Exceeds hexagon

Adopteunmec leaders.com must soon meet the Fleur Pellerin cabinet, Minister of the Digital Economy, on this subject, according to Thomas Pawlowski. Adopteunmec.com claims 5.7 million registered since its creation and 468,640 paying subscribers on April 31, 2013.

Adopteunmec.com> First

The area of ​​the meeting is an extremely competitive environment, or more than 2000 actors are referenced. Adopteunmec.com created in early 2008 by Manuel Conejo and Florent Steiner revolutionized the codes of the sector, taking against the trend of the moment that was to the woman-object.

Impertinent adopteunmec.com is a social network of meeting which aims to be offbeat and funny. Adopteunmec.com is represented like a supermarket of the meeting where women put men in their basket.

The buzz was immediate, adopteunmec.com financed in the background clean, has succeeded in less than 5 years in bringing together 5.7 million registrants and especially in doing what no other site had so far managed to know parity on the site in number, in effect the site includes as many girls as boys.

On adopteunmec.com are the women who decide, no boy can speak to them if the latter have not decided. These young ladies therefore feel more confident..

Problematic

For its first communication campaign, adopteunmec.com did not want to borrow the classic codes of the sector which consists in highlighting a couple happy to meet and who promise great love.

According to an independent study of the HCG firm dating from 2011, adopteunmec.com is the site that most meets its customer promise. Adopteunmec.com did not want to promise great love and by this way put pressure on singles. We come on adopt without taking ourselves seriously and it ends up becoming serious. Moreover before the launch of the adopteunmec campaign.com, the site had just gone upmarket with a more licked and more fashionable graphic change.

Adopteunmec.com had to both give a high-end image to a quirky concept as well as insisting that Adopte is a site designed for women, even if the site is completely free for them.

The idea is creative was therefore to take the codes of cosmetics and fashion, applied to men. To accentuate this effect, we resumed the original voice of L’Oréal and a music that was related to it. Lucienne, muse of the small newspaper of Canal+ was present to accentuate the comic side of advertising and ensure that the advertisement is well perceived in the second degree

Adopteunmec.com exceeds France

The dating site is launching in Spain, Italy and Poland, but it tends to be plagid, in France and in certain European countries.

Posted on 05/22/2013 at 11:53 am

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  The French dating site adoptsunmec.com, who has known this year “exceptional growth” of its turnover, launches in Spain, Italy and Poland, Thomas Pawlowski, its Marketing and Communication Director announced on Wednesday on Wednesday. “Adopteunmec.com is launched in Spain, Italy and Poland, “said Thomas Pawlowski about this dating site, created in 2008.

  Adottaunragazzo.it
  

  Called Adoptuentio.Es in Spain or Adottaunragazzo.IT in Italy, the sites will be adapted to “local cultural features”, according to the manager. He notably refers to the “jokes on the redheads which would not have worked in Spain”, an advertising campaign broadcast in France on this theme. “This year, we made a fairly exceptional growth. We did +71 % with a turnover excluding taxes of 16.1 million euros, against 9.4 million euros for the previous year, “said Thomas Pawlowski.

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  The site has around forty employees and “should be around 25 to 30 % of profit before taxation, as last year,” he added. “But we have a real problem, we were plagiarized in Germany and Italy, for example,” said Thomas Pawlowski, giving the example of the German Shopaman site.who takes up the same concept and a similar presentation. “In France, we have already tried to copy us several times. On the other hand, today, on a European scale, we can do nothing, and that is a real problem for a society that wants to start abroad, “he continued.

  Adopteunmec leaders.com must soon meet the Fleur Pellerin cabinet, Minister of the Digital Economy, on this subject, according to Thomas Pawlowski. Adopteunmec.com claims 5.7 million registered since its creation and 468,640 paying subscribers on April 31, 2013.

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