Big drop in prices for nio electric cars, but with a huge compromise, Nio wants to start on the French market with an electric compact
Nio cars
Europe loves breaks. But with the transition to electricity, it is no longer the Europeans who lead on the subject. After MG, it’s Nio’s turn to get involved on the station wagon.
Large price drop for nio electric cars, but with a huge compromise
Nio in turn wishes to embark on the prize war declared by Tesla at the start of the year. The Chinese manufacturer present in Europe announces a drastic reduction in the prices of its electric cars. But that will be done at the price of a strong concession: the end of the free “recharge” in less than 5 minutes. Explanation.
At the start of the year, Tesla had made a significant price drop on its Model 3 and Model Y, which had the effect of accelerating sales. So much so that the electric SUV was the best -selling car in the world in the 1st quarter, all engines combined in the world. A paid strategy that has inspired other manufacturers over the months.
New price drop at Nio
One of the notable examples is that of NIO, a Chinese automaker specializing in electric vehicles. Certainly arriving a little after the battle, Nio still seems well determined to retaliate. According to the British news agency Reuters, The Chinese manufacturer will operate A price drop in all models in its range, a decrease at least generous.
Indeed, all the brand’s electric cars will benefit from a drop of 30,000 yuan, which is equivalent to 3,880 euros Depending on the current exchange rate. Admittedly, this reduction is still very far from the 13,000 euros offered by Tesla, which make its two flagship vehicles eligible for the ecological bonus of 5,000 euros, but it is already a notable advance.
Especially since the entire catalog is concerned, from ET5 to ES8 via ES6, which should normally change its name in Europe due to a dispute with Audi. A price drop that is equivalent to a discount ranging from 6 to 9 % on each car. For the record, the Nio et5 starts from 328,000 yuan in China, or around 45,700 euros. A price that includes the purchase of the battery.
Indeed, the manufacturer, who is slowly starting to set up in Europe and who has received financial assistance from Brussels also offers battery rental. In this case, it takes about 230 euros per month for the 100 kW pack, while the price for the 150 kW semi-solid battery has just been announced.
For the moment, the price drop does not yet concern Europe, but it is a safe bet that this will be the case in the future.
The end of an era
But if Nio has decided to operate a big drop in price on its cars, the Chinese firm wants to compensate for any losses by A new pricing policy. This concerns the battery exchange (which allows you to “recharge” in less than 5 minutes as we had been able to try it in Berlin) which was so far free for all its customers, 4 times a month. But it will therefore soon be of ancient history, because the manufacturer wants to remove this advantage. Which reminds us of free recharging at Tesla which is ancient history.
Now all new customers will have to pay to take advantage of battery exchange stations, whose 3rd generation has recently been revealed. A new strategy that allows the Chinese brand to reduce financial losses, While its sales have dropped in recent months. For the time being, Nio has not announced a price so that customers can continue to use this technology, also adopted by Fisker.
Anyway, the manufacturer will have to redouble their efforts in order to stay in the race, while the competition is tough. This is all the more the case that China has become the 1st exporter in the world, ahead of Germany and Japan. The recent drop in prices at Tesla also put the bazaar on the market, encouraging many brands to react. This was the case with Vinfast but also Xpeng as well as Lucid.
Ford had not been long in reducing the price of his Mustang Mach-E, as well as Nissan and Toyota. On the other hand, some do not want to enter this game, like Volkswagen or Renault which refuse to lower their prices at the moment.
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Nio wants to get started on the French market with an electric compact
For Nio, the Chinese brand specializing in high -end electric cars, here is the next step to continue its conquest of the European market: the launch of a 100 % electric compact model.
Since its creation in 2014, The Chinese Nio brand has often been compared to Tesla. There are many similarities, starting with its CEO, William Li, a young entrepreneur who decided to bet everything on the electric motor and the identity of the brand, centered around high -end vehicles clad in latest technologies.
Today, Nio offers a full range of 100% electric SUV and sedan and records good growth with 15,000 vehicles sold per month. In 2022, The manufacturer has sold no less than 122,000 units.
And for two years now, the brand has decided to conquer the European market, first in Norway, then in Sweden, Germany, Denmark and the Netherlands. Now, Nio aims to set up more on the old continent, and especially in France by the end of 2023.
One compact and two new brands for the French market
And to do this, Nio has a very specific plan: The launch of two new brands. For the moment, they meet code names Alps and Firefly. With Firefly, the company would like to offer an electric compact, with a price located around 27,000 €. With this price, Nio could therefore rub the new RENAULT electric R5 at € 25,000, the Volkswagen ID.2 or the possible Tesla Model 2.
But that’s not all since Nio also plans to offer under his own banner A new compact electric car. According to the first rumors, it could be a break version and shortened from the nio et5.
“” “We have noticed that the need is there, we are already developing a vehicle that will arrive on the market in Europe and China, for our European users ”, confirmed Willima Li in a recent interview.
A more prudent conquest of Europe
Unsurprisingly, this compact model, but also the future vehicles of the Firefly and Alps brands, will benefit from the Nio battery exchange stations, its trademark brand. In April 2023, The manufacturer has crossed the symbolic milestone of 20 million battery exchange. The 13,27 stations installed in China record no less than 45,000 daily exchanges.
However, Nio does not want to put the cart before the oxen and wishes to be more careful in its conquest of the European market: “” “When we announced our launch in Norway, we were more optimistic than today. Since then, the world has changed and the macroeconomic and geopolitical environment in Europe is more difficult. Our ambition to be a major player in Europe but we will be more patient than expected ”, said William Li in the columns of Echos.
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Electric nio: price, performance, autonomy, consumption
You are looking for a nio electric car and you are affected by preserving the environment ? An ecological car interests you ?
We offer information from all electric models: price, autonomy, technical sheets and everything on the recharge of a nio electric car.
All our electric nio models
Nio es8
Price n.VS. Soon
75 kWh | 375 km | 543 hp |
100 kWh | 543 hp |
Nio et7
Price n.VS. Soon
70 kWh | 407 km | 650 hp |
100 kWh | 569 km | 650 hp |
150 kWh | 813 km | 650 hp |
Nio es6
Price n.VS. Soon
70 kWh | 333 km | 435 hp |
84 kWh | 390 km | 435 hp |
Nio et5
75 kWh | 445 km | 480 hp |
100 kWh | 580 km | 483 hp |
150 kWh | 813 km | 480 hp |
Nio el7 (es7)
€ 73,900 out of penalty or any bonus
Standard (75 kWh) | 391 km | 653 hp |
Long (100 kWh) | 509 km | 653 hp |
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Crash-test Euro NCAP: Chinese Nio proven itself in Europe with the 5 stars
The NIO ET5 and EL7 won the famous 5 stars at the Euro NCAP crash test, while the notation.
Here is the Nio et5 Touring, a sexy electric break
Europe loves breaks. But with the transition to electricity, it is no longer the Europeans who lead on the subject. After MG, it’s Nio’s turn to get involved on the station wagon.
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