150 €

“Our goal is to reach 12 million subscribers. With several hundred thousand subscriptions in a few days, we are in the plans. There is clearly a expectation of the French ! The conversion rate (that is to say Internet users who register after having “landed” on the web page) reaches 60 % “, Fanfaronne Eric Paumier. These figures cannot be verified.

“€ 150” of savings per month thanks to a new review: scam or good plan ?

The sending of this weekly publication, sent to the people who request it, is accompanied by prospectuses of large distribution signs.

Posted on May 31, 2023 by Timour Aggiouri

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• The “yes ad” sticker compulsory to receive advertising
• Some brands abandon prospectus
• Who is the publisher of “150 €” ?

Are you going to make a thousand and hundred savings ? Since the beginning of May, you can subscribe to a brochure called 150 €. Displaying the slogan on the cover, particularly enticing in inflation time, “I am inquiring, I save”, The publication presents itself in all humility as “The weekly purchasing power”. During its eight pages, the brochure offers articles on the “Consume local”, the increase in “Meat price” where the “Ecolabels”, or a kitchen recipe or recipe. But the heart of the publication is made up of its supplements: prospectuses of large distribution signs.

As the regional daily indicates The union, the service offered by the publisher of 150 €, Milee, a company specializing in the distribution of advertisements, must allow it to face “The announced end of prospectuses of brands promotions”.

The “yes ad” sticker compulsory to receive advertising

The dissemination of unsolicited prospectuses is no longer in fashion. Since September 1, 2022, as part of an experiment, it has been prohibited from people who have not placed the “Yes Pub” sticker on their mailbox. The device appears in article 21 of the law of August 22, 2021 fighting against climate change and strengthening of resilience in the face of its effects, called climate law.

The experiment was first implemented in eleven municipalities and communities of municipalities, before being extended to three other communities from February 2. In addition, everywhere in France, the broadcast of prospectus is prohibited from people who have affixed the sticker “Stop Pub” on their mailbox.

“Yes Pub is an approach that can be perceived as stigmatizing”, explained the director of publication of € 150, Eric Paumier. “You have to be courageous to stick a sticker yes advertising on your mailbox with everything that is said of the prospectus. The interest of the approach 150 €, It is to leave the choice to everyone, without external pressure “, continued Eric Paumier in an interview with Olivier Dauvers, published on April 7 on the site of this specialist in large distribution.

Some brands abandon prospectus

Pressed by the increase in paper prices and wanting to display an ecological conscience, some brands abandon prospectus. “Franprix and Monoprix (Casino group) were the first” to stop offering to offer, “In 2019. Cora supermarkets followed on January 10. Group E.Leclerc will stop distributing paper catalogs from September. For its part, Intermarché will pass the course to 240 of its 1.850 stores this same month of January. As for the Carrefour group, it provides for the digital transition to 80% of its catalogs from 2024 ”, detailed the specialized information site Acturetail.fr on January 31.

150 € offers three subscription formulas, all free, paper, digital or both. ” There are those [Consumers] who still want their physical prospectus and those who have switched to digital. And the simple fact that more than half of our subscribers asked to receive the promotion in their mailboxes shows that there is a request “, says Eric Paumier.

“Our goal is to reach 12 million subscribers. With several hundred thousand subscriptions in a few days, we are in the plans. There is clearly a expectation of the French ! The conversion rate (that is to say Internet users who register after having “landed” on the web page) reaches 60 % “, Fanfaronne Eric Paumier. These figures cannot be verified.

In a text published on its site, the Milee Autonomous Confederation of Confederation Union (CAT) was worried about the level of diffusion of the brochure and denounced “The need for [her] content “.

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Your new media

Register for the new purchasing power media

By registering You will receive your paper magazine every week and the prospectuses of stores near you distributed in your mailbox (subject to the eligibility of your postal address)

This week Discover No. 20.