What is the price of an advertising video

Today, 85% of Facebook videos are watched without sound (Digiday). And it’s the same on most social networks. Thinking a video without dialogues or voiceover will save you the costs of sound-design, studio recording or subtitling. Sometimes the images speak for themselves and everything is said without needing to say it. So, carefully selected music will be enough to dress your film.

Video is an investment
For your image.

Today, we observe a multiplication of types of videos, durations, formats, themes … Smill of digital obliges, we must feed the different networks through various forms, with different ways of telling and on subjects that diversify. With the same budgets, it is therefore necessary to make more content. That’s why the cost containment is one of the major major challenges of communication and marketing professionals. And yet, integrating the video remains a winning bet since 87 % of marketing specialists say that this kind of content has a positive return on investment (Wyzowl)) ! On this page, we give you the keys to Understand your expenses and control your budget. Attention, very very serious subject !

Need a quote ?

Understand the different expenditure positions !

The type of video, its duration and its format; The subject addressed, the places, sets and characters; the aesthetic ambition but also the rhythm, the dialogues or the brand’s visual charter; the expected deliverables and the dissemination planned … all these elements are as many factors that influence the amount of the quote and the invoice. Impeesa explains to you why and help you understand them as well as possible. Also, know that whatever its complexity, the Realion of a film presents incompressible costs and requires significant time to prepare for post-production. And time is money !

Needless to say, the prices are given for a purely indicative basis �� There is no exact science in the audiovisual and at Impeesa Production, all our projects are established and forecast tailor-made !

• Video type
• SKILLS
• MATERIAL
• Filming
• Post-production
• DIFFUSION

Video type

Type + format + duration

Depending on whether you want to make a advertisement, A Institutional spot, A tutorial explanatory or interviews filmed, the creative process and design will not be the same. The type of video, its creative idea, its storytelling and its aesthetic angle determine all the other components of the project which will have an impact on the final price. Then the price also varies depending on the length. The longer a hard video, the more plans, scenes, images … Nevertheless, it is important to always attach the duration to the type. Because a few seconds of advertising film often cost more than several minutes of interview.

here are some Average price To give you an idea of ​​price disparities according to genres:

• Motion design : between € 1,500 and € 20,000
• Corporate film : between € 3,000 and € 300,000
• Interview : between € 1,500 and € 5,000
• Training video : between € 2,500 and € 100,000
• Advertisement : from € 6,000 to infinity and beyond

SKILLS

Human resources + experience + time

Because a video project is nothing without the talents that allow it to bring it to life, human resources are a significant but absolutely essential cost position: without human skills, no video ! On the other hand, our role is to optimize human resources as much as possible and Select the profiles best suited to your needs for you.

Project management teams, design-writing, realization, image, sound recording, management, interpretation, decoration and styling, makeup and hairstyle, post-production … The price of video Varies depending on the size of the team at the service of the project, the level of experience of the profiles and the necessary working time.

MATERIAL

Technique + sets + costumes

Who says video, says technical material ! Cameras, objectives, lighting, microphones, cranes, tracking rails … The list of the necessary equipment is defined according to the planned realization and the sequences to be turned. Depending on the desired visual ambition, we can think about more or less light filming configurations in order to adapt to different budgets. However, certain costs are incompressible and our quality standards always impose a minimum not to be exceeded.

The equipment also includes the sets and costumes which fully participate in the visual identity of your film. Depending on the set of filming and the atmospheres to be created, expenses can be reduced (purchase of accessories), or constitute a significant investment (reconstruction of a whole room in the studio).

• Camera, Depending on the needs, between € 200 and € 2,000/day
• Series of objectives From 150 €/day
• Light set from 100 €/day
• Reconstitution of parts in studio from € 800

Filming

Places + Logistics

The specifics of the shooting have a more or less significant cost. In the case of a Studio shooting, You will have to pay to rent the space and sometimes to build sets. Outside studio, filming can be done on the premises of the company or in specific places which require being rented and are often subject to specific rights of rights. Finally, outdoors, the shooting conditions will request suitable sound and light equipment and special authorizations may be necessary before turning.

Finally, we are here to Anticipate all the logistical needs of your shooting and help you control your budget : trips, accommodation, meals … because all the beautiful people at the service of your project also need to eat, sleep and quench your thirst ��

• Studio rental from € 1,000/day
• Rental Place Private from 600 €/day
• Meal envelope billed at real costs

Post-production

Mounting, dressing, calibration, motion design, special effects, 3D, subtitling, voiceover, dubbing, music, sound design, purchase of art … All you want to add will be taken care of by the post-production.

Also, know that often a number of round trips is planned in the quote. If the number of corrections and returns exceeds the acceptable threshold or that an unprecedented work is requested, re -invoicing will be necessary. And yes, all work deserves salary !

