The date of Black Friday 2023 in Switzerland

Black Friday is the second day of the most important shopping in the world. Many traders enter this day to try to seduce their customers with attractive special offers and fairly generous price discounts.

Black Friday: All about this commercial event from the United States !

Black Friday. This commercial event which allows you to make Christmas shopping at broken prices is gaining momentum in France. Back on this phenomenon and date of Black Friday 2023.

Imported from the United States, Black Friday is just a month before Christmas and competitions our traditional summer and winter sales. What is the origin of this commercial event ? What are the brands that participate ? When the Black Friday begins ? Responses.

What is the official date of Black Friday in France ?

In France, as in the United States, the “black Friday” begins the 4th Friday in November, The day after Thanksgiving, a large -scale American party. In 2023, Black Friday therefore took place the Friday November 24. Note that more and more signs make first discounts a few days or a week before the official date of Black Friday, on the occasion of the Black Week.

When the Black Friday finishes ?

Black Friday continues all weekend until the following Monday, Cyber ​​Monday Day, dedicated to the MOTS on IT equipment. This year, the Black Friday 2023 will therefore end the Monday, November 27.

What is the origin of Black Friday ?

The term “Black Friday” is heard for the first time in the 50s in the USA. The day after the Thanksgiving Festival, many Americans do not work. Many of them take advantage of this day to do their Christmas shopping, making the “black” streets of people. It is therefore from this observation that the term “Black Friday” would have been born. The launch of discounts during this period in order to encourage this phenomenon developed in the 1960s. At the start initiated by physical brands (shops and shopping centers), he gradually extended to e-commerce.

How did the Black Friday arrived in France ?

In France, it was the Internet that made it possible to popularize Black Friday. Unlike the United States, this movement has spread in store in a second step. We attribute the import of this commercial event to the web giant Amazon which in 2013 launched aggressive promotions on the occasion of black Friday.

What are the brands that make Black Friday ?

Pioneer of Black Friday in France, Amazon never misses this unmissable date to make discounts on thousands of products. At his side, we find his French competitor Cdiscount, and specialists in multimedia and household appliances such as Boulanger, Fnac and Darty.

In general, major brands all respond to the call, regardless of their sector of activity:

• Perfumery: Sephora, Marionnaud, Nocibé.
• Jewelry: Maty, gold story.
• ready-to-wear: ASOS, H&M,
• Toy: the big recreation, King toy.

Big brands themselves participate, without their distributors and offer their offers both online and store. This is the case of Nike, Apple or Dyson. Large distribution is also very present. At the last Black Friday, Leclerc, Auchan and Carrefour, we set up promotions on many categories of products such as computers and televisions.

If many brands launch discounts from mid-November, Black Friday marks the apogee of black week. In addition to unprecedented discounts reserved for this special day, gift card systems or vouchers proportional to the amount spent are frequently set up.

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The date of Black Friday 2023 in Switzerland

Black Friday, the shopping festival, has become the most important commercial event in Switzerland. It is planned this year for the November 24.

Black Friday, when? Why?

The event was born in the United States in 1932. Black Friday is celebrated each year during the last Friday in November. He succeeds the Thanksgiving Day in the United States. Thanksgiving is a commemorated party in the United States on the fourth Thursday in November. It is celebrated with family around large dinners traditionally made up of a turkey, in a festive atmosphere where friends and relatives feast on themselves. The next day, many state companies will close their doors as well as schools to allow their employees to enjoy a long weekend. The other workers take the day at their expense. And as most retailers are open that day, the Christmas purchases marathon starts. An opportunity to make excellent business. Customers, moreover as traders. But why Black Friday? Throughout this event, traders beat the records by achieving fruitful affairs. But … why the black color? Formerly, at the beginning, the concept referred to the ink used on the accounts of traders, at the time when sales became lucrative. Indeed, we went from red, which symbolized a black deficit balance when the merchants were starting to pick up money. A second theory refers by associations of ideas to the image of this human mass, black which invaded shopping centers that day. However, in winter, these streets were often dark, and filled with people, they became black.

Are there disadvantages to make online shopping at Black Friday ?

