Société Générale announces the signing of a final partnership agreement between Boursorama and ING in order to offer the best alternative banking solution to ING customers in France

With a development focused on new customer expectations, simplicity and efficiency, but also security and reduced costs, Boursorama confirms its position as a major banking player each year in France.

Who are we ?

Boursorama is a pioneering and leader player in its three main activities: online banking, online brokerage and financial information on the Internet.

With a development focused on new customer expectations, simplicity and efficiency, but also security and reduced costs, Boursorama confirms its position as a major banking player each year in France.

• Three activities complementary and in complete synergy (learn more)
• An ability to stay ahead of the phase Compared to consumer behavior, in a logic of quality of service and customer satisfaction
• A committed employer at the social and responsible level at the environmental scale (learn more)

To support the growth of the company, a new headquarters was built and part of the teams settled there at the end of 2016. It is located in an eco-district of Boulogne-Billancourt, integrated in an innovative territory, like the bank.

Online banking leader

Precursor of a new generation of bank with its online bank launched in 2005, Boursorama Banque is today acclaimed and recommended by almost 85 % of its customers 2 . Accessible to all and classified the cheapest bank for 15 years, it has doubled the number of its customers in the past three years. Boursorama reinforces its position as a major banking player each year in France and aims to have 5.5 million customers at the end of 2023.

• A very competitive pricing strategy recognized by the market over time
• A fluid customer experience that favors both the autonomy of use and the direct relationship between the bank and the customer
• A complete and efficient banking offer at the service of new consumer expectations

1 5 million customers have affected since July 6, 2023
2 survey carried out online by OpinionWay on the year 2022 with 11,770 Boursorama Banque customers, in accordance with ISO 20252 procedures and rules. This sample is representative of the Boursorama Banque customers in terms of customer segmentation. See details of the investigation

Online brokerage expert

Pioneer of the Internet Stock Exchange in France, Boursorama is now offering access to all negotiable products on the stock market: shares, bonds, ETFS, scholarship products. Challenge of the Boursorama model, financial information remains associated with the most efficient tools (valuation ratios, analyst consensus, corporate accounts) in order to allow our investors to make the right decision at the right time.

• One of the French online brokerage leaders
• An offer capable of adapting to various investor profiles
• Constant innovations to strengthen know-how and support the investor on a strong development activity

Reference economic and financial information portal

First economic and financial information site in France, the Boursorama portal.com has 54.7 million visits* and nearly 500 million pages seen. It is the 17th digital media most visited in France according to the ACPM. Purse.com broadcasts stock market and economic news (values ​​prices, business information, agency dispatches). A real content integrator, the portal also offers more general information and gives access to videos, articles, discussion forums and news constantly updated.

• Exhaustive, customizable and aggregated information at the service of financial expertise of different audiences
• Consultation rates that position him as a competitor of the traditional economic press
• Original content internal products including the Ecorama program

*Source ACPM – March 2022

1998-2015: brokerage on minitel
the full distribution of innovative banking services

Born with the advent of the web, Boursorama is a subsidiary of the Société Générale group. Since its creation, Boursorama has continued to innovate with the aim of satisfying the new banking expectations of the French in terms of autonomy, simplicity and savings.

Development
As a broker and portal

Created in 1998 by the leaders of a Nancy start-up, the Boursorama portal.com is a pioneer in online stock market and financial information. The company was acquired in 2002 by Fimatex, a major player in online brokerage since 1995, belonging to the Société Générale group: Fimatex-Boursorama becomes the French online finance leader by offering an offer combining financial information and online savings. He consolidates his position by buying his competitor Seftrade and became Boursorama.

Launch
Bank activity: innovations
and accelerated growth

Bank activity was launched in 2005, it offers customers the possibility of opening a current account to which a payment card can be associated. Consequently, Boursorama has not stopped innovating with the sole purpose of satisfying new consumer banking expectations: 1st supply of real estate credit 100 % online in 2010, budget management tool in 2011, then personal loans, provident … This complete offer is essential on the market as the cheapest and most practical, as evidenced by the acceleration of customer conquest.
Provising once again its desire to transform the sector, Boursorama acquires the French Fintech Fiduceo, French specialist in Personal Finance Management Solutions (PFM), in 2015, and thus strengthens its leadership in the online bank online.