DIFFUSION

Encoding + purchase of space + rights

The price of a video will depend on its operating and its diffusion. Depending on the format in which the video will be broadcast, it will be necessary to transcode the video accordingly. You want to broadcast your Spot on TV ? It will be necessary to invest in thePurchase of media space and pay operating rights. You want to broadcast your video on the web ? Via your website or your own networks, no additional costs, but if you want to disseminate it more widely, you will have to plan a budget for purchasing online space: Display, Pre-Roll, In Stream ..

• Encoding From 120 €/export
• RightsTV operating from 300 €/second
• AdvertisementTV : campaigns from € 15,000
• YouTube advertising : campaigns from € 500

A project ? Need help for the specifications ?

Don’t panic, Impeesa Production has thought of everything !
We help you in writing this essential tool.

Download our super model of specifications !

Some achievements

Blanchon – LQE range

Papa burgers

Brand content movie

Dr Brandt Foundation

Training video

We do not charge overpitude,
But here’s how we realize our quotes.

Translation of your goals and expectations
Creative proposals corresponding to your budget
Estimation of working time and resources required for each key step
Creation of a detailed quote by expenditure post

Top 4 key points
To optimize your video budget.

Communicate your budget

Save money and control your budget begins by succeeding at set an envelope and communicate it. One of the most common errors is not to give any budget to your video partner. You will thus receive creative proposals that do not include your constraints and therefore, either you find yourself disappointed, or you pay more than expected … You might as well go on good bases from the start. It’s saving time and money !

Choose a shorter format

The longer your video, the more it will require work and time from post-production design. A long video requires more scenes, dialogues, number of plans. In fact, more images will be shot that will require more time for the deguement, assembly and calibration … The calculation is quickly done. By choosing a shorter format, you will therefore make savings on realization but also in space purchase for the broadcast of your video.

Opt for a simple soundtrack

Today, 85% of Facebook videos are watched without sound (Digiday). And it’s the same on most social networks. Thinking a video without dialogues or voiceover will save you the costs of sound-design, studio recording or subtitling. Sometimes the images speak for themselves and everything is said without needing to say it. So, carefully selected music will be enough to dress your film.

Thinking upstream formats and adaptations

Need to broadcast your video in different formats ? Vertical, horizontal, or square … everything must be listed upstream because the way of turning will be different according to your needs. This will avoid new creation and additional costs not provided for in the budget.

Need to adapt your film for export ? Talk about it upstream in order toImagine an easily available film in other languages. You can do theEconomy of fees translation and dubbing.

The winning strategy ? Being accompanied by experienced pros.

Admittedly, having a bottle is paid. But above all, it pays. Experience is not just a budget line, it is also the assurance of being accompanied by quality professionals, efficient and experienced. Experience reduces working time and therefore reduces the budget. But above all a Audiovisual communication agency experience has its own network and will be able to provide the most suitable talents at the service of your films ! Junior or senior, each profile has its advantage and according to your needs and constraints, we know how to surround us with the best.

How much is the realization of an advertising spot ?

And advertising in all of this ? This type of content also consists in paying a space to communicate your message with a defined target. Advertising is present in public space, in the media, on the Internet … in fact, in addition to the previously mentioned costs is added diffusion costs.

Cost of a television advertising spot

The prices vary according to the communication periods, the time of the day, the format of your spot (15 seconds, 20 seconds or more) and especially of the chosen media (national chain, local chain, TNT, replay, etc.). Advertising management sometimes announces call rates from 5,000 euros on TV and 1,000 euros in digital, but in reality it often costs more. Indeed, in order to obtain positive benefits, it is often necessary to invest more.
– campaign on a replay platform (France): from € 10K;
– Campaign on a national channel (France): from € 30K.

Internet advertising prices

On the web, advertising is much more accessible. Nevertheless, it is important to ensure the coherence between the canal, its audiences and the marketing strategy of your company. On the Internet, advertising products and offers are multiple: Display; Instream, Preroll, Midroll YouTube; Facebook Ads; advertisements in stories or in feed on Instagram; LinkedIn ADS… The web offers endless communication possibilities to disseminate your pub spots.
– Instagram ad from € 5/day;
– Linkedin advertising from € 10/day;
– Instream Youtube advertising campaign from € 500/day.

Cinema advertising

The cinema often seems reserved for a certain typology of product and advertiser. However, with a captive and geographically targeted audience, the advantages of a cinema campaign are not to be overlooked, in particular vis-à-vis the commercial impact.
-1 week campaign Île-de-France 100 cinemas: from € 50,000;
– campaign 1 week France 300 cinemas: from € 150,000.

We make and imagine films adapted to your budget

Audiovisual communication agency in Lyon and Paris. We imagine and make films with high impact by transforming your marketing arguments into history, through video.

