Deezer passes Flow at high speed and in fact your ideal musical companion for all occasions

“” “Flow is one of the most unique and appreciated features of Deezer, and I am very happy that we can present this evolution to our users today“, said Alexandra Leloup, VP Core Product, Deezer. “” “With more than 120 million titles on Deezer, we know that it can be difficult to choose what we listen to and find new favorites. Flow is the simplest solution. With a single click, you are taken in a personalized musical trip, based on your state of mind or on the genres you love at the moment“” “

Deezer lets his musical emotions go with Flow Moods

Since 2014, the Flow function, exclusive to Deezer, has offered each user an ideal selection based on favorite titles and personalized musical suggestions. Today, it is evolving in the form of a brand new smart wheel: Flow Moods. Like an emotional jukebox, Flow Moods plays music based on mood and thus carries personalization to a higher level.

Similar to classic flow, the new Flow Moods uses smart algorithms, listening data, but also suggestions from Deezer playlist programmers, to create the perfect mix suitable for each mood. He will include artists already appreciated by the user as well as new titles to discover new sounds. The different Flow Moods are updated in real time to avoid any rehearsal and develop the recommendations.

Each “Flow Moods” has its musical mood

You me – A musical selection in complete privacy. First meeting or special moment with its half, this Flow Mood will create the ideal romantic atmosphere thanks to a fine selection of titles to listen to two.

Motivation – The ideal musical boost. Sports training becomes a real pleasure thanks to this mixture of positive and rhythmic titles.

Relaxation – Make way for zenitude. Aperitif, afternoon or relaxation weekend, this is the perfect time to let go with harmonious sounds.

Melancholy – A moment for oneself. Deezer thought of saudade lovers, cursed poets and those who cry their ex with this suggestion of songs. Not to listen to more than an hour a day !

Focus – In my bubble. Deezer helps its users cut out parasitic thoughts and focus on music.

Party – Dancefloor atmosphere. Because time has finally come to reconcile with the dance floor, Deezer takes care of the ideal mix.

“Our Flow functionality already offers all music fans, a unique and personalized musical experience. We wanted, with Flow Moods, to pass our music recommendation to a higher level. Now our users have a new experience that meets the different moods they experience throughout the day “, said Matthieu Gorvan, Chief Product & Technology Officer, Deezer.

To discover Flow Moods, nothing could be simpler

Just click on the Flow icon, when the music starts, the multicolored wheel of Flow Moods appears above the listening title cover. It is then possible to select the desired musical atmosphere between “you & me”, “motivation”, “relaxation”, “melancholy”, “focus” and “party”.

Flow Moods will be available worldwide by October 8, 2021 for all users and those of iOS and Android.

Flow and Flow Moods offer personalized recommendations to users after they have made a minimum of 16 titles and/or artists.

To access Flow Moods, users must benefit from the last update of the Deezer application, and, at least the Android 4 versions.4 and iOS 12.X.

Deezer passes Flow at high speed and in fact your ideal musical companion for all occasions !

The musical discovery function fueled by AI now includes, in addition to the mood of the moment (Moods), genres according to recent listenings, as well as the possibility of establishing a perfect balance between listening to its songs favorite and the discovery of new titles to love.

Paris, July 13, 2023 – Deezer, the World Musical Streaming Service, is now launching the new generation of its famous musical discovery functionality, Flow.

Music fans can now not only obtain recommendations that correspond to their mood of the moment (Moods), but also choose the genre they wish to explore. Wheel Genres In flow integrated into the application will display 6 genres (out of the 32 currently available) according to what users have listened to recently. Another addition to the new generation of Flow is the possibility of choosing the composition of its infinite mix, whether it is a majority of favorites or new discoveries.

This new version of Flow allows fans to enjoy even more of a personalized musical experience on Deezer, whatever the mood, the genre of the moment or their desire to discover. Just make a few simple choices, press “play” and let Flow offer an infinite music mix.

“” “Flow is one of the most unique and appreciated features of Deezer, and I am very happy that we can present this evolution to our users today“, said Alexandra Leloup, VP Core Product, Deezer. “” “With more than 120 million titles on Deezer, we know that it can be difficult to choose what we listen to and find new favorites. Flow is the simplest solution. With a single click, you are taken in a personalized musical trip, based on your state of mind or on the genres you love at the moment“” “

Flow combines the best of human curation and automatic learning, by analyzing the listening history, what the user likes and what he does not like, to generate an infinite mix adapted to his tastes. This makes this feature a perfect musical companion, taking care of all the difficult work of finding new music to love, depending on the mood or user tastes.

The introduction of Moods For Flow in 2021 was a huge success and it quickly appeared that there were differences in the favorite musical moods in the biggest markets of Deezer. In 2022 (and so far in 2023), the favorite mood of the Germans and the French in Flow was the motivation, while the Brazilians loved the Mood Party the most.* With the addition of genres and the possibility of adapting the discovery experience in 2023, Flow can now offer the perfect musical mix for each occasion and help everyone keep their playlists fresh with new discoveries.

* Data Insights from 2022

Deezer France

Karina Klusen: [email protected]

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