television that is Snapchat, explaining that the application capitalizes on the transfer of attention of many viewers to the screen of their phone. For the company, this is an argument to explain to advertisers that the advertisements available on the application will offer them much better feedback than those broadcast on television. A few months later, the partners, mostly from the media world, are more numerous. Discovery, BBC, ABC, ESPN and Vice Media are among the happy elected officials. These emissions, of a duration ranging from three to five minutes, are always exclusive to the application. In December 2017, CNN canceled its issue, launched four months earlier, due to the revenues generated insufficient. Snapchat widens the circle to independent creators in August 2018, as well as to content that are no longer necessarily exclusive to the platform. Today, Snapchat broadcasts 30 shows every week in the world.

In September 2016, Snapchat is embarking on the electronic equipment market With his smart glasses called “shows”: once connected to a phone, they allow the user to take videos and photos using the on -board camera. On this occasion, the parent company of the application changes its name and snapchat incl. becomes snap inc. A few months ago, Evan Spiegel had spoke to say that Snapchat was mainly a ” Camera Company “, Or a company specializing in the development of cameras and cameras. In November 2017, the company announced that it has lost nearly $ 40 million with “shows”, even if its snapbots, machines intended for the sale of these glasses, caused a sensation. Since April 2018, several new improved versions of “shows” have been sold by the company.

In November 2017, Evan Spiegel announced that Its application will benefit from a new design. The main reason for this decision ? Make the application easier to use, especially to attract new users. One of the most visible effects of this change is the even stricter separation between user exchanges and the production of the media present on Discover. However, this design change did not have the expected effect, quite the contrary. According to data from a Yougov study published in May 2018 and interested in the appreciation of consumers with regard to Snapchat, in the part of 18-34 year olds – the most present population for the application – Those with a good opinion of the service have greatly dropped. Influential personalities like Kylie Jenner expressed their dissatisfaction following these changes (even if the latter is not alone in the fall in the price of the company on the stock market that followed). In the meantime, Snap has again redesigned certain features so as not to alienate its users a little more.

On May 23, Snap announced the creation of “Yellow”, An incubator intended to help creators and entrepreneurs wishing to develop new projects in the media sector. The structure is particularly interested in mobile platforms, in particular in augmented reality (area already explored by the application with its many filters), interactive content as well as the development of a narration adapted to nomadic uses. Snap has announced that he wanted to invest $ 150,000 in each of the teams that will be selected as a result of the call for candidates.

In 2018, Snapchat had 188 million daily active users, including 80 million in North America, 60 million in Europe (and among them more than 13 million in France), as well as 100 million monthly active users in North America. Figures whose growth has been able to disappoint certain analysts over the years, and which do not weigh very heavy against Facebook and Instagram. The latter have 1.47 billion daily active users respectively and 1 billion monthly active users worldwide. If Snapchat has been seen as the future major service of Silicon Valley, the application has little by little lost its aura. Positive point: until recently, Snapchat managed to capture more young users than its two competitors, according to a study by the Pew Research Center. In France, 60 % of 13-34 year olds use Snapchat every day, according to data communicated by Snapchat. Enough to reassure yourself a little… However in August 2018, Snapchat lost users (three million) for the first time in its existence. Snap seems to be in bad shape in the face of increasingly harsh competition. But over the years, the company and its application will have marked the social networks market for their imprint. Their future perhaps lies in their diversification work operated in recent years.