Boursorama, from 2015 to today: the success of its strategic plan

The cheapest bank in France for 15 years, Boursorama has doubled in size in 3 years and has 5 million customers in July 2023, while displaying a recommendation rate that is still as high of almost 85 % 1 and a net promoter +36 2 .

• Boursorama today manages more than 70 billion outstandings, which are equitably distributed between each range of products, its customers using all the extended offer available to them. Overall, the bank’s outstandings progress in a balanced and homogeneous manner with the sustained pace of acquisition of new customers, thus demonstrating the efficiency of the Boursorama model.
• Accessible to everyone without income or wealth, Boursorama interests an increasingly wide population, from 12-17 years with the Freedom offer to individual entrepreneurs with Boursorama Pro.
• Since its creation, the Boursorama’s promise remains the same: simplify, on a daily basis, the life of its customers, at the best price and with the best quality of service. Beyond these prerequisites acclaimed by the French, this craze for Boursorama is explained by the constant enrichment of the offer: daily bank, credits (real estate, consumption, lombard, renewable), bank savings, scholarship, scholarship, scholarship life insurance, home insurance, car insurance. It also offers a catalog of more than 1,000 features – free – based in particular on new technologies.
• Employer committed to the social level and responsible for the environmental scale, Boursorama has more than 900 employees, based in Boulogne-Billancourt (92) and Nancy (54), and was appointed among the best employers 2023, in France, by capital and Statist.

1 survey carried out online by OpinionWay on the year 2022 with 11,770 Boursorama Banque customers, in accordance with the ISO 20252 standard procedures and rules. This sample is representative of the Boursorama Banque customers in terms of customer segmentation. See details of the investigation
2 n ° 1 of the sector in terms of customer satisfaction with an NPS of +36, Bain and Company – January 2023

Société Générale announces the signing of a final partnership agreement between Boursorama and ING in order to offer the best alternative banking solution to ING customers in France

Société Générale announces the signing by Boursorama of a final partnership agreement with ING in order to offer customers of the online banking of ING in France the best alternative banking solution, with a simplified subscription route and exclusive offers on Subscribed products and services.

The signing of the final agreement on April 4, 2022 follows ING’s decision to withdraw from the retail banking market in France. Boursorama will thus offer exclusive offers reserved for ING customers in France and dedicated support.

With more than 3.3 million customers at the end of December 2021, this agreement will further strengthen the position of Boursorama leader in France. With a development focused on new customer expectations, Boursorama has distinguished itself by obtaining the highest customer recommendation score among French banks in 2021.

The operation will have a very limited impact on the CE ratio of Société Générale group.

The offers offered will concern the bank on a daily basis (sight accounts and bank cards), booklets, life insurance, as well as stock market accounts. On the other hand, credits are not part of the perimeter of the agreement.

Benoit Grisoni, CEO of Boursorama , Declared: ” We are pleased welcome ING customers who wish and to support them in their future projects with a recognized digital experience on a complete offer of high -performance products and the promise of the lowest costs on the market. This agreement strengthens the undisputed position of Boursorama as the leader of online banking in France, whose organic growth has never been so strong with a record conquest of more than 100.000 new customers per month since last November. »»

Frédéric Oudéa, CEO of Société Générale , Comment: “” This agreement marks a new stage in the development of Boursorama and further strengthens its Pioneer and unique model which has demonstrated its ability to meet customer needs and develop very quickly. This agreement will participate in the acceleration of the strong growth of Boursorama which aims at more than 4 million customers at the end of 2022, in advance of one year on its plan of conquest. »»

Press contact:

Fanny Rouby _+33 1 57 29 11 12_ [email protected]

Note to publishers:
1 The net promoter score or NPS is an indicator to measure customer recommendation to a brand. This c launch was established by Bain & Company in December 2021

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