• You are not going to make your home purchases immediately, but you have to wait a (or even several) days to conclude a good deal: Black Friday could complicate the situation: as the number of people who will order online is very important, it is possible that the post and individual traders are overwhelmed with orders and cannot deliver in time.
• No test: yes, it’s true. Instead, in many shops, you can try the goods at home, and if you don’t like something, you can turn it back easily and free.
• No advice: there are no online sales staff, that’s how. But you can easily find out about the internet. In several forums, individual products are discussed in detail. In many cases, participants in the debate know more than the seller in the store.

But of course, online purchases also have many advantages:

• No queue at the checkout: the queue at the checkout is completely eliminated online. Just enter the desired payment method and pay. The order has already placed.
• Often more important stocks in Black Friday: this advantage should not be underestimated, especially in Black Friday. There are only a few of the most popular items in each physical store. In the online store, however, you will be spoiled for choice in front of a plethora of quantity.

What’s the best time to shop ?

To be at the right time, advice: stay awake Thursday until midnight. It is only then that all good deals are available. A few minutes later, the most popular items can be exhausted.

But if you are not really a good deals hunter, you don’t need to stand a good half of the night to enjoy it. More than 95 % of the offers are still valid all day. If you don’t want to stand up until midnight, it is better to get up earlier to see if there is a special offer remains. In many cases, this is sufficient.

In stores, the Battle of discounts then begins according to the opening hours of shopping centers and shops. In many places, stores open at 8 or 9 hours. Several stores have already announced that they were going to extend their opening hours during this commercial event. In many places, you can shop until 10 p.m. or even 11 p.m. depending on your choice.

At home, in front of the PC, almost all offers are valid until Friday evening at midnight. Did you know that almost half of the retailers extend their offers during the weekend until Cyber ​​Monday included ? This means that you can even benefit from the promotions of Black Friday even if you have not had time to do it on Friday.

Many of these retailers celebrate Black Friday by offering discounts for a whole week. Only a few rare retailers focus on a single day but let their promotions last 8 days.

This year, it starts even earlier : Amazon and Mediamarkt organize a whole “black november”, where there are very good deals every day. In addition, nearly 100 stores celebrated the Singles Day which took place on 11.11.2023 with special offers.

Here are the most popular categories

Each year, the same categories are very popular:

• Electronics – with PlayStation 5, Nintendo Switch, Xbox Series X, various mobile phones and televisions
• Fashion – with retailers like Manor, La Redoute, Zara, H&M and many others
• Home & Living – A new home office, a new wardrobe to store all the purchases of Black Friday.
• Erotic – the cold season has already settled, and since you will spend more time at home, you will find something to entertain

Black Friday in Switzerland

In Switzerland, Black Friday has only really been established recently, in 2015. And thanks to cyberspace. Indeed, research of the keyword “Black Friday” on the Swiss Web has accused an increase of about 50% compared to 2014. And it is thanks to Manor, this large brand, with a turnover of just under 3 billion Swiss francs, which set off a large -scale marketing operation, during black friday.

Before Manor, Black Friday in Switzerland was not yet well known. Some online stores have modestly tried to launch offers as well as international companies, but the real conquest of the discounts has not yet entered the Swiss traditions.

In 2016, many retailers such as Ochsner Sport, Dosenbach and La Redoute embarked on the rapel race by offering their customers various products, with attractive reductions. And everything suggests that for 2023 forecasts will be in good shape, that many stores will be partying, which will undoubtedly be the happiness of traders and consumers.

The date of black not always fixed, and to help you, here are the dates calculated for the next few years:

• Black Friday 2023: November 24, 2023
• Black Friday 2024: November 29, 2024
• Black Friday 2025: November 28, 2025

Black Friday Switzerland Offers in 2023

We hope that the first offers for Black Friday will be officially proclaimed during the first week of November 2023. In Thanksgiving, more than half of all offers will certainly be public. And the latest offers will be known on November 20 at around 5 hours.

For the year 2023, we can hope that many speakers will offer huge promotions and discounts during Black Friday. And we can expect business to be even gooder than last year.

Rude reduction competition therefore promises to be, for the good of consumers. We can even predict that many retailers will try to go beyond last year’s discounts.

For the moment, no specific offer of Swiss retailers is known publicly. But, we can advance the following speculations:

Stores and brands : we can imagine that Manor will launch a 30% discount again. As for the redoubt, it will undoubtedly make 40% of discounts on everything. Melectronics and Coop City will still offer 30% on all toys.