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What is the price of an advertising video ?

It is impossible for a company to ignore an advertising video. It is thanks to this tool that the latter can promote it, that of its brand, its products and services, but also strengthen its image and its notoriety on the market. What is the price of an advertising video ?

The preparation phase

Before you can estimate how much an advertising video costs, it is important to start with the preparation phase. Indeed, the price of your video will depend on your specifications. It is in this notebook that the description of your advertising video project will be established. In this guide to advertising video, you will also find what are the questions you should tackle in setting up your specifications:

• What is your goal with your advertising video ? Is it to increase your sales, convert customers or to optimize the visibility of your business to competition ? Which will allow you to define what message you will get with the video.
• What are the targets of advertising video ?
• What is the budget you have planned for advertising video ? This makes it possible to establish what are the possible options according to your goal.
• Do you think you create a single video or more ?
• Have you ever found a place for the shooting of the video ?

Take the time to carefully answer these questions to be able to get an idea of ​​the work that awaits you, but also to be able to write the script for your advertising film. Do not forget to include in the specifications the duration of the video as well as the frame of its broadcast.

The essential elements for making an advertising video

The specifications will be considered the guideline of your project, but even with this document, without adequate equipment, it is impossible to make your video. Generally, professionals already have full video equipment. The equipment is already included in the applied rate. Sometimes professionals also rent their equipment, but for quality equipment, the price will be high enough. Note that the rental of a camera costs around 2,000 € per day. However, some requests require more equipment, such as, if you want to create an advertising video in storytelling, the services of a voice-over will be essential.

A service that can cost the narration between 300 to 1500 € according to the notoriety of the professional contacted. If you want a multilingual video, an increase of 10 to 20 % of the initial invoice for each language is to be expected, without forgetting the expenses affiliated with makeup, costumes, as well as the rental of the filming location that you have. And depending on the format in which the video will be broadcast, it will be necessary to transcode the video accordingly, a work which will be billed between 40 to 70 € per hour. These costs are often neglected in the budgeting of an advertising video creation, but it is essential to calculate everything in the smallest details to ensure that everything has been taken into account.

In some cases, the services of professionals in the field are often necessary. Indeed, for an excellent quality video you will need executive, director, sound engineer, makeup artist or even hairdresser. Professionals in services are worth between 50 to 150 € per hour, a price is set according to their experience in their field of intervention, and if you decide to call on a face known to optimize your advertising video, it will be necessary Provide a cost of 50 to 500 € per hour. The cachet is based on its notoriety, but of course, if you have all the skills necessary to make your film, you can make your own advertising video.

The cost of advertising video

As you will have understood, even if it was you making your video, it is simply impossible to make a free advertising video. Indeed, your objective has a place in the definition of the price, as well as the experience of the team which will take charge of the production of the video. It is by the quality of the work carried out that the team of professionals explains the price applied for the production of an advertising film. It is also important to know that for an advertising video, a team spends 80 m of its time in the creation and design phase and only 20 % in the realization.

Which is a real chain job for professionals, and if you call on a team of professionals, an advertising film can cost between 500 to 1000 € per hour. With a professional, the working time is reduced thanks to its experience in the field, which reduces the cost. With a beginner in the field, you can access a price of € 20 per hour, but you can consider a longer achievement. According to these estimates, a quality advertising video costs no less than € 3,500.

The quality of an advertising video, its objective as well as the skills of its director team considerably impact its price. For an excellent video, you must also plan at least € 3,500. To facilitate the making of your advertising video, you can call on Bookingvideopro, a professional team that can support you from start to the end of your project.

What price should influencers pay for an Instagram, YouTube, Tiktok partnership… ?

How many influencers should be paid for a Tiktok, Instagram, Youtube partnership,…?

In order to know how to calculate the price of the campaign led by an influencer, it is above all necessary to be able to answer the question:

Preamble: should we pay influencers ?

Yes, influencers must be paid for a partnership !

Indeed, influencers are professionals whose activity consists in animating a community of subscribers. By soliciting them for a campaign and determining the conditions to be respected, you enter a contract relationship with them.

A campaign carried out by an influencer can be considered a modern advertisement for your product. Influencers are a full “media”, which affects several thousand, even several million followers (therefore potential consumers / consumers). Thus, in principle they must be paid if they have made their job.
The influencer must then announce that this is a post sponsored, as the good practices of the ARPP recall. At the end of this article you will find an infographic influence4you / arpp recalling the rules of transparency and especially how to apply them.

On the other hand, remuneration can take several forms.

Depending on the size of the community, the form of remuneration and the price of the influencer can be diverse ::

• One or more free products (a beauty product, a video game, etc.)
• A trip or participation in an event
• Financial compensation (we indicate prices below)
• Or other !