In the field of electronics and smartphones, you can predict special offers on the Samsung Galaxy S23, on the iPhone 13, as for the iPhone 14, it will probably not be on the market before Black Friday Switzerland. Discounts on VR, drones, Xbox One X and PlayStation 5 glasses will certainly be planned.

In the field of telephony, we can consider sensational operations of Salt, such as launching one or more half -price subscriptions.

For The Legend of Zelda: Tears of the Kingdom or Diablo 4 will be registered, probably on the agenda for toys and Christmas gifts . In addition to the classic Lego and Playmobil. However, it is assumed that there would be fewer proposals for individual products, but rather a return to inventory of 30%, for example on all toys in the cooperative, electronic devices and manor.

Here is an overview of operations that can be launched by major brands:

• 40% reduction in La Redoute on the full assortment
• 30% discount on practically everything at Manor
• 20% on everything at H&M
• 30% on all toys at Melectronics
• Amazon Highlights: Kindle, Echo and bonus at a hammer price

In addition, many retailers are able to offer exceptional prices for the following products:

• PlayStation 5
• Microsoft Surface
• iPhone 14
• 4K / UHD Samsung TV
• Nintendo switch
• Samsung Galaxy S21
• Xbox One X

In addition, we can expect discounts on the cats

following products:

In mode : Reductions on full ranges or components of the collections of most professionals in this field. We can cite, not exhaustive the following signs:

• Zara: This brand offers several ranges annually for men, women and children. Its prices are unbeatable and its dress style is always in fashion. In 2016, the whole site offered 20% discount during Black Friday Switzerland.
• Dosenbach: In 2016, this bazaar took part in Black Friday Switzerland, where it offered 50% of discounts on a set of men, women and children products: mainly shoes of different genres, sneakers, heels, passing By boots, clothes such as T-shirts, sweaters, pants, and a multisport range: running, football, bike…
• Aeschbach: renowned Swiss house, she is a shoe specialist for the whole family and at all prices. His online store joined the Black Friday Swiss action !

Electronic : Discounts on several products

• Hewlett Packard, often appointed by its acronym, HP, has always offered important discounts during the selection of PCs, printers and accessories during the Black Friday.
• Digitec: the Swiss online market champion Digitec specializes in the fields of IT, consumer electronics and telecommunications. Its prices are always within the client’s reach, and assiduously updated, his online business is frequently fluid and trustworthy, and all this promotes a comfortable and unique shopping experience and no matter the time and the place. Digitec took part, in 2016 in Black Friday Switzerland with increasingly attractive offers.

Shopping : interesting decreases on the different ranges or assortment components. This year, the discount should be much more important than in 2016. We can cite as an example:

• Gifts Folies: Giftsfolies is the store of strange accessories and gifts that will not fail to decorate our gloomy daily life. During the Black Friday Switzerland, Giftsfolies offered discounts on its entire site.

House and life : anticipation is certainly, difficult. But, it remains likely that a furniture store could present a reduction of 10% to 30% over the whole collection.

• Interio offers a posh collection and nuanced in furniture and furnishings, with a dream aesthetic and at the best price. Interio has seen big by offering up to 70% decrease on a selection of items during Black Friday Switzerland!

Diverse : We can hope for reduced prices for products ranging from dog food, to Swarovski crystals that are used in all fashion industries.

The Swarovski company which is the world leader in jewelry and accessories in cut crystal participated, in 2016 in Black Friday Suiss by offering women around the world a fantastic style on a daily basis.

Black Friday is taking more and more aphor in Switzerland. This is an event that is starting to be expected with ahead of waiting and hope. We just have to pay for quality products at low prices.

What is Black Friday ?

Black Friday is the second day of the most important shopping in the world. Many traders enter this day to try to seduce their customers with attractive special offers and fairly generous price discounts.

This shopping day, which will take place every day after Thanksgiving will announce the start of Christmas activity. In Europe, Black Friday is more and more appreciable each year.

Conclusion Date of Black Friday

In conclusion, reliable sales statistics for Black Friday Swiss are not always available, and some detractors judge that even if they exist, they are hardly reliable, but despite all this, it is estimated that turnover would have tripled compared to a normal day, and that therefore, Black Friday, has become the most attractive and captivating shopping paradise in Switzerland.