In general, if the remuneration is not suitable, The influencer will be less inclined to respect your partnership conditions. You cannot then be assured that the publication carried out by the influencer staging your product will be up to your expectations.

What are the criteria to set the influencer’s remuneration ?

#1/ The power of influencer

The amount is above all determined by the influencer power On networks: its number of subscribers, number of views, its engagement rate … all these details that base its influence potential.

The commitment rate of his community represents the report of the number of likes, comments, sharing on the number of subscribers or views. In a way, the community activity report.

A complete influencer sheet, will allow you to make the best decision when selecting profiles !

An Instagramer with 20k of subscribers with an average of 1k of likes per post is considered to be less influential than the one who “only” 15K of subscribers and an average of 2k likes per post. By taking into account the commitment, you also avoid, at least in part, influencers having bought subscribers on social networks.
To identify fake accounts, Do not hesitate to use a specialized tool. On our influence platform, Hypeauditor, the global reference against false accounts and Fake Followers, is directly integrated to help you identify bad profiles. Or, Call on the advice of an influence agency like influence4you, which will tell you the percentage of real followers among the influencer community.

Here is an example of the analysis of a profile with our influence platform4you:

So power, yes, but also and above all the commitment of the community ! For your information, Instagram’s average of influencers is 2.5% on sponsored publications (see our full study on the drifts and opportunities of influencer marketing on Instagram).

#2/ The theme of the product sold

This depends on the category to which the campaign led by the influencer belongs: The prices vary depending on the fact that it is beauty, gaming, fashion…
For example, the cost of a post in the beauty sector (very competitive) is twice that of gaming (trusted by 5 or 6 video game publishers who therefore have a more favorable “strength report”).

#3/ The complexity of the imposed brief

Depending on all the specificities requested by the advertiser as part of the partnership, the price requested will be quickly impacted.

#4 The geographic area of ​​the influencer community

THE cost of an investment in the influence campaign first depends on market price, that can be different depending on the country in which we are (the standard of life vary, the competitive intensity too). It is obvious that the monetization of a performance of a Tunisian influencer is weaker than that of a French or American influencer. So to remember if you do campaign in many countries.

#5 Rights associated with creation

When you ask the influencer to make a post or a video, you do not buy the Diffusion or media coverage of content. it must be paid more. Also, the price of these rights is freely fixed by the influencer and depends on the perimeter of the transfer. In general, the surplus is between 10 and 40% of the amount of the post.

What are the prices currently in France ?

As we have seen in this article, it is very difficult to assess a cost upstream for an influence marketing service, as the cost of a sponsored post depends on several criteria. However, the market tends to uniform and there are platforms that establish average prices according to certain factors.

Thus, the influence platform Influence4you allows you to manage yourself Your marketing campaigns, suggests costs depending on the power of the influencer and the social network concerned. For example :

• On Instagram, The price of a post on a real influencer account of 50.000 followers varies between 250 and 750 €
• On Tiktok, The price of a post on a real influencer account of 50.000 followers varies between 200 and 600 €
• On Twitter, The price of a post on a real influencer account of 50.000 followers is between 180 and 400 €
• On Facebook, A post on a real influencer account of 50.000 followers costs between 200 and 500 €
• On Youtube, the cost of a video in partnership making 10.000 views is between 500 and 1000 €
• On Snapchat or Instagram story, the cost of a story making 10.000 views varies between 400 and 800 €

These prices give you an idea of ​​market prices to make an influencer (therefore to adapt according to your sector and the constraints of your brief).

Finally, you can use our influenza budget generator for free to give you an idea of ​​your budget !

How to pay influencers ?

Micro-influencers who do not have No business legal status cannot be paid in money. In this case, you will have the possibility to offer a product without financial compensation which will provide them with satisfaction and consideration.

For influencers having corporate legal status, It will be possible for you to pay them a pecuniary remuneration.

On the other hand, for a company, it can quickly become complex to have to take into account each particular case.
Also on this point, the influence platform4you takes over and takes care of:

• Complete influencers easily
• Edit you a good and due form
• Generate a global report of your marketing operation

So you know everything. Should we pay influencers, how much and how ?
In the end, in view of the commitments generated, The cost of your influence campaign will be between 2 and 10 times lower than the price of an advertising on Instagram or a pub on youtube for the same commitment.

Up to you !

To go further, consult our study on the influencer engagement rate.

Sponsored campaign and transparency: the infographic that sums up the rules

If you want to go further, you can pass our Road Code from influence to understand what the good practices of sponsored posts are !

You are a brand and you need a campaign on Instagram with influencers ? Contact our influence agency !
You are an influencer and you are looking for paid partnerships on Instagram ? Register for free on influence4you !